Enviar búsqueda
Cargar
Why You're Doing Your Social Content Wrong - On The Edge Birmingham
•
Descargar como PPTX, PDF
•
0 recomendaciones
•
922 vistas
Ben Harper
Seguir
Tecnología
Empresariales
Denunciar
Compartir
Denunciar
Compartir
1 de 25
Descargar ahora
Recomendados
Did Social Data Predict The Outcome of the Scottish Independence Vote? Measur...
Did Social Data Predict The Outcome of the Scottish Independence Vote? Measur...
Ben Harper
Putting Data At The Heart Of Your Content Strategy: DMS London
Putting Data At The Heart Of Your Content Strategy: DMS London
Ben Harper
Is Your Site Affected By Penguin?
Is Your Site Affected By Penguin?
Ben Harper
Change4Life Booze Quiz
Change4Life Booze Quiz
Elen King
Facebook v Google: Revenue Wars
Facebook v Google: Revenue Wars
Ben Harper
How To Use Data To Lower Your Facebook CPA: eMetrics Summit
How To Use Data To Lower Your Facebook CPA: eMetrics Summit
Ben Harper
Beacon Recluting: si può fare!
Beacon Recluting: si può fare!
Alessia Grandis
Open Service - istituzionale
Open Service - istituzionale
Alessia Grandis
Recomendados
Did Social Data Predict The Outcome of the Scottish Independence Vote? Measur...
Did Social Data Predict The Outcome of the Scottish Independence Vote? Measur...
Ben Harper
Putting Data At The Heart Of Your Content Strategy: DMS London
Putting Data At The Heart Of Your Content Strategy: DMS London
Ben Harper
Is Your Site Affected By Penguin?
Is Your Site Affected By Penguin?
Ben Harper
Change4Life Booze Quiz
Change4Life Booze Quiz
Elen King
Facebook v Google: Revenue Wars
Facebook v Google: Revenue Wars
Ben Harper
How To Use Data To Lower Your Facebook CPA: eMetrics Summit
How To Use Data To Lower Your Facebook CPA: eMetrics Summit
Ben Harper
Beacon Recluting: si può fare!
Beacon Recluting: si può fare!
Alessia Grandis
Open Service - istituzionale
Open Service - istituzionale
Alessia Grandis
OpenSymmetry - Maximize the benefits of your SPM Strategy
OpenSymmetry - Maximize the benefits of your SPM Strategy
OpenSymmetry
OpenSymmetry WorldatWork 2013 Conference Workshop - Sales Compensation Best P...
OpenSymmetry WorldatWork 2013 Conference Workshop - Sales Compensation Best P...
OpenSymmetry
OpenSymmetry - Business Intelligence Maturity
OpenSymmetry - Business Intelligence Maturity
OpenSymmetry
OpenSymmetry WorldatWork 2013 Conference Breakout Session - Show Me The Numbers
OpenSymmetry WorldatWork 2013 Conference Breakout Session - Show Me The Numbers
OpenSymmetry
IBM Vision 2013 Breakout Session - Managing a Multi-phase Implementation of I...
IBM Vision 2013 Breakout Session - Managing a Multi-phase Implementation of I...
OpenSymmetry
Xactly CompCloud 2013 - OpenSymmetry Adding New Sales Groups
Xactly CompCloud 2013 - OpenSymmetry Adding New Sales Groups
OpenSymmetry
OpenSymmetry Corporate Presentation
OpenSymmetry Corporate Presentation
OpenSymmetry
The Value Of Competitor Analysis On Social Media
The Value Of Competitor Analysis On Social Media
Ben Harper
OpenSymmetry IBM Sales Performance Round Table Malaysia
OpenSymmetry IBM Sales Performance Round Table Malaysia
OpenSymmetry
Example Content Analysis Insight
Example Content Analysis Insight
Ben Harper
The Science of Instagram Analytics - Evan James, Social Bakers
The Science of Instagram Analytics - Evan James, Social Bakers
FlashStock
Entrepreneurial Success
Entrepreneurial Success
Richard Gabel
Inbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive Advantage
HubSpot
Inside Sales and Social Selling for Extreme Results - By Ken Krogue, Founder ...
