Beam in collaboration with the Wakefield Business Support Programme presented a day-long creative and practical conversation exploring recent/current trends - in the UK and internationally - about how towns and cities are using the arts and creative businesses to develop, and how artists and creatives are responding to the opportunities. This powerpoint formed part of Laura Rodriguez's presentation, Independent Art Project Manager Madrid.

1. Culture
anD creativity
in
an economic crisis
©sam3.ToroIII

2. Historical
context

4. Culture and creativity in an economic crisis

5. balance in the
cultural sector

6. CINEMA. Income
(mill. of euro)
BOOKS. Invoicing
(mill. of euro)
MUSIC. Market value
(euros per 1.000 inhabitants)
Culture and creativity in an economic crisis
5 million
less
714 million
less
44,6 %
less

7. employment

8. Culture and creativity in an economic crisis
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
2008 2009 2010 2011 2012
Cultural Employment. 2008 - 2012

9. Cultural
companies

10. Culture and creativity in an economic crisis
0
5000
10000
15000
20000
25000
Madrid Catalonia Andalusia Valencia
Cultural Companies. 2012

11. Cultural
expenditure

12. Culture and creativity in an economic crisis
Public Expenditure in Culture. 2011
0 !
50,000,000 !
100,000,000 !
150,000,000 !
200,000,000 !
250,000,000 !
300,000,000 !
350,000,000 !
Madrid Catalonia Andalusia Valencia Basque
Country
Galicia

13. Percentage of
Gross domestic
product

14. Culture and creativity in an economic crisis
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
Madrid Navarra Extremadura Asturias Basque Country Catalonia
Percentage of Gross Domestic Product. 2011
(per person)

15. Investment
In culture

16. Culture and creativity in an economic crisis
0.00 !
10.00 !
20.00 !
30.00 !
40.00 !
50.00 !
60.00 !
Madrid Andalusia Asturias Cantabria Catalonia Basque
Country
Public Investment in Culture. 2011
(€ per person)

17. VAT rates

18. Culture and creativity in an economic crisis
VAT rates
0%
5%
10%
15%
20%
25%
Spain Portugal Germany France Luxembourg Norway

19. Contribution to
Gross domestic
product

20. Culture and creativity in an economic crisis
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
Agriculture Energy Culture
GDP per sector

21. Patronage
law

22. Culture and creativity in an economic crisis
“Patronage according to Rajoy: totally free”
“Delays in the Patronage Law provoke legal abnormality”
“Lassalle sais that there is already “yellow light” to have a
Patronage Law”
“Lassalle promisses a draft to have a Patronage Law before 2014”

23. Culture and creativity in an economic crisis
0%
20%
40%
60%
80%
100%
120%
Spain UK US France
Individuals
Legal Entities
VAT rates per country

24. CO
movement

25. CO-working
CO-operation
CO-llaboration
CO-creation
CO
movement
Culture and creativity in an economic crisis

26. CO-working
Culture and creativity in an economic crisis
Sharing office
Meeting people
Creating synergies
Collaborative attitude
Engagement with the community

27. Culture and creativity in an economic crisis
Developing ideas, projects and businesses
Sharing knowledge & experiences
CO- barter exchange space for duties and functions

28. Culture and creativity in an economic crisis
Factory of creative transformation
Space of ideas, understanding work, personal
relations and entrepreneurial organizations
Virtual co-working space www.utopicusvirtual.com

29. CO-llaboration
Crowdsourcing
Collective intelligence
Audience integration
Expanding talent pool
Customer insights
Culture and creativity in an economic crisis

30. Culture and creativity in an economic crisis
Artists looking for to
promote their work
Venues looking for new
artists and projects

31. CO-operation
Staff training
Personal development opportunities
Ready-made support networks & contacts
Intellectual stimulation & creative debate
Freelance work & financial stability
Culture and creativity in an economic crisis

32. Culture and creativity in an economic crisis
Breeding ground for creative industries
Experimental learning: mentoring and
consulting
Entrepreneurship ecosystem
Boosting experimentation

33. Culture and creativity in an economic crisis
New social networks
Cultural mediators
Combining educational & cooperative purposes
Cooperation with centres, non-profits
organizations and Arts spaces

34. CO-creation
Staff training
Personal development opportunities
Ready-made support networks & contacts
Intellectual stimulation & creative debate
Freelance work & financial stability
Culture and creativity in an economic crisis

35. Culture and creativity in an economic crisis
ulture
ommunity
ommerce
C
Strategy Consultancy
Project Design
Entrepreneurial Mentoring
Cultural Management
Exchange Service Platform

36. Culture and creativity in an economic crisis
“To solve current problems, look beyond the
traditional cultural and business sector divide”

37. Culture and creativity in an economic crisis
Thank you
Laura Rodriguez | Art Project Manager | laura.rodriguezmoreno@gmail.com | Mob. +34 684 097 880
Creative Mood @ Factoria Cultural Breeding Ground www.creativemood.net
Spain On Facades @ World Design Capital Cape Town 2014 http://spainonfacades.withtank.com