This document provides tools and resources for teaching small business journalism, including: 1) National Small Business Week and Small Business Saturday events for story ideas. 2) Emerging social media platforms like Fotobabble, Storify, and infographics for compiling and sharing stories. 3) Online databases and websites from the U.S. Census Bureau, SBA, chambers of commerce, and news sources for small business data and stories. 4) YouTube videos from companies and news sources featuring small business success stories and issues. 5) Contact information for journalism fellowship facilitators.

1. Tools
and
Resources
to
Teach
Small
Business
Business
Journalism
Professors
Fellowship,
Jan.
2-­‐5,
2014
ì

2. National
Small
Business
Week
h"p://www.sba.gov/nsbw/nsbw
For
spring
semester:
Small
Business
Week
For
fall
semester:
Small
Business
Saturday

3. Storytelling
Ideas:
Emerging
Social
Media
ì Fotobabble
(fotobabble.com):
To
focus
Fghtly
on
a
story,
one
that
can
be
told
in
60
seconds
or
less,
use
Fotobabble.
ì An
audio
clip
with
a
quality
photo,
a
different
way
of
podcasFng
–
it
becomes
a
talking
photo.
ì Upload
a
photo
and
record
directly
through
a
computer’s
microphone.
ì Add
life
to
photos
and
can
be
shared
via
email,
Facebook
or
TwiPer
or
embedded
into
a
blog
or
website.

4. Fotobabble

5. Storytelling
Ideas:
Emerging
Social
Media
ì Storify
(storify.com):
the
best
of
online
–
tweets,
photos,
links
and
posts
–
can
be
compiled
about
a
parFcular
subject
and
curated
into
a
digest,
or
a
social
story.
ì Search
social
media
networks,
Web
to
find
the
latest
about
a
topic.
The
selected
social
elements
can
be
dragged
and
dropped
into
the
Storify
story,
and
then
the
student
can
connect
the
social
elements
with
copy.
ì With
an
embed
code,
take
the
Storify
story
and
post
it
on
the
Web.
In
addiFon,
social
media
users
can
like
and
comment
on
Storify
stories,
fostering
interacFon.
ì Examples:
Sidebar
as
a
profile
story
on
a
small
business;
issues
facing
small
business.

6. Storify

7. Storytelling
Ideas:
Emerging
Social
Media
ì Infographics:
Beneficial
in
highlighFng
key
concepts
or
explain
complex
ideas
or
relaFonships.
These
also
are
known
as
data
visualizaFons.
ì Not
just
for
staFsFcal
presentaFons;
they
also
provide
a
storytelling
dimension
because
of
the
visual
communicaFon
aspect.
ì CreaFng
infographics
may
appear
daunFng.
This
is
where
simple
Web-­‐based
tools
such
as
Piktochart.com,
Infogr.am
or
Easel.ly
can
help.
For
example,
an
infographic
on
downtown
eateries.

8. Piktochart

9. Piktochart

10. Online
Tools
ì U.S.
Census
Bureau
(Business
–
Small
Business):
hPp://www.census.gov/econ/smallbus.html
ì NaFonal
Main
Street
Center
Inc.:
hPp://www.preservaFonnaFon.org
ì Don’t
forget
your
local,
state
downtown
associaFons.
ì CNBC
(Video):
hPp://www.cnbc.com
(Search
“small
business”
and
videos
of
naFonal
issues
impacFng
result)
ì U.S.
Chamber
of
Commerce:
hPp://www.uschamber.com/
ì Don’t
forget
your
local
chamber
of
commerce
site.

11. Online
Tools
ì CNN
Money
Small
Business
Channel:
hPp://money.cnn.com/smallbusiness/
ì U.S.
Small
Business
AdministraFon:
www.sba.gov
ì SBA
Newsroom:
hPp://www.sba.gov/about-­‐sba/sba_newsroom
ì BusinessUSA
(targeted
for
small
business
who
do
business
with
the
government):
hPp://business.USA.gov

12. YouTube
Videos
ì Alibaba.com
(small
business
e-­‐commerce
that
plans
2014
IPO)
has
a
number
of
“Small
Business
Success”
videos
on
YouTube.
ì iCracked.com:
hPp://www.youtube.com/watch?v=55tzNJorN48
ì WSJ
Opinion
Journal
(tax
on
health
insurance):
hPp://www.youtube.com/watch?v=wjC2FxLYvXk

13. Facilitators
ì Melony
Shemberger,
mshemberger@murraystate.edu
ì Eric
M.
Wilson,
eric.wilson@wichita.edu
ì Nerissa
Young,
youngn2@ohio.edu