Mark Tatge on 'Injecting Multimedia into Your Business Journalism Class' at Reynolds Business Journalism Week, Feb. 4-7, 2011, Business Journalism Professors Seminar.
Reynolds Center for Business Journalism, BusinessJournalism.org, Arizona State University's Walter Cronkite School of Journalism.
5. Perception
Attention
Selection
Organization
Integration
Source: Sweller J. , Evolution of human cognitive architecture, “The
Psychology of Learning and Motivation.,” 2003
Photo Courtesy of Wikipedia
6. Using multiple channels can increase the
effectiveness of learning outcomes provided
the brain can process the information.
7. Working memory – limited, can
handle only small amounts of information
before it has to be integrated into long
term memory or lost.
Long term memory – stores
accumulated knowledge. This is where
learned information is stored.
8. Mayer, R.E. (2005) The Cambridge Handbook of Multimedia Learning, Cambridge University Press.
9. Text – Difficult, more effort.
Video, images – Easy, less effort.
11. Millennials – born after 1982:
Optimists
Team players
Trusting, accepting of authority
Rule followers
Love structure
Forward looking
12. Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
13. 94% have cell phones.
88% use phone to text.
“Always on” – 8 in 10 sleep with their
phone next to their pillow.
56% generate own entertainment.
58% create personal content online.
75% use social networking sites.
64% text while driving a car.
Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
14.
15. Movies.
Video clips.
Blogs.
Discussion boards.
Online tutorials / homework.
Games / in class presentations.
19. Lecture for 15-20 minutes.
Follow up with a video.
Videos change the pace.
Offer depth, greater detail.
Offer new insights into the topic.
Prompt discussion.
26. Many different search engines:
www.youtube.com
www.vodpod.com
http://www.videosurf.com/
http://www.truveo.com/
http://www.metacafe.com/
http://video.filestube.com/
http://www.dogpile.com/
27.
28. Students given $100,000 to invest.
Asked to buy five stocks.
Track stocks on Yahoo.com
One of the stocks – final project.
Track the stock over the quarter.
Give oral presentations to class.
Receive points for performance of their
portfolio.
29.
30.
31.
32.
Basic accounting
taught by examining
how to run a
lemonade stand
33.
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36.
37. Allows you
to download
and save
videos from
the Web.