Inside Sales and Social Selling for Extreme Results - By Ken Krogue, Founder ...
Ken Krogue
Promote & Engage: Ways to Amplify your Talent Brand --Talent Connect 2013
Promote & Engage: Ways to Amplify your Talent Brand --Talent Connect 2013
Linkedin Global Talent Brand Strategy Leader
Search Economy and Trends
Search Economy and Trends
abcd82
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...
Erica Campbell Byrum
The State of the Creator Economy - Ryan Schram, IZEA
The State of the Creator Economy - Ryan Schram, IZEA
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How to Create an Awesome Employer Brand
How to Create an Awesome Employer Brand
Workology
Summit 2013 - Sourcing5: 140 characters or Less - Kasper
Summit 2013 - Sourcing5: 140 characters or Less - Kasper
Jobvite
Promote & Engage: Ways to Amplify Your Talent Brand | Talent Connect Vegas 2013
Promote & Engage: Ways to Amplify Your Talent Brand | Talent Connect Vegas 2013
LinkedIn Talent Solutions
Content Chaos: Navigating the Path to Engagement - Monday 23rd March
Content Chaos: Navigating the Path to Engagement - Monday 23rd March
The Content Council
Más contenido relacionado
Destacado
OpenSymmetry - Maximize the benefits of your SPM Strategy
OpenSymmetry - Maximize the benefits of your SPM Strategy
OpenSymmetry
OpenSymmetry WorldatWork 2013 Conference Workshop - Sales Compensation Best P...
OpenSymmetry WorldatWork 2013 Conference Workshop - Sales Compensation Best P...
OpenSymmetry
OpenSymmetry - Business Intelligence Maturity
OpenSymmetry - Business Intelligence Maturity
OpenSymmetry
OpenSymmetry WorldatWork 2013 Conference Breakout Session - Show Me The Numbers
OpenSymmetry WorldatWork 2013 Conference Breakout Session - Show Me The Numbers
OpenSymmetry
IBM Vision 2013 Breakout Session - Managing a Multi-phase Implementation of I...
IBM Vision 2013 Breakout Session - Managing a Multi-phase Implementation of I...
OpenSymmetry
Xactly CompCloud 2013 - OpenSymmetry Adding New Sales Groups
Xactly CompCloud 2013 - OpenSymmetry Adding New Sales Groups
OpenSymmetry
OpenSymmetry Corporate Presentation
OpenSymmetry Corporate Presentation
OpenSymmetry
The Value Of Competitor Analysis On Social Media
The Value Of Competitor Analysis On Social Media
Ben Harper
OpenSymmetry IBM Sales Performance Round Table Malaysia
OpenSymmetry IBM Sales Performance Round Table Malaysia
OpenSymmetry
Example Content Analysis Insight
Example Content Analysis Insight
Ben Harper
Destacado
(10)
OpenSymmetry - Maximize the benefits of your SPM Strategy
OpenSymmetry - Maximize the benefits of your SPM Strategy
OpenSymmetry WorldatWork 2013 Conference Workshop - Sales Compensation Best P...
OpenSymmetry WorldatWork 2013 Conference Workshop - Sales Compensation Best P...
OpenSymmetry - Business Intelligence Maturity
OpenSymmetry - Business Intelligence Maturity
OpenSymmetry WorldatWork 2013 Conference Breakout Session - Show Me The Numbers
OpenSymmetry WorldatWork 2013 Conference Breakout Session - Show Me The Numbers
IBM Vision 2013 Breakout Session - Managing a Multi-phase Implementation of I...
IBM Vision 2013 Breakout Session - Managing a Multi-phase Implementation of I...
