Salesforce is the leading virtual application for all enterprises with a large workforce. Salesforce is one of the best online cloud system for businesses because it enables easy collaboration amongst your sales, customer service, marketing team, and much more. All of the applications offered by Salesforce are known to be the best online cloud system because it's not only easy to use, but it's also easily manageable amongst your employees. All businesses need some sort of applications to save, store, and share data and this cloud computing system allows you to track and record different types of transactions and processes that usually takes up a lot of time and reduces the amount of productivity that your workforce could be performing. By managing and tracking all of your data, you can find errors to fill throughout any downtime through innovative products that act as a digital computing solution for all your business needs. Salesforce, the best online cloud system, allows you to improve productivity, efficiency, and your bottom line. Salesforce lives up to that potential as the leading virtual sales system for support for this very reason. If your looking for the best online cloud system then you've arrived at your destination. All businesses can benefit from many of Salesforce's AppExchange programs which allows you to use any of their developed leading CRM applications to collaborate and effectively organize and retrieve data. Hands down, Salesforce is the best online cloud system for businesses. Check out the slide to see why big corporations are saying Salesforce is the best online cloud system for businesses.
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Uneak White's Personal Brand Exploration Presentation
Best online cloud system for businesses
1. Welcome to the
Sales Cloud
Glenn T. Hong
Cloud Alliance Partner
B.I.T. Billionaires in Training
billionairesintraining.com
2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain
forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the
results expressed or implied by the forward-looking statements we make. All statements other than statements of
historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings,
revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology
developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing
and delivering new functionality for our service, our new business model, our past operating losses, possible
fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our
security measures, risks associated with possible mergers and acquisitions, the immature market in which we
operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and
manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on
potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on
Form 10-K for the most recent fiscal year ended January 31, 2010. This document and others are available on the
SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should make
the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no
obligation and does not intend to update these forward-looking statements.
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4. The Sales Cloud is the Leading Sales Application
Market Leadership Customer Success Product Innovation
Magic Quadrant Leader Groundswell
Award
94%
Would Recommend
Innovative
Company
Market Leader Technology of
the Year
Tina Koppe,
Sales Analyst
5. Recognition For Innovation In The Cloud
Leader CRM Visionary
Leader
Customer Service Enterprise Application
Sales Force Automation
Contact Centers Servers
Enterprise Suite CRM Editor’s Choice 2010
#4 Fastest Growing Mid-Market Suite CRM
Company 2010 Professional Edition
Small Business Suite CRM
The 100 Most Trustworthy Technology of
The Year Top 100 Innovative
Companies
Companies
Best Mobile Experience Top 10
Forrester Groundswell
Best Social Networking Solution Entrepreneurs &
Award
Cool Company
11th Fastest Growing Hi-Tech One of 2010’s
Company 2010 #52 Best Places to Work Most Ethical
2010
Companies
Chatter: eWeek Product Chatter: Innovation Chatter: Best Product of
of the Year Award 2010
"This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The
Gartner report is available upon request from salesforce.com. To access the report, please go to www.salesforce.com."
6. Strong Growth in New Customers
87,200+
Paying Customers
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FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011
7. Customers Succeed Across Every Major Metric
Average Percentage Improvements Reported by Customers
Source: Salesforce.com Customer Relationship Survey conducted October-November 2010, by an independent third-
party, MarketTools Inc., on 6,000+ customers randomly selected. Response sizes per question vary.
