Corp Profile - Military Rep Firm

1. COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
Specializing in the US Military Exchange Resale System
Leading brands. Proven track record. Simply focused.
TM

2. Mission
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us
Patron “Accept nothing less than performing
Industry as the optimum manufacturer’s
representative in our military resale
Location industry, serving select clients to
Knowledge achieve maximum sales and highest
level of customer service.”
Support
Tools
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

3. Philosophy
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us
Accelerated Sales & Marketing, Incorporated (ASM)
Patron proudly serves the Military Resale Industry with
international sales, marketing and in-store support.
ASM concentrates exclusively within these markets.
Industry
Our corporate philosophy is to partner with select
Location brand manufacturers to avoid overextending our
portfolio. This approach assures a concentrated effort
Knowledge to achieve our client objectives and provide the
highest level of customer service. Continuous
commitment in industry knowledge, technology,
Support customer service and communication.
Tools
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

4. Military Market
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us
Number of Authorized Patrons
Patron
Active Duty 1.4
Industry Ready & Stand By Reserve 1.2
Location Retirees 4.9
Family Members 3.1
Knowledge DoD Civilian Employees 0.7
TOTAL 11.7
Support Source: Military Retailer Oct 2005 in millions
Tools
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

5. Military Market
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us Active Duty 1.4 MILLION
Patron Marines Guard Pacific Europe
11% 2% 7% 9%
Other
Industry Air Force 1%
26%
Navy
28%
Location
Knowledge US & Territories
Army
33% 83%
Support
• 85% Male
• 68% of Enlisted have high school diplomas or
Tools GED with 25% have attended college
• Over 60% are married.
• Physical, Outdoors, Sports Type
Summary • $46,030 Average Annual
Compensation
Source: American Logistics Association
Partners
Leading brands. Proven track record. Simply focused.
TM

6. Military Market
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us Where do they live?
Patron
Industry
Location
Knowledge
Support Source: American Logistics Association
United States Top 15: Overseas:
Tools 1. California 9. Alabama 1.Puerto Rico
2. Florida 10. Arizona 2.Germany
3. Texas 11. Pennsylvania 3.Philippines
4. Virginia 12. Colorado 4.United Kingdom
Summary 5.
6.
Georgia
Washington
13. Maryland
14. Tennessee
5.Japan
7. North Carolina 15. Ohio
8. South Carolina
Partners
Leading brands. Proven track record. Simply focused.
TM

7. Military Market
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us MWR Total $17.75 billion
11%
Patron COMMISSARY
37%
Industry
EXCHANGE
Location 61%
Knowledge
Support u AAFES - Army & Air Force Exchange Service
u NEXCOM - Navy Exchange Service Command
MCX - Marine Corps Exchanges
Tools
u
u United States Coast Guard Exchange
u DeCA - Defense Commissary Agency
VCS - Veteran’s Canteen Service
Summary
u
u MWR - Morale, Welfare & Recreation
u Ship’s Stores
Source: American Logistics Association
Partners
Leading brands. Proven track record. Simply focused.
TM

8. Military Market
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us The Military Exchanges
Patron Marine 6.4% USCG 1.0%
VCS 2.5%
Navy 19.4% VA Canteens
32%
Industry AAFES
30%
Location
Coast Guard
AAFES 70.7% 15%
Knowledge
Marines Navy
3% 20%
Exchange Sales Number of Exchanges
Support BRANCH SALES FY04 • 518 Main Stores excluding outlying
and temporary outlets
AAFES $8.0
• Department Stores
Tools NEXCOM $2.2 • Profit Oriented Business
MCX $0.7 • Similar to Walmart, Target, Sears
VCS $0.3 • Highly competitive
Summary CGES $0.1
• Internet and Catalog programs
TOTAL $11.328
Partners Source: Military Retailer Oct 2005
Leading brands. Proven track record. Simply focused.
TM

9. Military Market
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us
Patron
Industry
Location
Knowledge
Support
Tools
Source: American Logistics Association
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

10. Military Market
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us
Patron
Industry
Location
Knowledge
Support
Tools
Source: American Logistics Association
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

