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The Big Business of Big Data

           Jon Bruner
 Editor-at-Large, O’Reilly Media
           @JonBruner




          BigDataSpain.org
“Big data is more about
   attitude than tools”
—Roger Magoulas & Ben Lorica
Measure and Improve
Big Models
Estimate
Look Ahead
Wgsimon/Creative Commons
Amazon EC2
   March 2009: $0.100
  October 2010: $0.085
November 2012: $0.065
Image: NASA
Photo: Remi Jouan/GFDL
Image: NASA
Photo: Gregg M. Erickson/Creative Commons
Kmusser/Creative Commons
Photo: Gregg M. Erickson/Creative Commons
U.S. Army Corps of Engineers
“I can never have too much data.”
  —Harold Opitz, Hydrologist-in-Charge
U.S. Army Corps of Engineers
Better integration
between machines
Better integration
  with humans
Thank You
    @JonBruner
jbruner@oreilly.com

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The Big Business of Big Data. JON BRUNER at Big Data Spain 2012