An illustrated view of changes to the admissions funnel considering cross media, marketing automation and new approach strategies for kids that live, sleep and breathe all things digital. This infographic includes a comprehensive planning guide. #cross media, #marketing automation, #college admissions

1. 2004 2014
Two of the most notable challenges in Admissions today:
1. MEDIA
SHIFT
Where is your target market spending
their media time these days?
2. ADMISSIONS
PROCESS
How much manpower goes into
converting prospects to students?
1. Cross Media “Integrated Platforms”
2. Interactive Dialogue
© 2014 MSP Digital Marketing
Business
Intelligence
Technology Project
Management
-Consultation -Integrated
Cross Media
Functionality
-Sequencing &
Implementation
-Print Production
Services
-Integrated New
Media services
3. Marketing Automation
FEEDBACK
Strategic Calls To Action
2a. Direct Mail Interactive Communications
2b. Mobile Marketing Interactive Communications
any media format
increased two-way interactivity
future relevant messaging
Some Examples of Interactive Communications
can be illustrated as follows:
Direct mail with calls-to-action
drives students towards mobile
and web-based landing pages.
Traditional
Admissions
Lookbook
Mobile
Optimized
Lookbook
There are tools
that make media
synchronization easy!
Direct Mail
Email
Mobile
Social
Media
Broadcast
MediaPrint Ads
WWW
Campaign Dashboard Systems Events
Thank You!
CTA
THANK YOU
PAGE
OPTIMIZED
LANDING PAGE
CALL TO
ACTION
DIRECT MAIL
MARKETING
AND it shows the young
student-prospect that you
are
Direct Mail
Email
Mobile
Social
Media
Broadcast
Media
Print Ads
WWW
Events
Call To
Action
Landing Page
Interactions
Data
Capture
A
B
C
Pro�iling
Tags
Marketing
Automation
Engine
A
B
C
Direct MailMobile Email Call Center
Direct MailMobile Email Call Center
Direct MailMobile Email Call Center
Any Media Promotions
Segmented
Output
Cross Media
Follow-Through
o
bjectives
messageseg
m
entation
crea
tive
gr
aphic design
target ID dir
ectmail
events
look book
s
SO
CIALMEDIA
OUTREACH
CO
PYRES
PONSE VARIATION S
W
EB
data
SE
O
Inquiries
Applicants
Admits
Enrolled
Students
administrators
increased enrollment
higher student aptitudes
reduced incentive
aid packages
Despite these challenges,
there are opportunities for:
Segmented
Admissions Funnels
Prospects Inquiries Applicants Admits Deposits
Response
Rate
Conversion
Rate
Acceptance
Rate
Yield
Rate
Enrolled
Enrollment
Yield Rate
digitally modernized.
The Generic Admissions Funnel
As you progress, you can develop
multiple Admissions Funnels.
Strategic
Calls To Action
16-17
PROSPECT FEEDBACK
Strategic
Calls To Action Graduate
PROSPECT FEEDBACK
Strategic
Calls To Action
C.E.
PROSPECT FEEDBACK
Strategic
Calls To Action
Online
PROSPECT FEEDBACK
Strategic
Calls To Action Gap Year
PROSPECT FEEDBACK
Your supplier partner should act on
your behalf as a well-oiled machine.
Be certain they can provide you with:
The Whiteboard
Infrastructure
Deployment
Refinement
- Target Markets
- Message Segmentation
- Data Analysis
- Predictive Modeling
- Presumption of Cross Media Mix
- Call To Action Strategies
- Admissions Funnel Requirements
- Augmentation with Interactive Communications
- Augmentation with Marketing Automation
- Parent Engagement
- Finalized Marketing Blueprint Delivery
- Mixed Media Optimization
- Cross Media “Integrated Systems”
- SEO
- Interactive Media Development
- Data Capture Optimization
- Marketing Automation Development
- Copy Development & Message Segmentation
- Creative Services & Template Development
- Responsive Design
- List Services
- 1-to-1 Direct Mail
- 1-to-1 Email Marketing
- Programs & Events
- Traditional Response Channels
- Digital Response Channels
- Response Automation (Admissions Funnel Processes)
- 1-to-1 Fulfillment Support
- Project Management
- A-B Distribution
- Testing
- Marketing Dashboards with Exportable Data
- Measurement
- Refinement
- Continued Rollout
- On-going Project Management
These opportunities include
Social
Mobile
Mass Media
Email
Direct Mail
videos
links
interactive
trackable
Advantages
EnrollmentProcessesinaDigitalMediaAge
message relevancy =
increased conversion rates!
student-prospect
advantages:
digitally engaged
interactive platforms
Week 1Week 2Week 3Week 4
Marketing Automation Supports:
message relevancy
media format preference
admissions funnels
increased student enrollment quality
vs.
Seamless