Bennett Dwosh and Kevin Risser look into the Power of Social Media by examining its impact on building a social brand and discussing Tom Peters' "The Brand Called You". Further it describes what social recruiting is and uses statistics from a Jobvite 2012 and 2013 Social Recruiting survey. Finally, it gives basic details about LinkedIn and the major components of a LinkedIn profile.
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The Power of Social Media
1. The Power of Social Media
Bennett Dwosh
Kevin Risser
2. Who are we?
Kevin Risser
Junior
Computer Info. Systems (B.S.)
Global Politics (B.A.)
@KevRisser
Bennett Dwosh
Junior
Marketing (B.S.)
International Business (Certificate)
@TheRealBdwosh
4. Why build a good social brand?
• 92% of recruiters use or plan to
use social recruiting
• 43% of recruiters saw an
increase in candidate quality
• 73% have hired a candidate
through social recruiting
Source: Jobvite 2012 Social Recruiting Survey
10. You can use social media to your advantage!
But how?
• Be active
• Create value
• Stay professional
• Take precautions
• Act wisely
Source: Jobvite 2013 Social Recruiting Survey
12. Twitter
• Who do you follow?
• Who are your followers?
• Who do you retweet?
• What do you tweet about?
• Show expertise
• Find your passion
• Be smart but be real
• Positivity is power
13.
14. Facebook
• Friends you associate with
• Pages you like
• Comments you make
• Content you post
• Profile pictures and cover photos
• Groups you join
15.
16. LinkedIn
• World’s largest
professional network
• Your internet resume
• Your online professional
representation
• A job pre-requisite in
most industries
• Your next task
Source: http://press.linkedin.com/