11. Military Market
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us
Patron
Industry
Location
Knowledge
Support
Tools Source: American Logistics Association
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

12. Military Market
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us
Patron
Industry
Location
Knowledge
Support
Tools
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

13. Knowledge
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us Industry Environment
New Technology
Patron Short/Long Term Trends
Competition
Pricing
Industry
Client
Location New Acquisitions
Broader Assortments
More Buyers
Knowledge Increased Competition
More to do…
Support Resale Industry
Increased Requirements “Service with expertise in
Tools Increased Competition
Constant Changes (war, base class,
the Military Exchanges”
closures, mergers, new buyers, etc.)
Summary Catered Service and Knowledge
Partners
Leading brands. Proven track record. Simply focused.
TM

14. Knowledge
Knowledge
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us
Marketing direction based on
Patron manufacturer top sellers,
exchange competition, exchange
Industry needs and civilian retail market
information
Location Today’s technology and data
provides the means to a fact
Knowledge based business approach
Support Knowledge of product trends and
pricing. “Changes are constant
Tools Experience in category reflects
and ASM adapts to the
industry and customer
environment”
confidence at HQ and store level.
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

15. Knowledge
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us Trade Show Participation
Military Events:
Patron AAFES Learning Seminars
Navy Training Seminars
MCX Training Expo
Industry VCS Trade Show
Industry Trade Shows:
Location Consumer Electronics
PMA
Knowledge National Hardware Show
Las Vegas Market
High Point Market
Support Motivation!
International Housewares Show
iCAST
Tools Outdoor Retailer
SHOT Show
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

16. Structure
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us Corporate Support
Maintains overall corporate
Patron responsibility for exchange business
development within all buying offices
including calls, proposals,
Industry presentations and follow up.
Communicates with Region Managers
Location and In-Store Support Team focusing
on Exchange related issues.
Knowledge Provide all required promotional
materials to Region Managers, In-
Store Support Team, Buyers and
Support Exchanges.
Actively participate in industry shows “Limited select manufacturers,
Tools and seminars. quality people, incentives to
exceed…together equal success”
Communicates daily with
Summary manufacturers.
Partners
Leading brands. Proven track record. Simply focused.
TM

17. Structure
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us Corporate Support
Corporate team works directly with
Patron President
Analyze Business and Make
Industry Recommendations
Prepare Sales Presentations and
Location Category Reviews
Communicate Objectives to In-
Knowledge Store Support Team
Frequently meet with HQ P.A.R.
Support teams to review forecast,
inventory, distribution, promotions
“Good communication tools,
marketing materials and a
and planograms manageable portfolio…adds
Tools Monitor / Achieve Objectives
to the success of your sales”
Website for accessing information
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

18. Structure
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us PAR Support
Planning, Allocation, and Replenishment
Patron  Frequently meet with PAR Teams
 PAR Priorities:
Industry  Increase Customer Satisfaction
 Increase Profitable Sales
 Improve Inventory Effectiveness
Location  Reduce Supply Chain Cost
 Establish Collaborative Processes
 Collaborative approaches to running the business
Knowledge  Real time inventory while maintaining a high
level of service
Support  Implementation of Retek software capabilities
 Forecasting, Replenishment and Allocation “Consistent communications
Tools  Improve vendor performance and planning increases sales,
reduces inventory and creates
 Planning availability opportunities”
 Reduce or eliminate out of stocks
Summary  Coordinate planogram launches
 Manage inventory
Partners
Leading brands. Proven track record. Simply focused.
TM

19. Structure
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us Region Support
Vice President of Sales is located in
Patron Virginia Beach and is responsible for
Coast Guard, MCX and NEXCOM
Headquarters
Industry Region Managers are responsible for:
 Placement, training and
Location management of in-store service
associates
Knowledge  Special promotional and training
events Commitment to select clients
Support  Communicates with exchange
will excel ASM over the large
firms with extended
personnel portfolios.
Tools  Communicates with corporate office
and VP daily
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