Xactly CompCloud 2013 - OpenSymmetry Adding New Sales Groups
Xactly CompCloud 2013 - OpenSymmetry Adding New Sales Groups
OpenSymmetry Corporate Presentation
OpenSymmetry Corporate Presentation
The Value Of Competitor Analysis On Social Media
The Value Of Competitor Analysis On Social Media
OpenSymmetry IBM Sales Performance Round Table Malaysia
OpenSymmetry IBM Sales Performance Round Table Malaysia
Example Content Analysis Insight
Example Content Analysis Insight
Similar a Why You're Doing Your Social Content Wrong - On The Edge Birmingham
The Science of Instagram Analytics - Evan James, Social Bakers
The Science of Instagram Analytics - Evan James, Social Bakers
FlashStock
Entrepreneurial Success
Entrepreneurial Success
Richard Gabel
Inbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive Advantage
HubSpot
Inside Sales and Social Selling for Extreme Results - By Ken Krogue, Founder ...
Inside Sales and Social Selling for Extreme Results - By Ken Krogue, Founder ...
Ken Krogue
Promote & Engage: Ways to Amplify your Talent Brand --Talent Connect 2013
Promote & Engage: Ways to Amplify your Talent Brand --Talent Connect 2013
Linkedin Global Talent Brand Strategy Leader
Search Economy and Trends
Search Economy and Trends
abcd82
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...
Erica Campbell Byrum
The State of the Creator Economy - Ryan Schram, IZEA
The State of the Creator Economy - Ryan Schram, IZEA
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How to Create an Awesome Employer Brand
How to Create an Awesome Employer Brand
Workology
Summit 2013 - Sourcing5: 140 characters or Less - Kasper
Summit 2013 - Sourcing5: 140 characters or Less - Kasper
Jobvite
Promote & Engage: Ways to Amplify Your Talent Brand | Talent Connect Vegas 2013
Promote & Engage: Ways to Amplify Your Talent Brand | Talent Connect Vegas 2013
LinkedIn Talent Solutions
Content Chaos: Navigating the Path to Engagement - Monday 23rd March
Content Chaos: Navigating the Path to Engagement - Monday 23rd March
The Content Council
Content Marketing Enlightenment: Finding Success with Content
Content Marketing Enlightenment: Finding Success with Content
NewsCred
Integrated Marketing Communications (ZiggZ.net) - Case Study
Integrated Marketing Communications (ZiggZ.net) - Case Study
Htet Zan Linn
Amplifying Storytelling with Influencer Marketing
Amplifying Storytelling with Influencer Marketing
Carole Lamarque
If Tinder pursues multiple monetization strategies: analysis of outcomes
If Tinder pursues multiple monetization strategies: analysis of outcomes
James Dennin
Employment Branding Analytics
Employment Branding Analytics
Glassdoor
How to Measure Success in Employment branding with Analytics
How to Measure Success in Employment branding with Analytics
Workology
Its 2am - do you know what your DBA are
Its 2am - do you know what your DBA are
Joe Amati
Real Time Online Marketing-CAFS
Real Time Online Marketing-CAFS
Saffire Events
Similar a Why You're Doing Your Social Content Wrong - On The Edge Birmingham
(20)
The Science of Instagram Analytics - Evan James, Social Bakers
The Science of Instagram Analytics - Evan James, Social Bakers
Entrepreneurial Success
Entrepreneurial Success
Inbound Marketing: Your Competitive Advantage
Inbound Marketing: Your Competitive Advantage
Inside Sales and Social Selling for Extreme Results - By Ken Krogue, Founder ...
Inside Sales and Social Selling for Extreme Results - By Ken Krogue, Founder ...
Promote & Engage: Ways to Amplify your Talent Brand --Talent Connect 2013
Promote & Engage: Ways to Amplify your Talent Brand --Talent Connect 2013
Search Economy and Trends
Search Economy and Trends
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...