8. The Secret to Sales Success: Real-Time
For Reps... For Managers…
Higher More
Productivity Visibility
Real-time Updates Real-time Oversight
Real-time Mobile Real-time Approvals
Real-time Leads Real-time Forecasting
Real-time Collaboration Real-time Flexibility
Real-time Analytics Real-time Analytics
Adoption Visibility
Productivity Decisions
9. Unfortunately, Most Sales People Waste Time
Hunting Waiting Searching
t
for Hot for Discoun for the
Tracking Approvals Latest Deck
Leads
Down Deal Wondering
Researching Updates Where to
Accounts Focus
11. Chatter
Sell Smarter as a Team
Stay on Top of What Matters
Updates pushed to you in real time
Connect the Dots
Find expertise and collaborate in context
Step Up Everyone’s Game
Share & discover best practices in real time
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12. Real-time Accounts & Contacts
Track Every Customer Interaction in One Place
Real-time
Accounts & Contacts
Opportunity created for $205K
Close date changed to 12/31/10
Maximize Rep Productivity
Real-time customer updates pushed to you
Case escalated to critical
Gain 360 Customer View Agent assigned to product expert
Insights from every touch-point
Collaborate in Context Account planning deck posted
Plan account strategies across teams Meeting scheduled for next week
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13. Real-time Opportunities & Quotes
Turn Sales Opportunities Into Closed Business
Real-time
Opportunities & Quotes
Stage changed to Negotiation
Close Deals Faster Competitor added – Acme Inc.
Get deal updates and collaborate in context
Make Every Rep an ‘A’ Player Agenda updated w competitive
Reinforce your methodology and best practices
Presentation posted
Gain Visibility Across Deals
Prioritize deals that need your time most
Discount approved for 15%
Quote $205K synched and sent
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14. Real-time Marketing & Leads
Align Marketing with Sales to Close Deals Faster
Leads andLeadleads to the right rep
Increase
Prioritize route
Quality
Real-time
Marketing & Leads Manage All Your Marketing in One Place
Track budget, campaigns, and results together
Campaigns Leads Deals
Q2 email $10,000
Call Down $5,000
Webinar: How to.. $2,000
10% Promo $0
Reinvest in What’s Working
See which campaigns are performing best
15. Jigsaw: Real-time Clean Data
Shorten Sales Cycles with Accurate Contact Data
Turbo-charge Your Pipeline
Live feed of 22 Million business contacts
Find Influencers Faster
36,000 contacts added daily by 1.4 million users
Crowd-sourcing provides
higher quality data,
Improve Productivity with Clean Data that stays more accurate,
Continuous checks for account & contact at a lower cost
accuracy
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16. Real-time Email & Calendaring
Spend More Time Selling, Less Time on Admin
Sync Email, Contacts & Calendar Events
Real-time Email
& Calendaring
Collaborate on Meetings Across Companies
Your Favorite Email App
Working Seamlessly with
Your Favorite Sales App
17. Real-time Analytics
Collaborative Analytics Enable Smarter Decisions
Real-time
Analytics
Measure What Matters
Track pipeline, deals, revenue and activities
Make Smart Business Decisions
Know where to focus in real-time
Anyone Can Gather Insights Fast
Drag and drop report and dashboard creation
18. Real-time Mobile
Close Your Deals From Anywhere
Keep Productive on the Road
Get real-time updates on deals from Chatter
Find what you need, when you need it
Improve data quality and pipeline visibility
19. Real-time Partner Management
Stay Connected to Your Channel and Grow Revenue
Real-time
Partner Management
Maximize Channel Sales
Automate deal registration, lead distribution,
opportunity tracking
Gain Real-time Visibility
Instant insight into channel pipeline, Partner Portal
revenue, and partner performance
Your Application
Work with Partners in Real-time
Collaborate on opportunities, leads, and
more using Salesforce-to-Salesforce
20. AppExchange
Extend Your Sales Success in Real-time
An App for Any Sales Need
Compensation
Contracts
Order Management
Sales Intelligence
More Visibility For Less 1,100+ Apps
100+ free dashboards
60,000+ Customers
(installed 1 or more apps)
22. The Cloud Computing Model
Multi-tenant
Automatic Upgrades
Pay-as-you-go
Real-time
5x Faster
Half the Cost
IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”,
Doc # 219965, September, 2009
23. The Cloud Serves Companies of Every Size
ENTERPRISE
MID-MARKET
SMALL BUSINESS
24. Customers Succeed Immediately in the Cloud
Rapid
Implementation
26 subscribers in 700 subscribers live in ~4,000 subscribers live in
4 Days 4 Months 4 Months
Fast Business
Results
Increased sales Increased Improved
30% customer satisfaction revenue visibility to
rating to 92% 1% variance
25.