20. Structure
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us SOS Stock On Shelf
Patron
Account Support Managers work with
the Region Managers, In-Store Team,
Industry Exchange ROA and Buyers to:
Location • Assure stock is on shelf, no
matter what it takes
Knowledge • Distribute POP materials
• Direct marketing
promotions, program updates,
Support planograms, etc.
• Assist in HQ calls, managing exchange
Tools activities and administration.
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

21. Structure
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us Rep Training includes:
SOS Training
Patron • Mandated online training via Cyber Scholar,
3 Point 5, GoToMeeting.com and ASM
extranet.
Industry • Local training with factory training
representation.
Location • Regional training.
• Incentivized participation.
Knowledge • Viral information via LinkedIn and Facebook.
In-store training includes:
Support • Online training via Cyber Scholar
• Local training with factory training
Tools representation.
• Rep training i.e. breakfast and lunch venues.
Summary • Exchange Learning Seminars to include
AAFES PowerZone, Navcco and MCX Expo.
Partners
Leading brands. Proven track record. Simply focused.
TM

22. Structure
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us In-Store Support Team
Patron Inventory Management
SOS “Stock On Shelf” implementation
Industry Planogram / Display Execution & Maintenance
Cross Merchandising
Location Customer Service through Field, Office and
Manufacturer Support
Knowledge Training. demos and tech assistance
Promotional Execution
Support Scheduled call reports “Service with
expertise”
Paid incentives based on overall performance
Tools and special events
Equipped with computers, Internet and digital
Summary camera
Partners
Leading brands. Proven track record. Simply focused.
TM

23. Service
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us Maximizing Sales
Patron Billy Hughes
CEO/President
Industry AP/AR/HR ADMIN
Bill Poteet
VP, Sales &
Business Development
Location Account Support Manager
Account Support Manager
Knowledge
Region Manager
East Coast
Region Manager
Support West Coast
Tools
Exchange Support “Simple effective team
to manage business
Summary effectively”
Partners
Leading brands. Proven track record. Simply focused.
TM

24. Promote Sales
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us Promotional Execution
Patron Meet with you and develop a
promotional calendar.
Industry Prepare the materials for buyer
presentations for basic and
promotional items.
Location Upon buyer approval, prepare
promotional info for Exchange
Knowledge Support Team for execution.
Complete promotional tracking to
Support evaluate actual sales vs. objectives.
Utilize promotional sales results in
Tools future presentations, as compelling
rationale to justify approval.
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

25. Promote Sales
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us In-Store Execution
Patron
Industry
Location
Knowledge
Support
Tools Fort Hood Fort Lee
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

26. Promote Sales
Promote Sales
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us In-Store Execution
Patron
Industry
Location
Knowledge
Support
Tools
Fort Jackson Fort Benning
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

27. Promote Sales
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us In-Store Execution
Patron
Industry
Location
Knowledge
Support
Tools
Keesler AFB Floor Display
Whidbey Navy
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

28. Promote Sales
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us In-Store Demonstration
Patron
Industry
Location
Fort Dix
Knowledge
Support
Tools
Summary
NAS JRB Fort Worth Fort Campbell Fort Benning
Partners
Leading brands. Proven track record. Simply focused.
TM

29. Promote Sales
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us In-Store Demonstration
Patron
Industry
Location
Knowledge
Support
Tools
Travis AFB Fort Dix
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

30. Promote Sales
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us In Store Point of Purchase
Patron
Industry
Location
Knowledge
Support
Tools
Summary ASM extends professional four color flyers to the
exchanges to provide product and price information to
customers and in-store personnel.
Partners
Leading brands. Proven track record. Simply focused.
TM

31. Promote Sales
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us Information to Succeed
POP Materials for everyday and
Patron special event sales.
By branch, full line product and
Industry procedure binders to all personnel
and appropriate exchange staff.
Location Incentives paid to company reps to
succeed…from quarterly incentives to
exceeding quarterly/annual sales
Knowledge objectives.
On Line sales reports, ordering and
Support return requests completed by in-
store support team.
Tools Sales information from HQ systems
to provide additional distribution and
Summary sell through information.
Website access.
Partners
Leading brands. Proven track record. Simply focused.
TM

