1. Name: Beth Melia Product: Coca Cola Zero
Narrative – What is the story of the ad, characters, settings, conflicts, resolutions Mise-en-scene (What colours, sets and props are used? Why?)
The story of the advert is showing how Javier Hernandez moves to England and has only The colours are dull at first until he drinks to coke, after that the advert is a lot brighter.
one fan. He then drinks Coca Cola Zero and it shows his publicity going up and his
number of fans growing. The advert is say how even people like Hernandez drinks coke.
Target Audience – Who is the product for?
Coca Cola Zero is aimed at adults. This advert looks like it is aimed at sporty males.
Sounds - What can you hear?
At first we can hear fans screaming. Then Hernandez’s voice over. He drinks the coke and
Camera Shots – What shots are used and why?
then the upbeat music comes in.
A lot of long and establishing shots are used to show the landscapes and views of
England. A few close ups of Hernandez drinking the coke are used to advertise the
product.
Advertising Techniques – What techniques are used and why?
Audience Familiarity. Using Hernandez (a popular footballer) will enhance the audience as it
will make them think that drinking coke will give them this celebrity life style.