26. Database.com
We Focus on Infrastructure, So You Can Focus on Selling
Certified Security
99.9% Reliability
Automatic Upgrades
Seamless Scalability
Three Global Data Centers Trust.salesforce.com
27. Force.com
Tailor The Sales Cloud to Fit Your Business
Customize Integrate Build
Your Business Process Open to Any System Extend Your App
Any Tab You Want
21 million+ 50% of Transactions 150,000+
Customizations through API Custom Apps
29. Dell Manages a Global Organization with Sales Cloud 2
One Global CRM
15,000 Successful Sales Users Across 20 Countries
10% Increase in Sales Productivity
$1 Billion in Approved Partner Deal Registrations
Winner: Best Partner Portal
30. NBC Sells Product Placements With The Sales Cloud
800 subscribers
85%+ user adoption
+$42 Million revenue from cross-selling
81% Reduction in marketing cycle times
400% increase in pipeline
31. Dr Pepper Snapple Group Gains Critical Sales Insights
300 sales reps track 10,000+ accounts across the Fountain
Sales and Bottles & Cans divisions
Hundreds of dashboards track key KPIs like sales call
volume
Scheduled email dashboards alert teams and drive
accountability
56% annual ROI from greater visibility and productivity
32. Lenovo Closes More Deals with Jigsaw’s Accurate Data
750 users of Jigsaw
Sales reps penetrate accounts 3x faster
with access to the right contacts
Increased campaign effectiveness for marketers
using accurate contact lists
Increased user adoption of Sales Cloud
33. Santander Consumer USA Boosts Productivity & Accuracy
with Mobile
100+ Reps selling loans to 16,000 dealers
Tasks logged on BlackBerry Bolds
Built custom loan tracking app
1 hour saved per day per rep
90% data accuracy up from 50%
2 hour loan follow up down from 24hr
34. Chatter Changes the Game for Sales at Enterasys
850+ users across sales, service and products
Improved team selling with Chatter collaboration
Execs follow top deals to ensure resources are
engaged
Improved efficiency using service Cases and 10
custom Force.com apps (ie. IT Helpdesk)
Division of Siemens
Enterprise Security
Hardware/Software
36. Salesforce.com Resources for Success
salesforce.com/learn salesforce.com/answers
Free Online and/or
Premier
Training Training
salesforce.com/training salesforce.com/support
Welcome to the Sales Cloud Our flagship application – The world’s leading sales application No one has invested more over the last 10 years on a sales application in the cloud
Any purchase decisions customer make should be made based on currently available technology.
Industry shifting to enterprise cloud computing and salesforce.com has been leading this shift for over ten years. With the cloud (the internet) companies can build and run applications with just a browser With the cloud you don’t need servers or software today
The Sales Cloud is the Market Leading application for managing all your sales information. We pioneered the market 11 years ago, and today, we hold the #1 Market Share according to IDC. Our customers love the product. We made it easy to deploy, easy to use, and easy to customize, As a result 94% or our customers said they would recommend us to a friend or colleague. And of course, we are constantly innovating. Each year, we have 3 major releases that automatically upgrade each customer. Recognized by the most respected technology analysts in the world like Forrester who gave the Sales Cloud the Groundswell Award and Gartner which has us as the leader in their Magic Quadrant for Sales.
Salesforce has been recognized for its innovation in the cloud. We’re humbled by these awards and the impact our products have made on the industry.
Our pace of innovation is made possible by our cloud computing model. And is one of the key reasons why so many companies have turned to the Sales Cloud to manage their sales organizations. Our number of customers is rising rapidly – we now have 82,400 paying customers. We added 5,100 customers in the last quarter alone.