32. Promote Sales
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us Information to Succeed
Patron
Industry
Location
Knowledge
Support
Tools
Proprietary reports to provide you information to increase sales and
Summary staying ahead of the competition.
Partners
Leading brands. Proven track record. Simply focused.
TM

33. 24/7 Access
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us www.acceleratedsalesinc.com
Patron AAFES Partner On-Line
• PO Printing
Industry • PO Tracking
• Sales Promotion Bulletins
Location • SBR Scan Schedule
• Terradata Information
Knowledge • Vendor Profiles
• Warehouse Inventories
Support • Various Reports
NEXCOM On-Line
Tools •In-store sales activity
•In-store inventory
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

34. 24/7 Access
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us www.acceleratedsalesinc.com
Patron ASM Unsecured: ASM Secured:
Introduction (audio) Manufacturers Catalogs/Brochures
Industry Company
Mission
Spec Sheets/Images/Warranty
Service Report by Branch
Services Auto Follow Up Service Reports
Location Photo Galley Report Score Cards
Employment Demo/Training Forms
Links Photo Upload
Knowledge Contact Special Bulletins
Map Site Return Authorization Request
Support Privacy Policy
Log On
Parts Order Request Form
Base Profiles/Addresses
Press & New Releases
Tools On line Training
Planograms
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

35. Advantage
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us Why Accelerated?
Management team combined 40+ years
Patron experience in the Military Exchange Industry
Thorough understanding of Headquarters,
support staff and market position
Industry Proven Strategies and Execution
Location • Record sales
• Increased assortments
• Hands on management
Knowledge Access to sell in/through information to
address issues and present opportunities “An effective
Support 3x100 - 100% in-store support in top 100
organization designed
around your business,
exchanges that support our programs 100% executing a plan of
action to exceed your
Tools Proven POP materials to drive sales requirements…nothing
less”
Support at special events, demonstrations
Summary and training.
Website for 24/7 access
Partners
Leading brands. Proven track record. Simply focused.
TM

36. Advantage
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us What Accelerated offers?
Patron ASM constantly evaluates our industry to
make quick adjustments to evolve with
Industry the market, to continue a high level of
service.
Location ASM can customize a program to exceed
your sales, marketing and service
requirements.
Knowledge ASM is committed to a focused portfolio to “In a market of
provide your company with high level overloaded portfolios
Support services. that reach over every
department, focus is
ASM continues to invest in our team and our strength”
technology to assure manufacturer
Tools objectives and exceed in customer service
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

37. References
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us
“Persistence and determination has resulted in
Patron remarkable sales increases for Audiovox”
Paul LeBlanc, VP Special Markets
Audiovox Corporation
Industry “ASM exhibits attention to detail and creative
thinking...resulting in greater and more profitable sales”
Location Burt Steinberg, President
American Rod & Gun, A Division of Bass Pro Shop
Knowledge “Their aggressiveness and commitment to Plano and the military
market has positioned us for long term growth”
Support
Randy Lemcke, Sr. Vice President
Plano Molding Company
“ASM has been a great partner for Little Giant Ladders,
Tools introducing us to markets as promised, when promised”
H. Arthur Wing, President
Little Giant Ladders
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

38. Integrity
COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
About Us Quality Brands
Patron
Industry
Location
Knowledge
Support
Tools
Summary
Partners
Leading brands. Proven track record. Simply focused.
TM

39. COMMITMENT • VALUE • PERFORMANCE • QUALITY • SERVICE • INTEGRITY
For more information or immediate assistance, please contact:
Billy Hughes, President/CEO
Accelerated Sales & Marketing, Inc.
216 Inverness Drive
Trophy Club, Texas 76262
Tel: 817-490-0361
Fax: 817-490-0678
Email: hughes.billy@sbcglobal.net
Websites: www.acceleratedsalesinc.com
www.militaryrep.com
LinkedIn: www.linkedin.com/in/militarysales
Facebook: www.facebook.com/pages/Accelerated-Sales-Marketing-Inc/271830747295
Leading brands. Proven track record. Simply focused.
TM