1. 10 facts which demonstrate the importance of content marketing:
● B2B companies with blogs generate 67% more leads per month on average than non-
blogging firms. (Social Media B2B)
● Interesting content is a top 3 reason people follow brands on social media. (Content+)
● Content marketing generates 3 times as many leads, per dollar spent, as traditional
marketing tactics (Demand Metric)
● Content marketing makes 70% of consumers feel closer to a company (Demand Metric)
● 71% of organizations plan on increasing spend on content marketing in 2014; (Curata)
● Content marketing costs 62% less than traditional marketing and generates about 3
times as many leads. (Demand Metric)
● 86% of people skip TV adverts, and 44% of people ignored direct mail (Demand Metric)
● Conversion rates for brands using content marketing are 6x times higher. (Aberdeen)
● Companies with active blogs receive 97% more leads (Content+ 2013)
● 27,000,000 pieces of content are shared everyday. (AOL and Nielsen)