As I mentioned, we survey our customers every 6 months as a way to learn how they are doing. Consistently we find that our customers are really succeeding in the Sales Cloud 2. You can see the results of the survey of over 6,000 customers that they are improving along every major metric in Sales by using Salesforce. We ’re seeing that Sales teams are improving productivity, generating high revenue and closing more deals. Uses mobile devices, customers are seeing a 28% increase in team productivity. They ’re seeing an average of 26% revenue increase and 23% faster sales cycles. Now, the question is: “How is Salesforce making such a dramatic impact for these companies?”
The Secret to these results is “Real-time”. In today’s environment, you can’t wait for information, wait for insights, or make your customers wait. When you have up to the second information about your customers, from your deal teams, and from across your company, everyone’s performance improves. With the Sales Cloud, there’s no more waiting for daily or weekly batch updates. If a colleague updates a deal with a competitor or some other new information, you know it immediately. Whether at your desk or on the road, any updates on your customers or deals get pushed to you thanks to your real-time feeds of information from Chatter. As a rep, you get real-time deal updates, leads, analytics, and the ability to collaborate with anyone instantly to help push your deal forward. And as a manager, you get real-time visibility into how your reps are performing. And easy analytics tools that give you real-time insights into where you should be focusing your time and energy to get better results. The benefits of real-time information creates a virtuous circle between reps and managers. When reps get value in the form of increased productivity, they actually use the system. And when reps adopt the system, managers get the visibility they need across customers, deals, and activities to make smarter decisions in real-time about where to focus, and how to shift priorities and allocate resources. All of which comes back full circle to making their reps more productive and growing your revenue.
Unfortunately, most sales tools make the sales person do all the work and they end up wasting valuable time. They waste time researching accounts, hunting for leads, tracking down deal updates, waiting for discount approvals, searching for the latest presentation, and wondering where they should be focusing their time. All of this wasted time gets wasted on administrative tasks, instead of being spent selling to customers. In fact, a recent study showed that sales reps on average spend 78% of their day on admistration, and only 22% with customers.* *Source: Pace Productivity Inc., “How Sales Reps Spend their Time”
The Sales Cloud eliminates all of that painful time wasting, so you can focus on selling. It ’ s the worlds leading sales application. And it makes sales people more productive by putting all the tools they need to sell in one place. Our new Chatter technology is at the heart of Sales Cloud 2, and it pushes real-time updates to you so you don ’ t waste valuable time searching for the info you need. The Sales Cloud includes all your core sales information with accounts, contacts, leads, opportunities and quotes. And you can supplement your account and contact data with our latest edition to the Sales Cloud family, Jigsaw. Jigsaw will help you find more leads and clean your contact data in real-time. You can also work seamlessly with your favorite email and calendaring app, whether it ’ s outlook, gmail, or lotus notes. No more duplicating work in two systems. The Sales Cloud also has easy-to-use analytical tools built in to help you analyze your performance in real-time. The Sales Cloud helps you focus your efforts on the things that will move the needle the most Plus, you can access the Sales Cloud from anywhere – any browser, desktop, laptop, or mobile device. Like the iphone, iPad, Blackberry or Android device. Lastly, the Sales Cloud runs on our Force.com platform, which lets you customize and extend the Sales Cloud to work the way your business works.
And that’s what we deliver with Sales Cloud 2 that now includes Chatter. Sales Cloud 2 with Chatter lets you collaborate in real-time across Sales and other parts of your company. It includes the best Cloud 2 features like status updates, profiles, and feeds so sales people can share in real time. And works just like facebook so you already know how to use it. With Sales Cloud 2, you choose the people, application data, and documents that matter most to you and changes are pushed to you in real time. And since it’s built on the salesforce infrastructure, it’s inherently a secure private application that you can trust. It inherits all the robust sharing and security rules that our 88,000 customers have come to depend on.
