Mike Wong presents "Preparing Students for Jobs" during the Reynolds Center for Business Journalism's annual Business Journalism Week, Jan. 5, 2014. Wong is the director of Career Services at Arizona State University's Walter Cronkite School of Journalism and Mass Communication. The annual event features two concurrent seminars, Business Journalism Professors and Strictly Financials for journalists. For more information about business journalism training, please visit http://businessjournalism.org.

1. Preparing
students
for
jobs
&
working
with
local
media
Title Slide
Jan.
5,
2014
Business
Journalism
Professors
Seminar

2. Mike
Wong
• Director,
Cronkite
Career
Services
• Manage
600
internships
per
year
• Teach
career-­‐preparaLon
course
for
seniors
and
graduate
students
• 16
years
of
professional
experience
as
TV
news
manager
in
Phoenix
(NBC
and
PBS
affiliates)
• 12
years
of
experience
providing
media
training
for
internaLonal
journalists
from
Bosnia,
Bulgaria,
Romania,
Macedonia,
Montenegro,
Slovakia
and
Serbia.

3. Kathy
Tulumello
• Business
Center
director
for
The
Arizona
Republic
and
azcentral.com
•
Responsible
for
business
news
coverage
for
azcentral.com
and
The
Arizona
Republic

4. Building
for
Success
Key role for professors - help students acquire work
experience and publication in media outlets.
• Prepare the students
• Relationships with local
media

5. The
building
blocks
1. Relevant
Experience
&
Skills
2. Resume
3. ReputaLon
4. RelaLonships
(professional)
5. Reach
out
to
local
media

6. 1. Advise
students
to
Build
Experience
and
Skills
• Internships
• Immersion
programs
• Campus
Media

7. Where
Should
Students
Search?
J-Jobs

8. 2.
Advise
students
to
Build
Resume,
PorAolio
• Relevant experience
• Resume (Traditional and Online)
• Organizing a portfolio

9. 3.
Advise
Students
to
PracCce
Professionalism,
Build
ReputaCon
•
In
EMAIL
address
cuLepie@asu.edu
NewsDude@asu.edu
Sweetcaroline12@asu.edu
•
VM
greeLng
“Hey,
this
is
Stan,
The
Man.
I
can’t
get
to
your
call
at
the
moment
‘cuz
I’m
too
lazy
to
answer
the
phone.’
Leave
a
message.
Out.”

10. An
actual
E-­‐Mail:
Michael
....
I
am
sLlling
waiLng
for
my
travel
authorizaLon
form.
You
will
have
to
follow
up
on
this
and
get
it
to
me.
You
had
menLoned
that
today
you
would
hopefully
get
it
to
me.
You
need
to
follow
up
on
this
as
it
is
coming
up
in
about
a
week!!!!!!!!
Please
FOLLOW
UP
ASAP!!!!!
I
Can't
understand
why
the
business
office
is
waiLng
sooo
long!!!

11. An
actual
E-­‐Mail:
Hey
Mike,
I
am
sorry.
I
had
my
computer
ASU
open
and
I
was
talking
with
a
friend
about
this.
They
said
I
needed
to
be
more
asserLve.
I
had
no
idea
they
wrote
that
unLl
now.
On
Tue,
Jul
31,
2012
at
7:26
PM,
Michael
Wong
<
mike.wong@asu.edu>
wrote:
I
was
out
yesterday.
I
did
not
see
anyone
from
the
business
office
today.
They
know
about
it.
I
hope
to
get
it
to
you
tomorrow.
Also,
for
future
reference,
you
need
to
be
more
professional
in
your
business
communicaLon.
The
exclamaLon
points
are
unnecessary.
The
all
caps
are
unnecessary.
The
tone
of
your
EMAIL
is
not
very
good.
You
will
not
get
very
far
if
you
keep
communicaLng
this
way.

12. In
wriJen
communicaCon
to
employers,
faculty,
staff
• Avoid
ALL
CAPS
• Avoid
exclamaLon
points
and
Doubles
and
Triples-­‐
!!!
(see
how
bad
it
looks?)
• Write
“Thank
You”
Notes

13. Maintain
Professionalism
.
.
.
•
In
social
media

14. According
to
a
study
by
Reppler
(a
social
media
monitoring
service)
91%
of
recruiters
use
social
networking
sites
to
screen
prospecLve
employees

15. During
the
hiring
process,
which
social
networks
do
you
use
to
screen
prospects?
FB:
76%
Twiner:
53%
LinkedIn:
48%
Source:
Reppler

