1. TASK 1 - DIFFERENT
APPLICATIONS OF
PHOTOGRAPHY
BY CHARLOTTE BRACKEN

2. ADVERTISING
INDUSTRY
Photography is playing a huge part within
the advertising industry as it can be put
and placed where a advert on the TV can’t.
It can be considered the most important
element of advertising and their
companies. Being able to make advertising
pictures and place them on billboards, in
magazines and even on posters and
flyers, makes the advert near enough
stuck to the whole of the nation. Making
sure you can see it near enough where
ever you go is a technique used by many
companies. Making the right picture is
vitally important for the advertising industry
as they want to make you remember the
image. Making sure that the photograph is
clear and has the vital eye-catching
headline and how it explains the benefits
of the product which is being advertised is
clear and remember able, makes it all
about good advertising.

3. Photography is highly important within the
fashion industry as it helps capture a
perfect moment when someone is dressed
a certain way and looking a certain way.
Two photographers such as Patrick
Demarchelier and Peter Lindbergh are well
know fashion photographers who both
seem to work in a style of black and white
capturing famous women looking
sophisticated, elegant and even beautiful at
their best. Wearing certain clothes within
the image would encourage people to buy
certain stuff especially if female idles are
wearing them. Patrick Demarchelier has
worked closely with high fashion brands
such as Calvin Klein, Ralph Lauren, Chanel
and Giorgio Armani yet discovered fashion
photography whilst he was a freelance
photographer.
FASHION
INDUSTRY
Peter Lindbergh
Patrick Demarchelier

4. Photography has become a huge part
within the music industry. Having many
different photographers yet only a few
selected high paid photographers narrows
it down. By the music industry having
photographers , it opens the doors for the
artists as tey get to promote themselves
and their albums which they may release.
Having am album cover with themselves
on or even a poster which enables people
to know about them helps them promote
music, tours, albums or even
collaborations. Photographers such as
Andrew Cotterill have worked with famous
and well know artists such as Kanye
West, Nelly and even the Artic Monkeys.
He has a laid back style where his images
show artists calm and relaxed.
MUSIC INDUSTRY
Andrew Cotterill

5. Photography is used within this
area because they can be creative
on capturing fast moving objects.
Within this case, one main reason
why photographers chose to
photograph instead of film
athletics because they are
beginning to save money on this
as they need to spend more
money on film and printing
supplies. They can edit their own
images on a computer and can
crop it to how they please.
Bill Frakes is a well known sports
photographer who began shooting
for Sports Illustrated which is an
American Sports Media Franchise.
SPORTS INDUSTRY

6. Photojournalism is a form of
journalism which tells a news
story. Times like this day and age
still images are more preferred
however, moving images are just
as good. It has become more
basic within each story within the
news as well as being told about
something that might be
happening, now it shows what’s
happening.
Alfred Eisenstaedt was a
photojournalist before he died and
is most famous for the V-J Day in
Times Square, Manhattan. I have
selected some of the photographs
that Eisenstaedt has taken during
his time as a photojournalist.
Each photo has its own individual
style, from close ups and mid
shots to long shots each image is
professional and admired by
many.
PHOTO JOURNALISM

7. Fine Art Photography is mainly used
to show a creative vision of the
photographer. It has been taken for
display purposes to show an
element of beauty, realism or
decoration. It can be seen to show a
photographers emotions and
perceptions which can give the
viewer an immediate connection
with the photographer. One
photographer who has a high
interest in fine art photography is
Nicholas Trofimuk. He isn't very
famous as appearing in magazines
or magazines as such but he is well
known for his simple yet elegant
pieces of work.
FINE ART
PHOTOGRAPHY