Keeping track of your customer interactions is critical to any successful business. In order to maximize productivity, you need the most complete picture of your customer and to always know who talked to who when. The Sales Cloud makes it easy to stay on top of all your customer interactions because it tracks everything in one place. It even pulls in information about your customer from across the web – like a map of your customer’s offices from Google, news from a variety of sources, and even social media updates from Twitter. And now with Chatter – it’s easy to collaborate on your accounts. You can share documents, plan strategies, and collaborate in context right on the account record. No more wasted emails back and forth that never get captured. And best of all, with Chatter, you receive real-time updates anytime someone or something happens at your accounts. No more searching or asking for updates. Your critical customer are now pushed to you in real-time…..no matter where you are, on a computer or even on your favorite mobile device.
Nothing is more important to a Sales Organization than quickly converting new opportunities into closed business. The Sales Cloud makes all your reps more effective by turning your best sales methodology into a process to follow. Consistency drives effectiveness and leads to higher win-rates and faster sales cycles. Real-time updates help you stay on top of changes and Chatter lets you instantly collaborate with your sales team to move the deal forward. Share presentations, track products, pricing, discounts, and competition – it all helps reps gain insight and sell better. And managers get pipeline visibility across all the deals rolled up so they know what’s closing and where they need to focus.
Salesforce Marketing helps marketers and sales teams work together to improve the bottom-line for your company. How do we do this? Salesforce Marketing shows you real-time ROI on your campaigns which helps you create more high quality leads, at less cost, across any channel. With Real-time Marketing & Leads, you can make sure your teams are spending time on things that work. See true marketing ROI based on actual deals closed allows you to increase lead quality and accelerate deals. By manage marketing and sales together everyone gains visibility into what is happening and what is working in real-time.
Salesforce now includes built-in access to the Jigsaw Data Cloud, to seed your Sales Cloud with clean business lead & contact data – so you get into accounts, and close them, faster. A Sales application is only as useful as the customer information in it, and sales teams typically struggle to get and keep a single, up-to-date picture of valid customer and prospect data. With Jigsaw for the Sales Cloud, a community of 1.4 million sales & marketing professionals continually updates, fleshes out and adds to a 22 million business contact database with over 36,000 new contacts per day – to turbo-charge your pipeline and find influencers faster. With real-time clean data from Jigsaw, your sales reps waste less time struggling to find influencers & decision makers.
Salesforce email and calendaring drives sales rep productivity and CRM data quality, so sales people spend more time selling, and less time on admin A lot of sales applications try to get sales people to add new tools to their bags and new tasks to their day, but sales reps should be selling, not wrestling with software. Sales Cloud 2 includes powerful tools to reduce time spent on administration, like the multi-company Cloud Scheduler, along with seamless integration to Outlook, Gmail and Lotus Notes – so sales reps get to keep working the way they work. The Sales Cloud 2 takes the best of productivity tools and makes them more powerful, and simpler to use, in the Cloud. And setup is a breeze: administrators create a simple 3-step configuration in the cloud, and the Sales Cloud 2 becomes a synced, real-time comprehensive source of customer contact, meeting, and call insights.
