The document discusses trends in connected devices and media consumption across different screens. It provides statistics showing that most mobile data usage occurs at home or work, not when mobile. It also notes rapid growth in streaming video to mobile devices and across screens. The document discusses growing needs for in-home storage and cloud storage. It envisions new cross-screen experiences and immersive communication apps that could virtually transport users.
4. Home and Work
• Olivier Baujard, Chief Technology Officer at
Deutsche Telekom, spoke on the importance of
network convergence, and the challenges he has
already encountered with the roll-out of high-speed
broadband.
• Perhaps the most surprising statistic he gave was
that only 10% of mobile data usage happens when a
user is actually
on-the-go: the remainder is split equally (45% each)
between usage at home and at work.
5. TV has changed
MOBILE AND INTERNET
• + 20%
VIDEO time spent
watching mobile video yr
to yr
• + 35% time spent
watching online video yr
to yr
TIME SHIFTING
End- +13% yr to yr
users
MULTI TASKING
70% of tablet owners and 68% of
smartphone owners are using
their gadgets while watching TV
Source: Nielsen – Three Screen Report, 2011
6. The Tablet versus...everything else
14% 12% 13% 9%
25% 16% 16%
25% 21% 26% 22%
Tablet 50% 55% 56%
60% 56%
Tablet enhances 72% 64%
49%
64% 65% 56%
replaces
these devices
these devices
23% 30% 32%
22% 25% 24%
10% 11% 11% 18%
13%
1% .02% 3% 2% 3% 2% 3% 5% 2% 3%
Internet Smart Internet to GPS Gaming Portable Portable eBook NetBook Laptop PC Desktop PC
Connected TV Phone TV Player Console Gaming Media
Console Player
Don’t use Use device Same device
Use device more
device (post less (post usage (post
(post Tablet)
Tablet) Tablet) Tablet)
Source: The Nielsen Company
7. Need for in-home storage…
Consumer Network-Attached Storage
Market to Grow at a 36% CAGR from
2010-2015
Source: In-Stat September 2011
9. …and streaming….
Streaming to Game
consoles and
Netflix Subscribers (MNs)
Tablets
Growth/100%
Source: Motley Fool
70% of YouTube
access is from a
Mobile device
