DogTime Media is an online community for animal lovers that provides resources and tools to help pets and their owners. It has over 500 sites and 460 blogs. By joining the DogTime blog network, bloggers can increase exposure for their blog through placements on DogTime sites and social media, access tools to help with content distribution and SEO, and gain revenue opportunities through ads and promotions. The case study of DogTipper.com shows how joining the network helped increase their traffic, Google page rank, and interactions with the pet community while also providing high-quality ads from pet industry advertisers.