This document outlines 5 SEO techniques to increase blog traffic: 1. Conduct keyword research to identify relevant keywords. 2. Optimize blog posts for SEO by including keywords throughout titles, headings, paragraphs. 3. Maintain an SEO friendly site structure with keyword-optimized URLs and categories. 4. Keep site content fresh by updating old pages regularly with new content. 5. Use web analytics to understand which search keywords and positions drive traffic to the site.

1. 5 SEO Techniques to Increase Your Blog Traffic Lou Anne McKeefery

2. Why Invest in SEO? To Bring Strangers to Your Website

4. Those who know you or your business by name

5. Strangers – non branded keyword searches

9. 5 Steps to Gain More Traffic from the Free Search Results

10. 1. Keyword Research

13. Make it Relevant with Keywords for That Page

14. Make Sure Your Keywords Are Used in Your Page

15. H1 for Heading Tags

16. First Paragraph Contains Keywords

17. Place Main Keywords Throughout, Top to Bottom. Then Make Sure Each Keyword Is Used Within Equal Intervals from Top to Bottom.

18. Use Keywords in Your Audio, Video and Image File Names and Descriptions

20. Set up the Url Directory Structure to Convey Related Pages

22. Making a 20 Percent or More Change to Content Tells the Search Engines There's Updated Content and Invites Them to Come Back to That Page for Indexing.

25. Every Post Has a Well Written Description Meta Tag

26. The Images, Podcasts and Videos Are Named Using the Keywords as Well as the Description and File Name

27. site:domain.com

29. They Have a Facebook, Linkedin, Twitter Account

30. The Site Has Outbound and Inbound Links

31. Site Owner Knows What Keywords Are Bringing Them Traffic

33. What's Your Next Step?

35. Keyword research report $499