Linkedin company profiles are an essential part of you organization's web presence. These free listings let you upload information and content and link it back to employee profiles and your other web properties. Don' t miss this free opportunity!

1. LinkedIn Company
Profiles
How To Create A Profile That Showcases
Your Business on LinkedIn

2. Top 5 Reasons for a Profile
1. You get tremendous reach on the internet
2. You create awareness of your product or
service
3. Search Engines (Google) will rank your
business and website higher
4. You create the possibility of generating leads
from LinkedIn
5. You can measure the effectiveness by using
visitor statistics (analytics)

3. Bonus Reason for a Profile
People will want to come work for you!

4. What's In A Profile?
• Overview
• Company Image
• Company Updates
• Company Summary
• Careers
• Products and Services

5. 1. Get Started
a. Create Your LinkedIn Account if you don't
have one.
b. Pull down the "Companies" list and choose
"See All"

6. Add a Company
Choose "Add Company" in the upper right of
your screen:

7. Company Information
Fill in details about your company.
ALWAYS use address and contact information
that is consistent with your website and other
business listings (Facebook, Google+, Twitter
and so on)!

8. Upload a Company Image
Find or create an image that is interesting and
expresses something useful about your
company.
Scale it to about 700 pixels wide.
Don't just upload your logo or head office.
Show people wherever possible... people like
seeing people!

9. Add Designated Admins
LinkedIn company profiles now support as
many admins as you need!
Admins get to edit your company profile and
make updates.
Add people from your company OR people who
can help you create an excellent, compelling
profile! (you can drop them later)

10. Add Your Company Logo
Try and use a square image if possible

11. Company Description
Write a brief description.
Use keywords important in your industry or
sector. Think of the categories of products or
services you provide or how people search
for them.

12. Company Specialties
This is an other chance to add searchable
keywords to your profile.
Choose all that apply.

13. Post Regular Updates
This is very similar to posting on your Facebook
or Google+ site.
Make announcements, let people know what
you're doing.
Remember to use useful phrases in your posts
so search engines pick it up.

14. Post Regular Updates, cont'd
ALWAYS try to add a link back to your
website, or at least to another site you think
people should be visiting.
Like Facebook, LinkedIn updates will add an
image from the linked page. This makes it
interesting.

15. Post Job Opportunities
Your company profile lets you announce job
openings.
LinkedIn will help you find people by suggesting
the opening to what it thinks are suitable
candidates.

16. Add Products or Services
Your profile lets you add as many products and
services as you like.
Make sure you categorize the
products/services and add keywords and
descriptions that are both interesting and
keyword-rich.
Add a URL or link back to the page on your
website where that product/service is

17. Add Other Content and Information
You can add other content like videos
Add a company contact name (make sure they
have a LinkedIn profile!)

18. Promote Your Business!
Post to your LinkedIn profile any updates about
your company.
Include the URL link back to your company
profile page OR your website.
Consider a LinkedIn ad... these can be directed
at a highly focused demographic!

19. Analyze This!
Follow your company page Insights.
Keep track of how many people visit, where
they come from, their demographics and so
on.
Use the Insights to focus your ad campaign.
Use Google Analytics on your website and
track how many visitors arrive from LinkedIn.

20. Summary: Take Advantage of
Company Profiles
Don't miss this opportunity for free promotion of
your business!
LinkedIn is one of the very best places to get
leads, especially for B2B business.
Don't forget to join LinkedIn groups for your
industry! Create one if you don't find what
you want. Group owners get special
privileges, but that's another story... ;)

21. LinkedIn Company
Profiles
How To Create A Profile That Showcases
Your Business on LinkedIn

22. Top 5 Reasons for a Profile
1. You get tremendous reach on the internet
2. You create awareness of your product or
service
3. Search Engines (Google) will rank your
business and website higher
4. You create the possibility of generating leads
from LinkedIn
5. You can measure the effectiveness by using
visitor statistics (analytics)

23. Bonus Reason for a Profile
People will want to come work for you!

24. What's In A Profile?
• Overview
• Company Image
• Company Updates
• Company Summary
• Careers
• Products and Services

25. 1. Get Started
a. Create Your LinkedIn Account if you don't
have one.
b. Pull down the "Companies" list and choose
"See All"

26. Add a Company
Choose "Add Company" in the upper right of
your screen:

27. Company Information
Fill in details about your company.
ALWAYS use address and contact information
that is consistent with your website and other
business listings (Facebook, Google+, Twitter
and so on)!

28. Upload a Company Image
Find or create an image that is interesting and
expresses something useful about your
company.
Scale it to about 700 pixels wide.
Don't just upload your logo or head office.
Show people wherever possible... people like
seeing people!

29. Add Designated Admins
LinkedIn company profiles now support as
many admins as you need!
Admins get to edit your company profile and
make updates.
Add people from your company OR people who
can help you create an excellent, compelling
profile! (you can drop them later)

30. Add Your Company Logo
Try and use a square image if possible

31. Company Description
Write a brief description.
Use keywords important in your industry or
sector. Think of the categories of products or
services you provide or how people search
for them.

32. Company Specialties
This is an other chance to add searchable
keywords to your profile.
Choose all that apply.

33. Post Regular Updates
This is very similar to posting on your Facebook
or Google+ site.
Make announcements, let people know what
you're doing.
Remember to use useful phrases in your posts
so search engines pick it up.

34. Post Regular Updates, cont'd
ALWAYS try to add a link back to your website,
or at least to another site you think people
should be visiting.
Like Facebook, LinkedIn updates will add an
image from the linked page. This makes it
interesting.

35. Post Job Opportunities
Your company profile lets you announce job
openings.
LinkedIn will help you find people by suggesting
the opening to what it thinks are suitable
candidates.

36. Add Products or Services
Your profile lets you add as many products and
services as you like.
Make sure you categorize the
products/services and add keywords and
descriptions that are both interesting and
keyword-rich.
Add a URL or link back to the page on your
website where that product/service is

37. Add Other Content and Information
You can add other content like videos
Add a company contact name (make sure they
have a LinkedIn profile!)

38. Promote Your Business!
Post to your LinkedIn profile any updates about
your company.
Include the URL link back to your company
profile page OR your website.
Consider a LinkedIn ad... these can be directed
at a highly focused demographic!

39. Analyze This!
Follow your company page Insights.
Keep track of how many people visit, where
they come from, their demographics and so
on.
Use the Insights to focus your ad campaign.
Use Google Analytics on your website and
track how many visitors arrive from LinkedIn.

40. Summary: Take Advantage of
Company Profiles
Don't miss this opportunity for free promotion of
your business!
LinkedIn is one of the very best places to get
leads, especially for B2B business.
Don't forget to join LinkedIn groups for your
industry! Create one if you don't find what
you want. Group owners get special
privileges, but that's another story... ;)

41. Bizvizible Marketing Services
Thanks for viewing this slide show, I hope you
found it useful.
Don’t miss out on this opportunity to increase
your organization’s web presence!
Sincerely,
Bill Layton, Bizvizible Marketing Services