If you can not measure it, then how do you aim to improve your business? With Real-time Analytics from the Sales Cloud, you have the ability to ensure that you can measure your business and make smarter business decisions based on timely business data. In most companies, people are using legacy analytics solutions that are complicated and require specialized IT resources to generate reports and dashboards. The result is that it takes days, weeks or months to get the report you need and by the time you see the results you are looking at outdated data. With the Sales Cloud, everyone is empowered to generate reports and dashboards based on real-time data to ensure effectiveness and the delivery of business insights to everyone. For management this means updates made across the country or across the world are captured in real-time so the pipeline being reported is accurate right now. Additionally, this means it is easy to gain visibility into what the sales team and individual reps are doing. Having real-time access to productivity reports or untouched accounts helps managers improve effectiveness of their teams whether they are local or across the globe. For reps this means having the ability to generate reports and dashboards that reflects what matters most to them, un-touched accounts, pending large deals, competitive leader board. If the data is being tracked in the sales cloud anyone has the ability to generate a report to gain insight from the information and this can all be done without reliance on IT
Salesforce Mobile is a great way to enable all types of field users of Salesforce to have access to key customer information. Salesforce customers often say it’s great to see their field reps provide appointments, call, emails and any customer interactions from the field right after they happen. This provides your organization a much improved opportunity to provide data updates into Salesforce as well as key visibility into the opportunity pipeline. In many cases field workers are finding that they can leave their laptop behind and have everything they need for their business day on their supported Mobile device and Salesforce Mobile. The leading business devices are supported such as the iPhone/iTouch/iPad, BlackBerry and coming soon, Google Android. Best practices recommendation for devices is a supported OS device two years old or newer.
The AppExchange is changing the way that companies acquire and run business applications. It’s a way to extend the functionality of your Sales Cloud implementation to address almost all your company’s business challenges. Apps for sales compensation, contract management, or project management are only a few clicks away from becoming a part of the Sales Cloud and extending your success. The AppExchange features the world's first cloud-based application-sharing service, featuring hundreds of applications, all created by salesforce.com customers, developers, and partners. Many of the applications are free and all of them are integrated with the Sales Cloud.
Never been a better time for Cloud Computing Core to cloud computing is multi-tenancy. Multi-tenancy means that all of our customers share a common technology infrastructure. Much like with a multi-tenant office space, companies might share security, internet, and other services. The benefit is that one vendor manages those services and removes the hassle for you. In cloud computing, the benefits of multi-tenancy are that all of our customers get automatic upgrades that preserves their customizations and integrations. With our annual, 3-release upgrade cycle, you can literally come into the office on a Monday morning and have access to new features after a release goes live. Multi-tenancy also enables a new business model based on a pay-as-you-go or subscription model. With this model customers don’t have to pay large up-front capital costs for hardware and software. And you can scale up instantly when you need to add more users or applications. The cloud computing model makes it faster to get up and running and less expensive to run. Without the need to expensive hardware and software, you can point your browser to salesforce.com and start using applications immediately.
Salesforce serves small, medium, and large sized companies. The cloud is democratic for any size company. Small companies benefit with access to enterprise apps and infrastructure that they might not be able to afford - Large companies benefit with the innovation, rapid scalability, and rapid deployment of people and apps in the cloud
Our customers implement Salesforce quickly because they don’t the burden of setting up hardware and software Our customers see business results more quickly because of this
With Force.com, there’s no infrastructure to manage and no complicated software stack to install, patch, or tune. We take care of all of the infrastructure for you, with world-class security, scalability, and reliability. We have 3 global data centers, certified security, 99.9% reliability, and automatic upgrades that let you take continuous advantage of the latest and greatest technology. Bottom line: We take care of the Infrastructure, so you can focus on selling.
Because you don’t have to worry about servers, software stacks, or building a lot of these common application components yourself, you can customize and build apps much faster and less expensively on Force.com. Our customers have made 21 million customizations and built over 150K custom apps on our platform. You can also easily integrate the Sales Cloud into any other 3 rd party application you might be using or any external web service. Everything from Oracle and SAP backend systems to Amazon EC2 or Facebook. IDC recently conducted and in-depth, groundbreaking study that found customers were able to build apps about 5 times faster at about half the cost compared to traditional platforms like .NET. IDC interviewed many Force.com customers as the basis for this study and compared what they could do on Force.com vs. other platforms like .net. You can see the time and cost savings here from the IDC study. Without having to develop and maintain infrastructure and reinvent the wheel and build analytics, mobile, search and other enterprise components, Force.com offers a better way.