16. Have
you
ever
rejected
a
candidate
because
of
what
you
saw
about
them
on
a
social
networking
site?
Yes:
69%
No:
26%
Don’t
use
those
sites
to
screen
candidates:
5%
Source:
Reppler

17. 4.
Advise
Students
to
Build
Professional
RelaConships
• Use
professors
as
resources
and
recommenders
•
Network
at
internships
•
Get
involved
with
career-­‐related
clubs
•
Anend
professional
development,
seminars,
mixers
•
Reach
out
to
alumni
•
Find
mentors

18. 5.
Work
with
local
media
The
professor’s
relaLonship
with
local
media
and
employers
in
your
market
is
criLcal
for
your
students’
success.
TOP
PRIORITY:
get
published,
aired.
Professional
experience
builds
confidence
and
porrolios.

19. How?
Who?
•
Internet
sites,
newspapers,
radio,
TV,
in
your
local
market
•
NaLonal
media
•
WSJ,
USA
Today,
LATimes,
etc.,
Reuters,
Bloomberg,
CNBC
•
Trade
publicaLons
•
Corporate
media
/
investor
relaLons
.
.
.
Think
beyond
tradiConal
media

20. Two
examples
from
class:
Robin
Blom,
Ball
State
Univ.
Ball
State
Daily
News,
Muncie
Free
Press,
Muncie
Voice,
The
Muncie
Times,
The
Star
Press,
Hope
for
Women’s
Magazine
Neil
Foote,
Univ.
of
North
Texas
Denton
Record-­‐Chronicle,
Lemons
PublicaCons
(Denton
Business
Journal,
Krum
News)

21. Story
ideas
that
work
•
Careers,
jobs
•
•
Small
business
features
•
•
Send
students
out
to
visit
local
businesses
and
find
an
interesLng
angle.
Entrepreneurs
•
•
•
•
•
IdenLfy
topics
and
assign
to
students.
Use
local
resources
–
career
advisers,
HR
experts
Talk
to
Chambers
and
other
business
organizaLons
in
town
to
find
out
who
is
starLng
businesses.
Future
of
your
town
–
economics,
growth
Downtown
–
what’s
happening?
ResidenLal
development
Any
manufacturing
in
your
town?
What?

22. Beyond
tradiConal
media
•
WHAT?
Industries
in
your
markets
•
Retail
•
Pets
•
Manufacturing
•
EducaLon
•
Entertainment,
etc.
•
What
companies
are
in
your
market
and
what
industries
do
they
represent?
•
Look
for
trade
publicaLons,
corporate
media

23. Bring
the
editors
to
the
classroom
•
Face-­‐to-­‐face
with
the
students
•
Tell
about
their
companies
•
What
do
they
value
in
their
coverage?
•
What
skills
do
they
need
most?
•
Describe
the
“ideal
reporter
candidate?”
•
How
can
students
contribute
best
and
get
published?

24. Make
your
media
partners
happy
•
Know
the
editors’
needs
•
Find
niches
for
student
work
(Career
pages,
Spotlight
on
Local
Business)
•
Ask
for
assignments
–
press
releases
•
If
possible,
pair
students
&
reporters
on
local
business
coverage

25. Make
it
‘easy’
for
the
editor
This
is
another
key
to
success
…
Student
work
should
be
“ready
to
publish”
•
Spend
class
Lme
reviewing
student
work
•
Get
students
involved
•
Re-­‐work,
edit
Yes,
it
takes
*me
–
but
it’s
the
surest
way
to
help
students
get
those
clips,
por;olio
they
need.

26. Takeaway
Do’s
•
Do
challenge
/
require
students
to
be
published.
•
Do
encourage
students
to
seek
their
own
outlets
for
their
work.
•
Do
ask
editors
for
assignments.
Meet
with
them
before
class
begins
to
idenLfy
needs,
pain
points.
•
Do
engage
the
class
in
reviewing
each
others’
work.
CriLque,
revise.
•
Do
reach
out
to
corporate
communicators.

27. Takeaway
Don’ts
•
Don’t
overlook
non-­‐tradiLonal
outlets.
•
Don’t
miss
opportuniLes
with
companies,
organizaLons
and
trade
publicaLons.
•
Don’t
underesLmate
the
Lme
it
takes
to
work
with
students
on
ediLng,
revisions.
•
Don’t
forget
–
it’s
all
about
clips
and
porrolios
that
lead
to
internships
and
job.

28. And
don’t
forget
~
•
Make
it
easy
on
the
editors,
and
they
will
be
your
friends
for
many
semesters.