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Role of fdi in retail brand by bhawani nandan prasad gurgaon india
1. FDI IN MULTI BRAND RETAIL
- A PARADIGM SHIFT TO CONSUMER
BHAWANI NANDAN PRASAD
SMP - IIM Calcutta & MBA - STRATFORD UNIVERSITY
USA, M.TECH. IT
2. RETAIL IN INDIA IS THE LARGEST CONTRIBUTOR
TO GDP- ORGANIZED RETAIL IS STILL VERY LOW
3. INDIA – A VERY DIVERSE COUNTRY
There is cultural and religious diversity like nowhere else in the world,
a thriving democracy along with bureaucratic inconveniences and
serious infrastructure deficiencies.
4. CHANGING CONSUMER IN INDIA
The growth of Consumerism in India is one of the
key drivers fuelling growth in organized retailing
Several demographic trends in India that are factors
in the growth of organized retail..
Growing Young Population
Rapid Income Growth
Growing Urbanization
Higher Propensity to Spend
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Seems fairly safe to assume that Organized Retail
will grow rapidly in India and will affect unorganized
traditional retailers
5. LOCAL RETAILER – RESTRICTED ABILITY TO
CATER FULLY TO INDIAN CONSUMER’S
GROWING NEEDS
An outlet run locally by
the owner or a caretaker
lacks technical &
accounting
standardization, the
supply chain is also run
locally to meet local
needs, thereby
restricting choice for an
Indian Consumer
6. SECTOR WISE REVENUE PENETRATION IN
INDIA
Food & Beverages vertical constitutes to largest contributor to the
revenue but has the lowest Organized Retail penetration of less
than 1% , so is likely targeted sector for FDI
7. WHAT IS FDI IN MULTI BRAND RETAIL
Allowing Foreign Retailers to set up retail stores
across India
Foreign Capital Investment
Huge Capital Inflow to Boost Economic
Activities
Capital for Infrastructure Development
Sound financial back up to sustain losses up
to long gestation period
Investment on technology to drive efficiency
8. BENEFITS OF FDI
Advanced Knowledge to deliver better Productivity
Inventory Management
Merchandising
New Technology
Foreign Low-cost Big players will adopt their Best
Practices of
Integrated Supply chain
Lower prices benefit Consumers
9. BENEFITS OF FDI
Foreign Retailer will ensure better governance to
deliver
Good quality products
Improved customer service
Better Shopping experience to Consumer
Foreign Retailer will also promote links for
Domestic suppliers & Farmers to global markets
Strict Quality & Safety standards
Profitable & Reliable Market to sell the products
10. BENEFITS OF FDI
Foreign Retailer would spread their operations
across India, then the Indian Domestic Retailers
would
Develop their Supply chain
Strategies
Operations to counter competition
Increase employment opportunity in back
end sectors
Foreign Retailer will bring
Development of new retailing formats
Modernization in general
11. Paradigm Shift for Consumer with FDI in Multi Brand Retail
MRP driven Pricing Efficiency Driven Pricing
Quality Compromise Defined Quality Standard
Issue of Food Safety Controlled Food Safety Standards
Limited Choice of Products Access to Global Products
Chore Shopping Indulgence Shopping
Dusty Noisy Environment Clean, Pleasant Ambience
Multiple visits different shops All under one roof Hyper Marts
Trader influenced shopping Self service independent decision