presentation for Sterling Library, Sterling, IL

1. #atMW +Rebecca Wardlow
www.RebeccaWardlow.com

2. #atMW +Rebecca Wardlow
Who Is Rebecca?
Local Google+ Ambassador
Social Media Speaker, Trainer & Consultant
Teach social media courses for Kishwaukee
College Continuing Education
Web Design & Development
eCommerce Project Manager
Google+ eBook (www.RebeccaWardlow)
Proud mom of 5 kids

3. #atMW +Rebecca Wardlow
Beef Up Your Profiles
Make your profiles full of USEFUL content.
Future employers don’t want to see status
updates that complain, whine or show
scandalous photos.
Find good content and start posting it to your
page.
Share links and content about the industry you
are job searching in.

4. #atMW +Rebecca Wardlow
Use Vanity Profile
Use a vanity profile to
make all your social
profiles accessible.
About.me lets you create
a profile to house links to
your entire social profiles.
Put link to your About.me
page in your email
signatures

5. #atMW +Rebecca Wardlow
Your Online Resume
Make your resume visually appealing and social
friendly.
Vizualize.me takes information from your
LinkedIn profile and creates an infographic.

6. #atMW +Rebecca Wardlow
Tips for Success!
Be sure to use your full
name on your social
profiles, not a nickname
or alias.
Use a professional photo
on all your social profiles.
Delete any dormant
profiles or set them to
private.

7. #atMW +Rebecca Wardlow
Go Above & Beyond
Create a customized website
Matthew Epstein made his own site so Google
would hire him.
He made the site, created YouTube videos and
started a blog all dedicated ot land him a job at
Google.
His site shows creativity, innovation and the desire
to go the extra mile.
He did not get the job at Google, however he got a
job with a innovative startup that he choose to
work with.

8. #atMW +Rebecca Wardlow
http://googlepleasehire.me/

9. #atMW +Rebecca Wardlow
Prove You Can Do The Work

10. #atMW +Rebecca Wardlow
Decision Makers
Find out who the decision makers are and
contact them.
Send a message to them on LinkedIn or Twitter.

11. #atMW +Rebecca Wardlow
Follow Them
Follow the company you
want to work for on all of
their social profiles as
well.
You can gain much
greater insight into their
company culture, not to
mention being able to
stalk research them much
more quickly and
efficiently.

12. #atMW +Rebecca Wardlow
The Industry
Be knowledgeable about the industry you are
interviewing for.
Just because you know how to use social media
platforms to your advantage does not mean
you’re the right person for the job.

13. #atMW +Rebecca Wardlow
For Arts & Media: Pinterest

14. #atMW +Rebecca Wardlow
For Arts & Media: Pinterest
Use as a visual resume
TIP: Follow career experts in your chosen field
of employment. These experts will not only
provide visual advice, through clever cartoons
or motivational quotes, but could also connect
you to potential job opportunities.
For those still in education, consider following
career advisors.

15. #atMW +Rebecca Wardlow
For B2B: LinkedIn

16. #atMW +Rebecca Wardlow
For B2B: LinkedIn
LinkedIn: Extend your resume
Do you have a picture? If not, make sure you have
one that represents yourself in a professional
manner!
Reach out to relevant connections for
recommendations. Don’t just ask your supervisors
at previous jobs, but ask your peers and reports.
Have you listed all of your accomplishments and
skills? Sometimes better than finding the right job
is being found for the right job! LinkedIn Recruiter
allows companies to look for specific skills and past
positions. Make sure you list them so you can be
indexed!
Endorsements are a great way to easily gain
credibility. You should give them as well as ask for
them.

17. #atMW +Rebecca Wardlow
For Local Jobs: Facebook & Twitter
These sites have the largest numbers of
users, and sites such as Guardian Jobs will have
dedicated pages which you can join and follow –
alerting you to new opportunities immediately.

18. #atMW +Rebecca Wardlow
For Local Jobs: Facebook & Twitter
Facebook: Clean it up!
What do your profile picture and cover photo
say about you?
Check your privacy settings and make sure you
understand them.

19. #atMW +Rebecca Wardlow
For Local Jobs: Facebook & Twitter
Twitter: Show your expertise!
What is your picture? Make sure it represents
you as you want the world to see you.
What are you sharing? Your tweets should
reflect your personality and expertise. Share
articles and quotes from thought leaders in your
industry.
What does your Twitter bio say about you?
Make sure you include a link where people can
find you

20. #atMW +Rebecca Wardlow
Networking
The opportunity is there
for you to find and
engage with literally
millions of people.
The tough part is going
for it, setting boundaries
and making sure you
don’t come across
negatively.

21. #atMW +Rebecca Wardlow
Networking: LinkedIn
Search your 1st degree
connections to find interesting
2nd degree connections.
Connect with people, but make
sure to be upfront about why
you are connecting. Don’t ever
send the default message!
Instead, give them a reason to
connect with you.
If you really want an in, tell them
you’d love to learn more about
their company and the position
they have.
People love to talk about
themselves and it’s an ideal way
to learn more about a company
while subtly showcasing yourself.

22. #atMW +Rebecca Wardlow
Networking: Twitter
Follow the people that
interest you at companies
you'd like to work at.
Watch what they are doing
and find the right time to
engage with them.
When they talk about the
Lakers game, or their
kids, or their trip to Costa
Rica - just reply with
interest, if you have
something to say.

23. #atMW +Rebecca Wardlow
Networking: Facebook
Most people keep Facebook
for their existing network of
friends, and some don't even
connect with professional
colleagues on Facebook.
However, you can like the
companies you are interested
in and engage with their
content.
You can also find company
and industry leaders to
subscribe to, (one way
communication, similar to
Twitter) which can give you
insight into their lives!
You never know when a
common interest might help.

24. #atMW +Rebecca Wardlow
The Interview
Do your RESEARCH in order to be prepared to talk about
the company.
WEB SITE and SOCIAL MEDIA CHANNELS provide great
insight into the organization, their leaders, the
department's personalities, and the company's culture
and values.
In addition to the big LinkedIn, Twitter &
Facebook, research whether the organization you'd like
to work for is on
YouTube, Pinterest, Instagram, Google+, or Tumblr. Read
their blogs.
The more you can learn in advance, the better you'll be
able to show how well you'd fit in and provide value at
your dream job.

25. #atMW +Rebecca Wardlow
The Interview
Dress professionally, be
prepared, and show that
you are excited and want
the job.
Interview the company
you want to work for.
Come up with good
questions that have them
know you did your
homework.
Don’t just tell them what
they want to hear.

26. #atMW +Rebecca Wardlow
Conclusion
Remember, in finding the perfect job, it's always
been about who you know. The only difference
today is, thanks to social media, who you know -
and who knows you - can quickly change for the
better.

27. #atMW +Rebecca Wardlow
Survey
Please take this short survey
https://docs.google.com/forms/d/1FY-
A7iQ7tAPneVjEUxawGkpD05BMZ4e62HWz2D3jcm
k/viewform

28. #atMW +Rebecca Wardlow
Questions & Answers
CONNECT WITH REBECCA on
other social media platforms...
• Website
www.RebeccaWardlow.com
• Google+ http://gplus.to/rwar
dlow7
• Twitter
http://www.twitter.com/rwar
dlow7
• Facebook
https://www.facebook.com/G
etSocialSolutions
• Pinterest http://pinterest.co
m/SocialSolutions
rwardlow@rebeccawardlow.com