Webinar 10-24-2012

1. Dead Leaves.
Dead Content
Rake ‘em up!

2. Rake up the old
• Old news items
• Services you no longer offer
• Staff who have left. New staff not added
• Old promotions
• Old closing announcements

3. Read your content
• Does it say who you are now?
• Did you add services that are not on your
site?
• New hours? New staff?
• New equipment?
• New events? Recognition?

4. 3 Tips for SEO
• Review your headlines for keywords
• Add keywords to your content
• Pay attention to your page titles

5. New Growth
• Is there information missing? Something
you intended to add but didn’t?
• Think about adding a blog
• Featured news items and events your
practice is involved in
• Use Google Analytics to help analyze how
people are viewing your site