The State of the Creator Economy - Ryan Schram, IZEA
The State of the Creator Economy - Ryan Schram, IZEA
How to Create an Awesome Employer Brand
How to Create an Awesome Employer Brand
Summit 2013 - Sourcing5: 140 characters or Less - Kasper
Summit 2013 - Sourcing5: 140 characters or Less - Kasper
Promote & Engage: Ways to Amplify Your Talent Brand | Talent Connect Vegas 2013
Promote & Engage: Ways to Amplify Your Talent Brand | Talent Connect Vegas 2013
Content Chaos: Navigating the Path to Engagement - Monday 23rd March
Content Chaos: Navigating the Path to Engagement - Monday 23rd March
Content Marketing Enlightenment: Finding Success with Content
Content Marketing Enlightenment: Finding Success with Content
Integrated Marketing Communications (ZiggZ.net) - Case Study
Integrated Marketing Communications (ZiggZ.net) - Case Study
Amplifying Storytelling with Influencer Marketing
Amplifying Storytelling with Influencer Marketing
If Tinder pursues multiple monetization strategies: analysis of outcomes
If Tinder pursues multiple monetization strategies: analysis of outcomes
Employment Branding Analytics
Employment Branding Analytics
How to Measure Success in Employment branding with Analytics
How to Measure Success in Employment branding with Analytics
Its 2am - do you know what your DBA are
Its 2am - do you know what your DBA are
Real Time Online Marketing-CAFS
Real Time Online Marketing-CAFS
Último
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
Raghuram Pandurangan
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
LoriGlavin3
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
LoriGlavin3
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
panagenda
Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...
Farhan Tariq
Manual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance Audit
Skynet Technologies
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
LoriGlavin3
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
Alan Dix
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a reality
IES VE
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdf
Ingrid Airi González
Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024
Hiroshi SHIBATA
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
LoriGlavin3
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and Insights
Ravi Sanghani
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
ThousandEyes
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Pim van der Noll
A Framework for Development in the AI Age
A Framework for Development in the AI Age
Cprime
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdf
Neo4j
How to write a Business Continuity Plan
How to write a Business Continuity Plan
Databarracks
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
panagenda
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL Router
Mydbops
Último
(20)
Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...
Manual 508 Accessibility Compliance Audit
Manual 508 Accessibility Compliance Audit
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a reality
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdf
Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and Insights
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
A Framework for Development in the AI Age
A Framework for Development in the AI Age
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdf
How to write a Business Continuity Plan
How to write a Business Continuity Plan
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL Router
Why You're Doing Your Social Content Wrong - On The Edge Birmingham
1.
WHYYOU’REDOING YOURSOCIAL CONTENTWRONG
2.
@BENHARPER87
3.
CANWETRUSTTHIS GUY?
4.
@BENHARPER87
5.
WHERETOFOCUS?
6.
0 200 400 600 800 1000 1200 Facebook Twitter LinkedIn
Google Plus Instagram Pinterest Vine Users(Millions)
7.
BUTIT DEPENDS ONYOUR TARGET AUDIENCE
8.
DATA IDEAS PLAN ACTION RESULTS @BENHARPER87
9.
0% 5% 10% 15% 20% 25% 30% 13-18 19-24 25-34
35-44 45-54 55-64 65+ Audience Split By Age
10.
MR & MRS
THOMPSON TIME RICH DISPOSABLE INCOME BUSINESSMAN MR & MRS ASHWORTH TIME POOR AS BOTH WORK INVESTING FOR CHILDREN MRS BARNES INHERITED WEALTH INVESTOR.
11.
12.
13.
0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% 4.00% 4.50% 0 1 2 3 4 5 6 7 8 9 10 Competition Posts Branded Content Topical Content Product
Posts Joke Posts Team Updates Avg.EngagementRate NumberOfPosts Posts Avg. Engagement Rate @BENHARPER87
14.
0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% EngagementRate Brand Competitor 1
Competitor 2
15.
16.
17.
STRONGIMAGERYIS KEY
18.
@BENHARPER87
19.
75% 25% Curate Create
20.
@BENHARPER87
21.
DON’TBEPUSHY
22.
23.
24.
@BENHARPER87
25.
Ben Harper Zazzle Media @BENHARPER87 WWW.ZAZZLEMEDIA.CO.UK BEN.HARPER@ZAZZLEMEDIA.CO.UK DOWNLOAD
IT > SLIDESHARE READ IT > THE ZAZZLE BLOG
Descargar ahora