Produced by Bayshore Solutions & Tampa Bay Technology Forum, this premier event presented a stellar panel of experts in the latest technology trends and topics from General Motors, Google, The Florida Aquarium and Nielsen. The panel shared with Tampa’s business community the latest in what’s shaping interactive marketing and online media, and ways to build effective Internet strategies using these emerging toolsets.

1. Tech Trends:
Uncovering Trends & Technologies
Shaping Online Marketing
Kevin Hourigan
CEO, Bayshore Solutions

2. To Reach 50 Million users, it took
Radio - 38 years
Terrestrial TV - 13 years
The Internet - 4 years
iPod - 3 years
Facebook – 100mm users < 9
Months
- United Nations Cyberschoolbus Document, Facebook, Apple

3. ROI - Blendtec
Viral Timeline
790 K views on You Tube in 3 days*
*Computerworld.com
In Sept 2009:
BlendTec’s YouTube Channel has
over 7 Million views and
over 150K subscribers
Bottom-Line Results:
The “Will it Blend” campaign drove retail sales increase of
over 700%:

4. Social Media
In the last 2 months, there has been
more video uploaded to You Tube than
was shown on CBS, ABC and NBC
combined over - the last 50 years
750 Photographs are uploaded to
Facebook - Every SECOND

5. Facebook
Demographics
• 200M Active Users (Facebook April 2009)
• 66% between12-35 years of age
(Quantcast September 2009)
• 54% Female (Quantcast June 2009)
• Over 55 Females are the fastest
growing demographic (175%)
(Insidefacebook.com Feb 2009)
Marketing Touch Points
• Facebook Advertising
• Profile
• Friends
• Fan/Group Page
World’s Leading Cruise Lines Branded Facebook Page

6. Twitter
Demographics
• 26M unique visitors per month *
• 74% 18-49 years of age or older *
• 55% Female *
Marketing Touch Points
• Updates
• Followers
• Replies
• Potential for Advertising - eta 2010
Offshore Sailing Schools Branded Twitter Page
*(Quantcast June 2009)

7. YouTube
Demographics
• 72.5M Users
• 59% 18-49 years of age or older
• 50% Male
Marketing Touch Points
• Video
• Channels
• Groups
• Sponsored Videos
• Google Ad Network
Offshore Sailing Schools Branded YouTube Channel Page
*(Quantcast June 2009)

8. LinkedIn
Demographics
• 50% are Business Decision makers
(@plan Summer 2009)
• 14 M Visitors Per Month in US*
53% Male*
• 78% are 35 years or older*
*(Quantcast September 2009)
Marketing Touch Points
• Profile
• Connections
• Groups
Kevin Hourigan’s Linked In Profile Page

9. “Nuts About Southwest”

10. “Nuts About Southwest”
Best Practices & Beyond:
They Integrate it All – customers are everywhere
• Polls
• News
• Videos (YouTube)
• Images (Flickr)
• Blogs from All departments
• Podcasts
• Links to Social Profiles

11. Southwest Airlines: Results
• Increase in brand awareness
Twitter Strategy builds relationship and provides
corporate information
• Consumer Engagement
• Instant Customer Service
• Corporate Responsibility
• Direct communication
• In 2008, Southwest Airlines attributed
more than $1 M in ticket sales to Twitter

12. Tonight’s Tech Trends Experts
Search – Diane Chang, Google
Social Media – Christopher Barger, GM
Local Search and Social Media Practitioner –
Tom Wagner, The Florida Aquarium
Measurement – Shivan Ramji, Neilson

13. Bayshore Solutions is
14 Year Old Interactive Agency
over 1,500 clients served in:
Search & Social Media Marketing
Web Design & Development
Overall Internet Strategy & Execution
Recognized 7 Years in a Row as a
Top 100 US Interactive Agency
- by Advertising Age Magazine
28 Interactive and Creative awards in 2009

14. To view the full video of the Tech Trends event, click to:
www.BayshoreSolutions.com/TechTrendsEvent
To learn more about how we can help you grow your business online, contact us:
www.BayshoreSolutions.com
866-352-4791