Dell, the household brand for computer hardware, is famous for its Dell direct model, where consumers go to their website for orders. But in the enterprise space, Dell has a global sales staff that reaches out to customers. This staff is huge, encompassing over 65,000 employees in over 20 countries. The sales process was also very complex, using 15 different systems across the globe. As a result, the sales effort wasn't as efficient or effective as management wanted. Customers were hearing inconsistent messaging, and experiencing uncoordinated service. Sales teams had no single point of information sharing and collaboration and were using inadequate account management tools. Even some basic terms were different from country to country. Life wasn't any easier for management: there was poor visibility into account relationships, slow and uncoordinated updates. When management did get updates, metrics were inconsistent from country to country making analysis and, well, management difficult. Given all of these issues, Dell wanted one, global CRM system, but couldn't spend years deploying and training its staff on it. So they turned to Salesforce: SalesforceCRM provided them the features they needed and the SaaS model made a fast implementation possible. Of course implementing one, unified system for a 65,000 person sales staff across 20 countries is not simple. Dell wanted to make sure that sales felt comfortable using the system, so they went "thin and wide:" They turned on limited functionality at first to ensure user adoption and success, knowing that, because of the SaaS model, they could easily turn on additional functions as their staff became ready to use expanded functionality. Dell and Salesforce implemented Dell's first ever, unified, global system to over 15,000 users in 18 months. They just finished the global rollout in October, but so far the results are very positive, as Dell has experienced a 10% increase in sales productivity. Dell is going to continue to work with Salesforce in the coming year, with 40% of its CRM efforts dedicated to continuous improvement of their sales processes, and the other 60% going toward the global deployment of marketing. Indeed, it's an exciting time for Salesforce and Dell!
NBC Universal is great example of a Sales Cloud 2 customer. NBC uses Salesforce to manage it’s accounts and pipeline for ad sales on NBC. Core to its success is not just in building pipeline and cross-selling opportunities, and you can see the fantastic increases they have had here, but core to the success is how they use Content to help their reps sell more. Today, NBC generates significant advertising revenue from product placements in its shows. For example, when you see Dwight on The Office playing a video game, chances are that the vendor of the videogame paid for that placement. To sell more placements today, NBC uses Salesforce Content to manage video clips from shows so sales people can show prospects where their products would be displayed. It’s a world of difference from the traditional method of providing demographic data to prospects on who would see the ad. Now NBC can actually show a video of how an ad would be placed and link that video to the account in Salesforce. As a result, they’ve increased their pipeline by 400% and made their reps more successful.
Dr Pepper Snapple Group, one of the largest beverage companies in the Americas, wanted to replace the contact management software its sales team was using with a more robust CRM solution. The company, which manufactures, markets, and distributes more than 50 beverage brands, needed a better way to generate reports. Sales reps were spending a day each month entering data into Excel - it took an analyst a week to compile summaries for upper management each month. Dr Pepper Snapple Group deployed the Sales Cloud in just 4 months to 300 sales, marketing, and finance employees with high adoption rates. The entire Fountain Food Service Division, including upper management and business development uses The Sales Cloud to sell fountain soda to restaurants and bottles and cans to stores and distributors. The Sales Cloud helps Dr Pepper Snapple Group manage the sales process, and track and measure activities for over 10,000 accounts. Reports and dashboards provide comprehensive business views and track KPIs including sales calls and volume.
