Ismail Blogtalk 2008

Entrepreneurship & Social Media Salim Ismail Head of Brickhouse, Yahoo! Ex-

Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Overview ,[object Object],[object Object],[object Object],[object Object],Data on the internet Hidden Web Event-Driven Business Models Map of the internet Social Media Web 2.0

What is Web 2.0 ,[object Object],Fundamentally: user participation (UGC) + XML

Other Web 2.0 Descriptors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0: Consumer to Consumer

Web 2.0 – Was led by Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Since then… a few companies are betting on it

What makes this all tick? Syndication XML Low Latency Great UX

Overview ,[object Object],[object Object],[object Object],[object Object],Data on the internet Business Models

Web 2.0 = Internet 3.0™ We are increasingly watching … 80s Email 90s Web Browser 00s RSS Aggregator Messaging Request Response Publish Subscribe What’s your email address? Sending What’s your Website? Searching What’s your Feed/Blog? Watching Information Exchange Patterns Evolution of the Internet

Web 2.0 = Internet 3.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Internet 3.0 – The Nervous System ,[object Object],[object Object],[object Object],The key question is: “ Whenever…”

Now that we understand internet infrastructure... ,[object Object],[object Object],[object Object],[object Object],Data on the internet Business Models Definition: Rows & Columns e.g. Word vs. XML authoring

Example: Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Internet is largely ‘hidden’ data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The hidden Web is 400-500x larger than the visible one VISIBLE WEB HIDDEN WEB Source: Crawling the Hidden Web Sriram Raghavan, Hector Garcia-Molina

Types of Structured Content Web 1.0 Autotrader eBay Monster Craigslist Lexis Nexis Online Media Web 2.0 Wordpress TripAdvisor Dabble “ Fire Eagle” SkyDeck SafariU Zillow Tripit Zimbra .. .. ..

The old world (hidden web) ,[object Object],[object Object],craigslist

The new world ,[object Object],[object Object],Create/Publish/Discover Syndicate/Aggregate Read/Consume/Process

Aggregators Blogs RSS Readers RSS Feeds Closed Syndication or Branding Browsers Web Pages Search Engines Internet Information Flows Open Syndication or Branding Pings Create/Publish/Discover Syndicate/Aggregate Read/Consume/Process Web 2.0 Web 1.0 Walled Garden DBs

Blogs Aggregators RSS Feeds Browsers Web Pages Search Engines Internet Information Flows Pings Open Syndication or Branding craigslist Closed Syndication or Branding Create/Publish/Discover Syndicate/Aggregate Read/Consume/Process Web 2.0 Web 1.0 Walled Gardens

Recent Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gov’t Data Enterprise Data E-commerce Transactional data (reviews/ratings) (offers for sale) (events) Self-publishing (where am I) (what am I doing) SN Profiles Blogs (about me) HTML Create/Publish/Discover Syndicate/Aggregate Read/Consume/Process Web 2.0 Web 1.0 Aggregators Blogs RSS Readers RSS Feeds Closed Syndication or Branding Browsers Web Pages Search Engines Walled Garden DBs Open Syndication or Branding Pings Social Networks Mini Feeds Closed Syndication or Branding Social Networks (email)

Create/Publish/Discover Syndicate/Aggregate Read/Consume/Process Web 2.0 Web 1.0 Aggregators Blogs RSS Readers RSS Feeds Closed Syndication or Branding Browsers Web Pages Search Engines Internet Information Flows Open Syndication or Branding Pings Social Networks Mini Feeds Closed Syndication or Branding Social Networks (email) Walled Garden DBs craigslist

Types of Structured Content Gov’t Data Enterprise Data E-commerce Transactional data (reviews/ratings) (offers for sale) (events) Self-publishing (where am I) (what am I doing) SN Profiles Blogs (about me) HTML Create/Publish/Discover Syndicate/Aggregate Read/Consume/Process Web 2.0 Web 1.0 Aggregators Blogs RSS Readers RSS Feeds Closed Syndication or Branding Browsers Web Pages Search Engines Walled Garden DBs Open Syndication or Branding Pings Social Networks Mini Feeds Closed Syndication or Branding Social Networks (email) 80s Email 90s Web Browser 00s RSS Aggregator Messaging Request Response Publish Subscribe What’s your email address? Sending What’s your Website? Searching What’s your Feed/Blog? Watching Information Exchange Patterns Evolution of the Internet

Business Models – Internet 3.0 Publish (syndicate) Blogs Photos Video CGM Subscribe RSS readers Cell phones Web Clients Aggregate Search Engines Social Networks Vertical Search Tagging Aggregators

Types of Structured Content Gov’t Data Enterprise Data E-commerce Transactional data (reviews/ratings) (offers for sale) (events) Self-publishing (where am I) (what am I doing) SN Profiles Blogs (about me) HTML Create/Publish/Discover Syndicate/Aggregate Read/Consume/Process Web 2.0 Web 1.0 Aggregators Blogs RSS Readers RSS Feeds Closed Syndication or Branding Browsers Web Pages Search Engines Walled Garden DBs Open Syndication or Branding Pings Social Networks Mini Feeds Closed Syndication or Branding Social Networks (email)

Business Models Users/Advertising Subscriptions Data Mining

Internet Entrepreneurship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dynamics of starting a company today ,[object Object],[object Object],[object Object],[object Object]

Dynamics of Revenue Streams ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tensions to be navigated ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thoughts on Social Media ,[object Object],[object Object],[object Object]

Types of Structured Content Gov’t Data Enterprise Data E-commerce Transactional data (reviews/ratings) (offers for sale) (events) Self-publishing (where am I) (what am I doing) SN Profiles Blogs (about me) HTML Create/Publish/Discover Syndicate/Aggregate Read/Consume/Process Web 2.0 Web 1.0 Aggregators Blogs RSS Readers RSS Feeds Closed Syndication or Branding Browsers Web Pages Search Engines Open Syndication or Branding Pings Social Networks Mini Feeds Closed Syndication or Branding Social Networks (email) Walled Garden DBs

Key Drivers of Value Syndication XML Low Latency Great UX Gov’t Data Enterprise Data E-commerce Transactional data (reviews/ratings) (offers for sale) (events) Self-publishing (where am I) (what am I doing) SN Profiles Blogs (about me) HTML

Back to blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

There’s over a trillion XML documents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The hidden Web is 400-500x larger than the visible one VISIBLE WEB HIDDEN WEB Source: Crawling the Hidden Web Sriram Raghavan, Hector Garcia-Molina

Steps for building a business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Gov’t Data Enterprise Data E-commerce Transactional data (reviews/ratings) (offers for sale) (events) Self-publishing (where am I) (what am I doing) SN Profiles Blogs (about me) HTML Syndication XML Low Latency Great UX

And if it doesn’t work…. ,[object Object],[object Object],[object Object],[object Object]

Blogs Aggregators RSS Feeds Browsers Web Pages Search Engines Internet Information Flows Closed Syndication or Branding Pings Open Syndication or Branding craigslist Create/Publish/Discover Syndicate/Aggregate Read/Consume/Process Web 2.0 Web 1.0 Walled Gardens

Ismail Blogtalk 2008

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