Rebecca Wardlow is a social media speaker, trainer, and consultant who provides social media instruction. She has experience with web design, development, and eCommerce project management dating back to 1998. This document provides information on setting up and using a Facebook personal profile and business page, including how to find friends, add details, choose interests, and add a profile picture to create a personal profile. It also outlines how to set up a business page and provides tips for crafting a Facebook strategy, engaging fans, getting more fans through contests and advertising, building fan loyalty, and using Facebook apps and ads.

1. www.RebeccaWardlow.com

2. Who Is Rebecca Wardlow?
Local Google+ Ambassador
Google+ City Expert
Social Media Speaker,
Trainer & Consultant
Social Media Instruction at
Kishwaukee College
Continuing Education
Web Design &
Development since 1998
eCommerce Project
Manager
Google+ eBook
(www.RebeccaWardlow.com)
Proud mom of 5 kids

3. What Is Facebook?
Facebook is a web-based platform that allows
users to connect with friends, relatives, co-
workers, customers and people with common
interests
#1 social media networking site.

4. Facebook Facts
http://pinterest.com/pin/136093219962794507/

5. Why Is Facebook #1?
Status Updates
Share/Re-share Content
Messages
Chat
Share Documents
Questions
Events
Notes
Photos
Video
Places
Groups

7. Facebook
Personal FB Page
Business FB Page

8. Create Your Personal Profile

9. Step 1 – Find Your Friends

10. Step 2 – Add Details

11. Step 3 – Choose Interests

12. Step 4 – Add Profile Pic

13. You Are On Facebook!

14. Let’s Review Facebook
Graph Search
Find Friends
Messages
Notifications
Home
Profile
Privacy Shortcuts
Settings Icon
Use Facebook As
Ads
Apps
Settings
News Feed
Events
Photos
Ads Manager
Groups
Pages
Friends
Developer
Apps
Interest

15. Set-Up A Facebook Business Page

16. Local Business or Place

17. Step 1 - About

18. Step 2 – Profile Picture

19. Step 3 – Add To Favorites

20. Admin Panel

21. Cover Photo - Ideas to Spark Creativity

22. Cover Photo - Ideas to Spark Creativity

23. Cover Photo - Ideas to Spark Creativity

24. What Next?
Craft your first Facebook
wall post
Invite your friends to LIKE
your new page
Add a link on your
website
Email your customers and
ask them to LIKE your
page
Facebook Ads to reach
your target audience

25. Facebook Groups

26. Facebook Events

27. Facebook Offers
In Store Only
1. Describe your offer and
add image
2. Redemption details
• Offer expires
• Terms & Conditions
• Advanced Options
3. Reach More People
• Targeting
• Scheduling
• Payment Options
In Store & Online
1. Enter website where
people can use offer
2. Describe your offer and
add image
3. Redemption details
• Offer expires
• Terms & Conditions
• Advanced Options
4. Reach More People
• Targeting
• Scheduling
• Payment Options

28. Facebook Offers - Examples

29. Facebook Value
10% off = Marketing
50% off = Value
100% off =
Loyal Customer
for Life!
A restaurant could offer a chance to win a dinner
for 4. Offering 10 dinners in today. These people
will share their experience on Facebook!
40 people X 120 avg FB friends = 4,800 potential
reach & this doesn’t include friends of friends

30. Create a Facebook Strategy
What is the purpose of
your Facebook page?
What you want to get out
of it (your objective)?
How will you talk to
people? What tone and
style will you use?
What will you post?
(images, videos, text,
content)
How often will you post?

31. Your Fans & Competitors
What are their
Challenges?
What are they Passionate
about?
What Questions are they
asking?
What are their Needs?
What is your Competition
doing?
How can you Solve their
issues?

32. Build Fan Loyalty
Post topics that allow
your fans to get to know
you better
Business stuff, What is
happening, Decisions you
make, Blog or podcast post,
Photos
Content with images
allows your post to go
viral with the audience
that really matters to your
brand.

33. How To Get More Fans
Build your number of fans
Contest
Advertising
Newsletter
Increase the interaction
on your page
Ask questions
Post regularly
Include call to action
Respond to everything
Photos
Encourage Fans to get involved
Ask for engagement “Click like if
you agree!”

34. What Should You Post?
Ask Questions!!!
Add humor
Stay relevant
Add personality
Post at least once per day
Show the individual
behind the scenes
When you share, your
community shares
Give people a reason to
share
Deals/Competitions

35. Facebook App (Tabs)

36. Use Apps To Build Your List
Depending on your niche, audience, and
resources, consider the following platforms:
eBook
Video Series
Live Webinar
Recorded Webinar
Teleclass
Report or White Paper
Audio Only: Interviews, Trainings, etc.
Discounts, Coupons and Giveaways

37. Reward Your Fans
What do they want?
Poll
Experiment
Contests (3-4 per year)
Coupons
Freebies
Featuring them
Fan of the Week

38. Create Buzz on Facebook
Host frequent photo contests
"Facebook Friday" with discount coupon
Encourage fans to like posts to see a sneak peak
Status updates offering chance to win getaways
Ads featuring live chat with travel experts
Use interactive apps - photo contest, hidden
coupon code, sweepstakes, seasonal
promotions and posts
"Like us and get a deal"
Sponsored stories (page likes)

39. Facebook Ads Source: http://www.insidefacebook.com/

40. Survey
Your feedback is valuable! Please help us improve
our presentations and offerings. We appreciate
you taking the time to take this brief survey.
http://bit.ly/17N7nga

41. Connect With Rebecca
• Website
www.RebeccaWardlow.com
• Google+ http://gplus.to/rwar
dlow7
• Twitter
http://www.twitter.com/rwar
dlow7
• Facebook
https://www.facebook.com/G
etSocialSolutions
• Pinterest http://pinterest.co
m/SocialSolutions
Email rwardlow@rebeccawardlow.com