http://bit.ly/UwCcOd Content marketing is the hot topic and focus for most marketers...and it should be. What is odd is how few have a content marketing startegy in place, and those that do are not including Google Plus. At the start of my presentation at SMAZ 6, I polled the room and found about 5% of the audience admitted to having a Google Plus account and only half of them are active with their account. This just shows that people are not paying attention to #gplus. This presentation and my supporting blog post (http://bit.ly/UwCcOd) should help influence where your marketing efforts will be most fruitful.

1. “Social Media Content”
What Every Business Should Be Doing
with Google Plus
http://gplus.to/matthewobrien
http://gplus.to/mintsocial
Matthew O’Brien |Mint Social |facebook.com/
mintsocial |@Mint_Social |@Blogster |Mintsocial.com

2. Matt O’Brien
CEO Mint Social
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

3. Matt O’Brien
CEO Mint Social
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

4. Matt O’Brien
CEO Mint Social
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

5. ?
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

6. Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

7. 54% of smartphone use is motivated by
communication, and 33% by entertainment
Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

8. Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

9. Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

10. Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

11. Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

12. Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

13. Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

14. Smartphone users least likely to see ads on Facebook
(3% to 13% chance of being seen ‘below the fold.’)
Sponsored Stories generating 13 x click-through rates.
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

15. Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

16. Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

17. Image Source: http://bit.ly/Szq7YY
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

18. Image source: http://bit.ly/Xi4eTK
& Google.com
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

19. • 400+ million users
• 1 of 4 people login once a month
• Google+ dominates in search results
Source: http://www.ebizmba.com/articles/social-networking-websites
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

20. Source: Hubspot.com
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

21. To Do List in Google+
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

22. Google+ business page Verification –
Add your badge on your website.
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

23. Add and verify all
your social media
profiles and blogs
on your Google+
profile page.
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

24. Claim your blogs and other websites that you are an
author on. Learn how to do this: http://bit.ly/RDZS4v
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

25. Claim your YouTube account that is connected to
your Google+ profile (also enables Hangouts).
Key point: If you have a YouTube account tied to
another gmail email, you can transfer this account to
another Google+ account.
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

26. Integrating Offline/Online
Marketing
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

27. Geosomo
[gee-oh-so-moe]
Geographically targeted mobile
social media marketing
• Integrates online & offline
marketing
• Improves customer experience by
offering enhanced content
• Offers Business Owners better
tracking/analytics of marketing.
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

28. Smartphone Use has Taken Off
31%
Smartphone Penetration
Base: % of population, 2009-2010 demographic trend
Source: Hubspot
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

29. Searches on Mobile
Devices
Search engine queries……… 9%
Non-search engine queries
(Facebook, Craigslist)………. 22%
Local business searchers
using social networks……… 9%
(% using Facebook…………… 93%)
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

30. Nearly All Consumers (97%) Now
Use Online Media to Shop
Locally
• Source: http://www.biakelsey.com/Company/Press-Releases/100310-Nearly-All-Consumers-Now-Use-Online-Media-to-Shop-Locally.asp
Steve Heideman | Mint Social | Geo-SoMo facebook.com/
mintsocial | {@Mint_Social} |

31. 49,884,000 Pre-designed, Pre-
indexed SEO optimized
websites.
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

32. 90% of customers are
using Google Maps to
find local businesses
BUT…
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

33. Less than 7% of
Businesses have
claimed their listing!
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

34. 60% of Google Maps
Searches are on
Mobile Devices
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

35. Google “7 Pack”
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

36. {Step 1} Create a Profile
Document
• Consistency across
local listings
• Syntax is Important
– i.e. Phone #: (xxx) xxx-xxxx or
xxx-xxx-xxxx
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

37. {Step 2} Create Profiles
• Local Listings(except Google
Places—more on that in a
minute)
• Photo
– Panoramio
– Picasa
– Flickr
• Video
– Youtube
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

38. Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

39. {Step 3} Post Geo-Tagged Content
• Photos
– keyword optimized—
example:mountain-biking-
sedona-az.jpg
– Split images up between photo
sharing sites
– Map to your corporate address
—exactly the same as your
office address
• Video
– Youtube geotagging
• Blog Posts
– Post Mapper –open graph api
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

40. {Step 4} Create or Claim
Google Place Page
• Same as other local
listings
• Grab a few geo-tagged
photos from each
photo site
• Grab at least 1 geo-
tagged video from
YouTube
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

41. {Step 5} Get Reviews
• Be Remarkable.
• Make it easy. Put direct
links on your website for
reviews OR Use a service
like Customer Lobby.
• Offer incentives to
customers that post a
review/check in
– Free Gift
– % off next purchase
– Other ideas?
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

42. Social and Mobile Users
…are influencers
Consumers who use social networks and smartphones
….write reviews
In the past 30 days
….40% have submitted between 2 and 5 Reviews
“Great Food at aa
“Great Food at
Great Price”
Great Price”
“Solid value”
“Solid value”
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

43. Top Responsibilities for Local
Respond to questions and complaints……………………..81%
Special offers, promotions and events……………………..78%
Company photos……………………………………………..66%
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

44. Visibility Multiplier Effect
Views
Content Blogs
Engine
Profiles Articles
PR Docs, PPT
Video Website
Photo Audio
(SEO and PPC)
Time
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

45. ?
Content
Problem
Offline Online
+
QR + Reviews + Testimonials =
Credibility & Rankings
(…local search domination)

46. Ever used one of these?
Microsoft Google
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

47. How Do QR Codes Work?
Sends to a web page, a location, a video, vCard and others.
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

48. QR Code Stats
52%
Have seen or heard of QR Codes.
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

49. QR Code Stats
28%
Have scanned a QR Code
with a smartphone.
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

50. QR Code Stats
6%
QR Code led to purchase of a
product or service.
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

51. Examples of QR Code Marketing
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

52. +
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

53. Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

54. Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

55. Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

56. Optimization Tips
Source: www.seomoz.org/blog/tips-to-use-google-for-seo
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

57. I Know a Company
Started a Blog
Writes Posts
Creates Profiles
Syndicates Content
Creates New Content
Syndicates from G+
…that gets results!
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

58. Case Study – APECH
• Arizona Partnership to End Childhood Hunger
• Having a social media presence; blog, social
media profiles and online videos
• APECH received a $20,000 grant from WalMart
Charities from an online search
• APECH is social media leader for gov’t agencies
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

59. Social Media in Action – ROI
Partnership Goals for Measuring Results and ROI
1. Increase social mentions and create inbound links to your
website.
2. Improve local keyword rankings for your top landing pages.
3. Increase traffic to your website.
4. Build an online community through social media marketing.
5. Create inquiries for your brand.
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com

60. Plan for Success
www.MintSocial.com

61. Matthew O’Brien
http://gplus.to/matthewobrien
http://gplus.to/mintsocial
480-818-MINT
mint@MintSocial.com
MintSocial.com
Matt O’Brien | Mint Social | facebook.com/
mintsocial |@Mint_Social |@Blogster | Mintsocial.com