At the 2012 Face of Finance Conference, at Bentley University, in Waltham, MA, Mona Patel (Motivate Design) and Meena Kothandaraman (Bentley University) presented "Insights from Conversations with Financial Consumers".

1. !
INSIGHTS
FROM
CONVERSATIONS
FINANCIAL !
WITH
CONSUMERS
!
@monapatel

3. “
AVERAGE DEBT
THE
CREDIT CARD
!
IN THE US IS
$15,325
PER HOUSEHOLD. !
!
july 2012!
”
federal reserve bank!

4. THAT SEEMS IRRESPONSIBLE.

5. Meet Padma.
§ Didn’t start thinking about money until after
she graduated college.
§ Currently seeking a financial advisor.
Learn about her financial decisions here

6. Meet Megan.
§ Didn’t start thinking about money until after
she switched jobs.
§ Has a love/hate relationship with money.
Learn about her financial decisions here

7. ?
what does it mean to be
financially responsible

8. SAVE MORE
SPEND LESS
HAVE A GOAL
HAVE A PLAN

9. combination of:
behavior
experience
personality
drive
beliefs + attitudes + actions + motivation

10. feel:
ACCOUNTABLE
have:
GOALS
ROUTINES
DISCIPLINE
use:
TOOLS
PROCESS
COMMUNITY

11. IT’S EASY,
RIGHT?

12. WHY AREN’T PEOPLE!
FINANCIALLY RESPONSIBLE?

13. need vs. want
splurges! necessities! wants!

14. infographic source: lifetuner!

15. I spend what I deserve;
not what I earn

16. it’s hard
“YOU'D PREFER TO STAY
STUPID RATHER THAN
LEARN SOMETHING NEW.”
“having the wrong mindset is keeping you poor”!
business insider, 11-2011!

18. it’s america…
debt
is normal

19. i don’t know what
to do…

20. I KNOW
WHAT TO DO.

21. i can’t.
i won’t.

22. so, what
them?

23. mint, manilla and yodlee!

24. chains.cc!

25. my fitness pal!

26. nest!

27. avocado!

28. hello wallet!

30. thank you!
@monapatel