(2. Good Data Quality: Lenovo uses Salesforce Jigsaw to improve efficiency of marketing campaigns and sales efforts.) The U.S. operations of the largest PC manufacturer in China, formed by the acquisition of IBM ’ s PC business, wanted to enhance sales and marketing data quality. They needed to consolidate diverse data sources while preserving data integrity and to address concerns about contact aging and data quality. Signed up for a Jigsaw enterprise license because of its innovative, crowd-sourced approach to contact management. The flexibility of the solution and out-of-the-box integration with Salesforce CRM made Jigsaw particularly well suited for Lenovo ’ s U.S. business environment. Jigsaw helped with the overall segmentation process because each account is now linked to a set of targeted contacts, making it easier to locate the right decision maker Salesforce Jigsaw enabled Lenovo to reduced bounce rates for email campaigns and decrease return rates for direct mail campaigns. Helped the sales team reach more accounts and close more deals, and increased productivity because employees spend less time searching through multiple sources to find contacts
Leading provider of automotive-financing programs needed a better way to manage information on dealer customers. Existing systems were fragmented and didn’t scale. Theyincluded Outlook for contacts and e-mail, Microsoft Access for loan information, and an in-house platform for dealer-activity reporting, as well as paper-based meeting notes. Generating reports from the Microsoft Access database was slow and could take the IT team up to seven days to deliver. Considered Microsoft CRM but chose the Sales Cloud with Force.com for ease of deployment and affordability. Initial rollout took just three weeks; salesforce.com was eventually deployed to 145 employees. Mobile access let reps, who work exclusively from the road, easily access and update records via BlackBerry devices. Ribbit from the AppExchange automatically converted speech to text so voicemails could be automatically added to CRM records, read by a rep on the road and dictated. Integration with SQL databases let employees get the most up-to-date information in one place. Outlook integration maintained a record of customer information and keeps contacts up to date. Arrowpointe Maps from the AppExchange helped reps plan the most efficient itineraries. Reps get up to speed far more quickly. Before implementing salesforce.com, it could take as long as six weeks for reps to get a feel for their territories. Now they can get a great snapshot within a week. With 90 reps Santander estimated it saves 90 hours a day or approximately $1,080,000 per year by using Ribbit and other salesforce.com tools. Average follow-up time on a loan application decreased from roughly 24 hours to around 2 hours. This meant more loans for Santander and an overall increase in dealer satisfaction. Prevented millions of dollars in bad loans by allowing Santander to flag closing dealerships and review their active loan applications. Reduced the time to respond to a question from a dealer from 1 hour to roughly 15 minutes. In addition, the time to look up information on a specific loan application dropped from 1 hour to 30 seconds. Data accuracy improved to over 90 percent from around 50 percent.
As soon as Chatter was available to us, we deployed it. The adoption was fantastic. We’ve never deployed any new tool that had so many people using it in such a short time. Minutes after we turned Chatter on, I was getting emails that people were following me. There was a very rapid, viral-type adoption. Chatter is very much like Facebook, so everyone knew how to use it. We didn’t do any training. Contrast that with an SAP upgrade I did recently, which took many weeks of training users on the new version. From an IT perspective, having a new tool that requires no training is really great! Before trying Chatter, we tried Yammer, which is another collaboration tool. But it didn’t generate much interest because it was yet another tool that people had to go look at. The difference with Chatter is that people are logging into salesforce.com every day for one purpose or another. And Chatter is right there. We’ve already seen benefits from Chatter. On the services side, our product support agents are making extensive use of the tool. It really lets them collaborate in real time on service cases. The product support engineers are all following each other, so if they have a question, they can just post it on Chatter and get an answer from the community at large. In my case, I subscribe to any project where I’m the executive sponsor. Chatter lets me see if anything changes with the project. For example, if someone pushes out their due dates, I know, and if need be, I can adjust their perspective. We’ve been able to move deals forward by sharing information that would have been buried if not for Chatter. At the end of the quarter it’s very important for us to try and close maintenance renewal deals, so the manager of the inside sales team was watching them very closely in Chatter. She was able to see deals change and offer suggestions based on the activity. We ended up closing a record number of renewals, and I think Chatter helped by accelerating the pace of deal closures.
So to summarize there are 4 main areas of resource most of which are free so I really encourage you to go and check these things out after you leave today.
**Instructions Welcome to change the color scheme of table to company colors Welcome to change the three headings Try to keep the list at high level to reduce eye strain
This is option 2 for the Partner to present his/her credentials and value proposition to the customers