The culture of Twitter and how to Accelerate your Twitter Marketing in Just 15 Minutes a Day.

2. Presented by Bill Griffin
Owner/CEO
@bgriffin04 @Griffanza

3. Obligatory and Shameless
Self-Promotion Slide
Griffanza is an Online Marketing Company
• Help businesses , Consultants and Non-Profits Get Found, Grow
& Prosper Online
• SEO
• Social Media
• Inbound Marketing
• Online Advertising
• Website Development
• Content Management
• Public Relations
• Analytics and Metrics

4. Twitter Facts and Stats
Started in 2006
Has 225 million users
190 million tweets sent on average per day
Average user has 115 followers
53% of Twitter users have been a member for less
than a year

5. Twitter Culture
Give to Get
Limit Self Promotion and Sales
Honesty and Transparency
Put your Best Forth
6-7 Topics or Interests
Don’t Auto Respond
Don’t Tweet Nude Pictures of Yourself

6. Engagement Features
• #Hashtags
• ReTweets
• Direct Message (DM)
• @Mentions I got
ReTweeted
•
YAY!
Favorites #TwitterRules
• Lists

7. Social Media Management Systems
(SMMS)
• TweetDeck
• HootSuit
• Seesmic
• Paper.li
• Mobile
• Others

8. TweetDeck is a Twitter desktop application developed on the Adobe Air
interface. Its primary advantage is the notifications you receive when your followers
tweet AT you, and when the people you follow tweet.
Allows for multiple Twitter accounts to be used at once.

9. With HootSuite , you can manage multiple Twitter and social
media profiles (e.g. Foursquare, Facebook), add multiple editors, pre-
schedule tweets, and measure your success.

10. Paper.li is a unique application that allows you to collect tweets and
curate them manually or automatically in a newspaper-style format
which can be automatically shared daily on your Twitter account.

11. Twitter on the Go – Do It!!

12. Who to Follow
Friends and Colleagues
Like Minded Folks
Active Users
Industry Leaders
Relevant Content Generators
News
Geographical Market
Potential Clients or Donors
Who ever You want to

13. Finding Tweeters to Follow
• Just Tweet It
• Twubble
• Twittie Me
• Twitdir
• We Follow
• Twellow

14. Find Trends on Twitter
• Twitscoop
• Trendistic
• Tweet Scan
• Twitterment
• Tweetmeme
• Twistori
• Twitturly
• GoodBadMe
• Favotter

15. Track Twitter Users
• Twitterholic
• Who.Unfollowed.Me
• Toptweet
• Twitrank
• FriendorFollow
• Toptweet

16. Track Keywords on Twitter
• Tweet Beep
• Site volume
• Tweet Volume
• Monitter
• Hashtags
• Twemes
• Tweetchannel
• Twitter Meter
• Twittertroll

17. Track Tweets Geographically
• Twittearth
• Twitter Vision
• My Tweet Map
• GeoTwitterous
• Twitter Map
• Twitter Local
• TwitSpy
• Geo Twitter
• Mibazaar
• Twitter Atlas
• Twitter Faces

18. Twitter Statistics Tools
• Twittercounter
• Tweetstats
• Tweetvalue
• Twitaholic
• Tweetvolume
• Tweet.grader
• Twitgraph
• Twoolr
• Tweetmeme
• Twittermeter

19. Twitter Strategy
• Clearly Defined Goals
• Listen
• Tactics
• Tools
• Resources
• Measurement
• Tweak and Improve

21. Billy@Griffanza.com 585-354-5210
facebook.com/bill.griffin linkedin.com/in/billygriffin