7 Ways to Step Up Your Instagram Marketing Game
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This document discusses 7 ways to improve Instagram marketing. It recommends posting consistently at optimal times, using hashtags wisely with 11 or more per post, interacting with users by asking questions and replying to comments, hosting contests to engage users, working with influencers for promotion, understanding the target demographic of mostly millennials and Gen-Xers, and tracking growth with link tracking tools like Bitly. The overall goal is to build an effective Instagram marketing strategy when only 36% of marketers currently use Instagram compared to 93% on Facebook.
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7 Ways to Step Up Your Instagram Marketing Game
- 1. #instamarketing TITLE OF YOUR PRESO Make a copy of this file. Then Delete this line ;)7 Ways to Step Up Your Instagram Marketing Game #InstaMarketing
- 2. #instamarketing Instagram has 400 million monthly active users. Source: CNN
- 3. #instamarketing Now’s the best time to build an Instagram marketing strategy, because...
- 4. #instamarketing Only 36% of marketers are using Instagram right now vs. 93% of marketers on Facebook. Source: Selfstartr
- 5. #instamarketing But what and how does engagement work on Instagram?
- 6. #instamarketing 1. Post Consistently & Strategically
- 7. #instamarketing Most brands post twice a day. Source: Selfstarter
- 8. #instamarketing Best times to post? 2am and 5pm EST. Source: The Huffington Post
- 9. #instamarketing 2. Use Hashtags Wisely
- 10. #instamarketing Interactions are highest on posts with 11+ hashtags. Source: Trackmaven
- 11. #instamarketing Brands also create dedicated hashtags to promote new products.
- 13. #instamarketing Feature content from your community. This builds loyalty and trust.
- 14. #instamarketing Try asking questions in your caption and reply to comments if you can.
- 15. #instamarketing 4. Host Contests & Giveaways
- 16. #instamarketing Encourage your community to take photos of your product and tag friends.
- 17. #instamarketing Brands also create dedicated hashtags to promote new products.
- 18. #instamarketing 5. Work with Influencers
- 19. #instamarketing For every dollar spend on influencer marketing, you get $6 back. Source: TrackMaven
- 20. #instamarketing Track results by offering bitlinks to each influencer and setting goals before kicking off each campaign.
- 21. #instamarketing 6. Know Your Demographic Source: Salesforce
- 22. #instamarketing Instagram users are mostly Millennials and GenX-ers. Source: Salesforce
- 23. #instamarketing 7. Track Growth with Bitly
- 24. #instamarketing Mashable uses Bitly to track clicks from a link in their bio.
- 25. THANK YOU #instamarketing WANT TO LEARN MORE? Watch our webinar with our friends from AdRoll. We talk about Instagram Sponsored Ads, building great partner marketing campaigns and more! bitly.is/igmarketing2016
Editor's Notes
- To really take your Instagram community to the next level, start interacting with your fan base. You can ask for photo submissions and tag the follower in the photo that you feature. Here, Warby Parker and Original Grain are both featuring photos from followers that are both beautiful and on-brand. This helps establish ties within the community and also builds loyalty, too. Just LOOK how good these products are, right?
- Photo submissions are also great ways to start a contest or giveaway. Companies can encourage followers to take photos of products and use hashtags to enter a contest, then choose a winner to feature. Sometimes, brands will even encourage users to tag friends in the photos beforehand, which also expands the reach of the contest and gets people to interact with the company.
- Finally, and maybe most importantly, find influencers that can help build your following. These influencers don’t have to be Hollywood celebrities, they just have to be industry celebrites. For example, Food Republic, an online magazine, worked with a vegan chef for an Instagram takeover. The chef took over the account and posted different content that both her followers and Food Republic followers engaged with. Influencers of all sizes can help you create a more organic community, boost engagement, and build your Instagram following.