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Ten Slides in Ten Minutes:
I Never Know What to Say to You
[Capturing the Hearts and Minds of Prospects & Clients]

Presented by:

Bill Graham APM.APMP
bill.graham@sales-synthesis.co.za
March, 2014
The Business Journey

Step ‘n’

Step 4
Step 3
Step 2
Step 1

The defined journey, in any relationship, will indicate what must be addressed at every step
2
My Business Prospects
Success is a Balanced Lifestyle

Focus on Prospect’s
Business Imperatives and
understand their Industry

Business
Case
Identify
Needs

Value Derivation

Solution

Discourse

Focus on the Prospect’s business, their resultant needs and how you can add value
3
Strangers - Future Friends
Success is a Balanced Lifestyle

Focus on reasons to
change the stranger into
becoming a friend

Communication

Baring
Pairing
Caring
Sharing

Focus on the fact that you could add value to a stranger’s life and expect nothing in return
4
My Manager
Success is a Balanced Lifestyle

Understand your
organisation’s business
strategy and your manager’s
part in its execution
Display of
Loyalty

Openness
& Sharing

Trust in
Confidence

Common
Ambitions

Actions Required
to build a
mutually
agreeable future

Focus on the fact that visibility is a necessity and therefore communication a priority
5
My Partner
Success is a Balanced Lifestyle

View the relationship as
lifetime value and not just the
minute-by-minute gratification
& issues

Mutual
Openness Commitment
& Trust

Surprise
Gifts

Supporting
Ambitions

Mutual Value
Derivation

Focus on longevity and the continuous ability to add value to their lives
6
My Best Friend
Success is a Balanced Lifestyle

Never take for granted and
keep building the relationship
to ensure its ongoing strength

Never
take for
granted

Never
take for
granted

Never
take for
granted

Never
take for
granted

Focus on the fact that true friendship evolves through mutual respect
7
My Mentor
Success is a Balanced Lifestyle

Never disregard the
value of knowledge and
experience sharing
Mutual
Respect

Deliver
on
Promises

Ability to Assist a
Third Party

Gratitude

Expectations

Focus on how the Mentor can add value to your world
8
My Parents
Success is a Balanced Lifestyle

They raised you as best
as they could – without
mentioning the
problems that they faced

Positive
Attitude

Tough
Love

Acceptance

Support
Respect

Focus on the fact that they raised you and they probably did a pretty good job
9
My Children
Success is a Balanced Lifestyle

The innocent result of your
actions. Treat them as you
would want your parents to
have treated you.
Love &
Nourish

Love &
Support

Love &
Advice

Love &
Acceptance

Unconditional
Love

Focus on the fact that you want children to be independent and self-sufficient
10

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Ten Slides in Ten Minutes - I Never Know What to Say to You

  • 1. SS Ten Slides in Ten Minutes: I Never Know What to Say to You [Capturing the Hearts and Minds of Prospects & Clients] Presented by: Bill Graham APM.APMP bill.graham@sales-synthesis.co.za March, 2014
  • 2. The Business Journey Step ‘n’ Step 4 Step 3 Step 2 Step 1 The defined journey, in any relationship, will indicate what must be addressed at every step 2
  • 3. My Business Prospects Success is a Balanced Lifestyle Focus on Prospect’s Business Imperatives and understand their Industry Business Case Identify Needs Value Derivation Solution Discourse Focus on the Prospect’s business, their resultant needs and how you can add value 3
  • 4. Strangers - Future Friends Success is a Balanced Lifestyle Focus on reasons to change the stranger into becoming a friend Communication Baring Pairing Caring Sharing Focus on the fact that you could add value to a stranger’s life and expect nothing in return 4
  • 5. My Manager Success is a Balanced Lifestyle Understand your organisation’s business strategy and your manager’s part in its execution Display of Loyalty Openness & Sharing Trust in Confidence Common Ambitions Actions Required to build a mutually agreeable future Focus on the fact that visibility is a necessity and therefore communication a priority 5
  • 6. My Partner Success is a Balanced Lifestyle View the relationship as lifetime value and not just the minute-by-minute gratification & issues Mutual Openness Commitment & Trust Surprise Gifts Supporting Ambitions Mutual Value Derivation Focus on longevity and the continuous ability to add value to their lives 6
  • 7. My Best Friend Success is a Balanced Lifestyle Never take for granted and keep building the relationship to ensure its ongoing strength Never take for granted Never take for granted Never take for granted Never take for granted Focus on the fact that true friendship evolves through mutual respect 7
  • 8. My Mentor Success is a Balanced Lifestyle Never disregard the value of knowledge and experience sharing Mutual Respect Deliver on Promises Ability to Assist a Third Party Gratitude Expectations Focus on how the Mentor can add value to your world 8
  • 9. My Parents Success is a Balanced Lifestyle They raised you as best as they could – without mentioning the problems that they faced Positive Attitude Tough Love Acceptance Support Respect Focus on the fact that they raised you and they probably did a pretty good job 9
  • 10. My Children Success is a Balanced Lifestyle The innocent result of your actions. Treat them as you would want your parents to have treated you. Love & Nourish Love & Support Love & Advice Love & Acceptance Unconditional Love Focus on the fact that you want children to be independent and self-sufficient 10