1. Ben Akin-Smith  :07723 051 507  :Ben.Akin-Smith@Enableinteratctive,co.uk Digital & You

2. This is me: … digital strategist , hopeful runner, entrepreneur , terrible cook, media planner , ex-fat man, email marketer , husband, business owner , atrocious singer, communicator , avid wearer of shoes, digital evangelist, aspiring photographer, blogger & Mac convert.

4. The Impact of the global recession Rising unemployment Increase in Government Borrowing Falling investment Falling Share Prices

5. How will an economic recession impact my daily life? http://www.flickr.com/photos/amiev/2435360436/ Household budgets stretched Fewer jobs Less disposable income Rising prices

8. It is easy to assume that charitable donations form the very pinnacle of what people chose to do with their disposable income and it will be the first thing to go if you are feeling light in the wallet. I really don’t think that it is true . Apparently they will not stop giving

9. This is especially untrue with committed donors http://flickr.com/photos/eschipul/2371505523/sizes/l/ How do we ensure this commitment remains?

11. 1. Awareness 2. Engagement 3. Retention The Key Stages of digital activity & campaigning

12. Awareness - Introduce yourself , http://www.flickr.com/photos/lrargerich/3063054521/

22. It is all about communication http://www.flickr.com/photos/nichollsphotos

23. It is all about communication Getting someone interested is all about sharing, information, a story, a passion, an idea etc... It’s about people, not technology (but technology helps) http://www.flickr.com/photos/nichollsphotos

24. http://www.flickr.com/photos/milivoj/2166043959/sizes/l/ “ In the past you were what you owned. Now you are what you share.” Charles Leadbeater. We Think

26. http://www.flickr.com/photos/twenty_questions/ Act on their feedback Encourage discussion, be a part of it Listen

27. Create a dialogue with them N ot a monologue

28. People are talking, getting together and changing the world…

29. Image: farm3.static.flickr.com/2088/2213647530_4506ce2671_o.jpg … . people will tell you what they think

30. Y o u will get it wrong http://www.flickr.com/photos/thomashawk/ Survey… http://www.tealeaf.com/resources/Harris_2008.asp

31. Get it right and people notice BIG http://discussionleader.hbsp.com/haque/2008/09/how_to_build_a_nextgen_business_now.html

32. http://www.flickr.com/photos/xgray/ Be useful

33. Image: http://www.outdoorlens.com/funny-animal-signs/ Be Honest

34. Create space for agility, flexibility and iteration http://www.flickr.com/photos/mundilfari_gjk/2497402169/sizes/l/

35. Treat things well and they will grow

36. Because …. http://thisisindexed.com/

38. the future…

40. The Single Social Graph Goggle Friend Connect Passport (?) Facebook Connect Open ID When you Travel - Take your friends with you

41. Convergence Virtual worlds GPS iPlayer Twitter

42. Examples

43. Organisations are making digital work for them… http://www.flickr.com/photos/29007282@N05/2717188345

46. http://www.flickr.com/photos/picturesofthings/3009655146/ Mobilised

47. http://www.flickr.com/photos/picturesofthings/3009655146/ Mobilised Facebook - 3.2 million friends 200,000 events 500,000 blog posts 35,000 volunteer groups

48. “ Kiva's mission is to connect people through lending for the sake of alleviating poverty.” http://www.kiva.org/ http://www.flickr.com/photos/ramonk/

49. “ Kiva's mission is to connect people through lending for the sake of alleviating poverty.” http://www.kiva.org/ http://www.flickr.com/photos/ramonk/ Person to person micro lending Transparent One to One connections Work with existing communities

50. “ Kiva's mission is to connect people through lending for the sake of alleviating poverty.” http://www.kiva.org/ http://www.flickr.com/photos/ramonk/ Person to person micro lending Transparent One to One connections Work with existing communities Kiva will have facilitated loans totaling $100 million by 2010.

51. Name : Adjovi Apéafa Dzoka Location : Togo Loan Needed: $875.00 Loan Use: Purchase of foodstuffs

52. Name : Adjovi Apéafa Dzoka Location : Togo Loan Needed: $875.00 Loan Use: Purchase of foodstuffs Stories – People – Connections - Influence

53. “ what we’re really craving is more humanity itself. I see clues of this everywhere, from the direct engagement as enabled by Twitter, to Apple’s Genius bar which gives us live, breathing and fairly smart people to help us when a human touch is needed.” David Armano Don’t get scared, remember we’re all human http://www.flickr.com/photos/flysi/

54. Ben Akin-Smith  :07723 051 507  :Ben.Akin-Smith@Enableinteratctive,co.uk www.gapingvoid.com Thanks and bye for now…