Successful social CRM needs a solid basis. Few companies have succeeded in creating the connection between social media activities of their consumers and the other consumer information. Bisnode Inetract's social value solutions shows the truly consumer centric approach to the social CRM.

2. Understanding
Social CRM reality

4. BISNODE INTERACT’S
SOCIAL CRM SOLUTION

5. SOCIAL MEDIA
& BRANDS IN EUROPE

6. 50% longer consumer lifetime
54% more spending
56% stronger brand connection

7. Social Media is the new
communication speedway

8. Social Networks

9. Social Networks
Blogs & microblogs

10. Social Networks
Blogs & microblogs
Social Bookmarking

11. Social Networks
Blogs & microblogs
Social Bookmarking
Media Sharing

12. Social Networks
Blogs & microblogs
Social Bookmarking
Media Sharing
Online Reviews

13. Social Networks
Blogs & microblogs
Social Bookmarking
Media Sharing
Online Reviews
User Generated Content

14. SOCIAL MEDIA GROWTH IN EUROPE
Europe 84% 10.7
Turkey 92% 4
Poland 90%
1.8
United kingdom 87%
9.7
Finland 86%
5
Norway 65%
The Netherlands 85% 11.3
Spain 84% 2.6
Sweden 83%
4.2
Italy 82%
2.5
Belgium 82%
11
France 80%
Germany 79% 16.6
Austria 74% 16.3

15. 60%

16. 28% 94%

17. 95% 11%

19. 900 million pages, groups, events...

20. 900 million pages, groups, events...
#80 connections per user

21. 900 million pages, groups, events...
#80 connections per user
#90 content creations per user/month

22. 900 million pages, groups, events...
#80 connections per user
#90 content creations per user/month
> 30 billion pieces of content
shared/month

23. 900 million pages, groups, events...
#80 connections per user
#90 content creations per user/month
> 30 billion pieces of content
shared/month
250 million external web engagements
/month

24. 900 million pages, groups, events...
#80 connections per user
#90 content creations per user/month
> 30 billion pieces of content
shared/month
250 million external web engagements
/month
#10.000 new websites integrations/day

25. 900 million pages, groups, events...
#80 connections per user
#90 content creations per user/month
> 30 billion pieces of content
shared/month
250 million external web engagements
/month
#10.000 new websites integrations/day
> 2.5 million websites integrated

27. 21 million
Facebook users
33%

28. 16 million
Facebook users
20%

29. 29 million
Facebook users
46%

31. 60% is based outside the US

32. 60% is based outside the US
40% via a mobile device

33. 60% is based outside the US
40% via a mobile device
Twitter usage in EMEA countries increased
with 64%

34. 60% is based outside the US
40% via a mobile device
Twitter usage in EMEA countries increased
with 64%
Spain : increased by 151%

35. 60% is based outside the US
40% via a mobile device
Twitter usage in EMEA countries increased
with 64%
Spain : increased by 151%
UK : EMEA’s biggest single Twitter market,
with nearly 5 million users

36. Once someone has 1.000 followers, the When someone has more than 1.750
average number of Tweets per day climbs followers, the number of Tweets per day
from three to six. even rises to 10.

37. 100%
85.3%
updates their
status once a day
or less

38. 100%
50.4%
hasn't updated in
the last seven
days

39. 100%
75%
of all activity,
users account
5%

40. 100%
97.4%
of all activity,
users account
30%

41. 100%
22%
url to website
or blog

42. 100%
44%
provides a
location

43. 100%
31%
give bio
information

44. +
Core Buyers Ambassadors
Financial
value
Misers Influencers
- +
Social
value

45. Creators
Conversationalists
Critics
Collectors
Joiners
Spectators
Inactives

47. So a person with a high brand and/or
category engagement, several profiles in
different social networks and a high
network size is the best brand
ambassador.

48. Analysis of available social information

49. All social media

50. Twitter

51. Brand mentions on Facebook

52. Brand mentions in forums

53. 25% users >1tweet

54. 25% users >1tweet
38% users with author name

55. 25% users >1tweet
38% users with author name
12% users with first and last name

56. 25% users >1tweet
38% users with author name
12% users with first and last name
40% users with full name
matched with DB

57. 40% more following versus non-
identified users

58. 40% more following versus non-
identified users
60% more followers versus non-
identified users

59. 40% more following versus non-
identified users
60% more followers versus non-
identified users
40% less meaningless chatter versus
non-identified users

60. Mass Connectors
MC 4% 80% MC
Mass Mavens
MM 11% 80% MM

61. URL’s included in
Creators the twitter profile
Conversationalists Twitter user
names identified
Critics
Collectors
Joiners
Spectators
Inactives

62. Website analysis

63. Food 3%
Home 7%
Website analysis
Fitness 18%
Beauty 44%
Family 28%

64. Website analysis

65. URL’s included in
Creators the twitter profile
Conversationalists Twitter user
names identified
Post review, Find it useful,
Critics Post tip, Comment on
articles, Forum
Coupon, Sample
Collectors requests, Games
Referrer from, Share
Joiners to Facebook
Read articles, read
Spectators blogs, read post
reviews, read tips
Very infrequent
Inactives visitor

66. Collecting social
media information
from campaigns

67. Collecting social
media information
from campaigns

69. Monitoring
identified
consumers

70. Monitoring
identified
consumers

71. Monitoring
identified
consumers

73. Connecting the dots

74. CAMPAIGNS
Facebook fan page engagement score
Likes and shares from email campaigns
Facebook network size
Facebook network reach (re-sharing content)
WEBSITE MONITORING
Review frequency Brand mentions
Votes Competitor mentions
Read and shared content Category mentions
Visit frequency Social media activity
Visit length Network size
Requested coupons Influence scores (eg Klout)
Facebook shares
Twitter shares

75. Brand involvement
Creators
Ambassadors :
Pamper and maintain Pamper and leverage
Conversationalists
Critics
Collectors Reach of network
Joiners
Ignore Spectators Nurture
Inactives

76. THANK YOU