This is the TrendsTalk slide deck presented for our mobile marketing and emerging channels class. This presentation outlines the importance of SMS and how it cannot be ignored in a world where emerging platforms and technologies are beginning to take over.

1. Don’t Forget
SMS
Blaze Gentile & Dillon Quinn

2. Your own SMS campaign
 PizzaPizza
 GAP
 Best Buy
 Costco
 You are a consultant agency. Put together a
mobile marketing plan that will increase your
companies sales. You may only use SMS
for your campaign.

3. Ways to use SMS

4. Broadcast
 Most common
 Extends beyond Smart Phones
 Dumb-Phone Twitter

5. Coupons
 Easy to implement
 Web URL
 Convenient / immediate

6. Alerts
 Opt-In
 Immediate
 Safety features

7. Voting / Polling / Surveys
 Two way communication / feedback
 Cost efficient
 Used effectively when paired with events

8. Pros of SMS
 Cost effective
 Immediate
 Personalized
 Two way communication

9. Cons of SMS
 Spam
 SMS at a standstill
 Cost people money
 One way communication

10. Future of SMS

11. Results