There are four CEO's and a total of 13 healthcare professionals speaking at this event. This program will be held at: Holiday Inn Conference Center 7736 Adrienne Drive, Breinigsville, PA 18031. Inquiries may be directed to: - Adam Hawk, Immediate Past President, HEF at ahawk@wellspan.org - Christina Lewis, Program Chair, EPAHEN at christina.lewis@sluhn.org Cost: • $100 ACHE Member • $150 Non-Member • $60 Student Register at: http://pa-odyssey2014.eventbrite.com

1. Central PA
2014 Healthcare Odyssey

2. AGENDA
· 7:30 am - Registration, Breakfast and Networking
· 8:00 am - Welcome & Announcements
· 8:15 am - The Healthcare Organization’s Role in Formulating Public
Policy
· 10:00 am - Telemedicine in the Healthcare Delivery System
· 11:45 am - Lunch / Keynote: Unnecessary Diagnostic Testing : The
Effect on Revenue, Safety and Satisfaction
· 1:00 pm - The New Healthcare Consumer: Using Social Media to Meet,
Engage and Retain Patients
· 2:45 pm - Delivering Care Across the Continuum: The Important Link
with Post-acute Services

3. Dr. G. Terry Madonna
(Moderator- CEO Roundtable)
Director Center for Politics and Public Affairs
At Franklin and Marshall College, Dr Franklin and
Marshall College

4. Michael A. Young, FACHE
(CEO Roundtable)
President & Chief Executive Officer
PinnacleHealth System

5. Scott Wolfe
(CEO Roundtable)
President – Warren Campus
St. Luke University Health Network

6. Justin Davis, FACHE
(CEO Roundtable)
Chief Operating Officer
Wilkes-Barre General Hospital
Community Health Systems and Commonwealth Health

7. Marie Clemens
(Moderator- Social Media Panel)
Corporate Director of Communications
Hospital Central Services, Inc. and Affiliates

8. Barry Dalton
(Social Media Panel)
Customer Experience, Digital Transformation & CRM
Strategy&

9. Carrie Ackinclose Gerber
(Social Media Panel)
Marketing and Communication Manager
Good Shepherd Rehabilitation Network

10. Jodi McKinney
(Social Media Panel)
Director of Corporate Communications
Celtic Healthcare

11. Dena S. Davis, Ph.D., J.D.
(Keynote)
Endowed Chair of Health
Lehigh University

12. Mark Wendling
(Keynote)
Family Physician
Lehigh Valley Health Network
Associate Medical Director of Performance Improvement at the
Lehigh Valley Physician Group

13. Vicki Hoak
(Long Term Care Panel)
Chief Executive Officer
Pennsylvania Homecare Association

14. Terry J. Shade
(Long Term Care Panel)
Chief Executive Officer
Lutheran Home Care & Hospice and LIFE Lutheran Services
VP of Community Health Services for Lutheran Social Services

15. William D. Gammie
(Long Term Care Panel)
Vice President of Value-Based Care
Celtic Healthcare

16. Keynote
This program will be held at:
Holiday Inn Conference Center
7736 Adrienne Drive,
Breinigsville, PA 18031.
Inquiries may be directed to:
- Adam Hawk, Immediate Past President, HEF at ahawk@wellspan.org
- Christina Lewis, Program Chair, EPAHEN at christina.lewis@sluhn.org
Cost:
· $100 ACHE Member
· $150 Non-Member
· $60 Student
Register at: http://pa-odyssey2014.eventbrite.com