Raising Your Profile Through Branding and Messaging in Social Media

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Presentation to Alliance for Community Media (http://www.allcommunitymedia.org) on July 29, 2011 - Workshop IV: Raising Your Profile Through Branding and Messaging Creating brand identity for your access channels and Community Media Center is critical to survival. Learn from the pros how to brand your station and raise awareness in your community about who you are and what you do and your value to the community. Presentation by Matthew O'Brien of Mint Social. The take-aways from this presentation: 1. Branding through content marketing (best channels for growing community) 2. Repurposing content in multi-media formats to increase engagement 3. How to bring social, local and mobile marketing together to dominate in Google Places 4. Tools and techniques that you should be using to increase traffic to your top landing pages.Matthew O’Brien Learn more at http://www.MintSocial.com

Business

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Online Publishing Hub Micro- Blogging Videos, Audio, Photo Social Networks RSS Aggregation Tools Visibility Multiplier Effect Articles, Docs PR Approved Monthly Content Partner Content Inbound Links and Traffic @Blogster @Mint_Social

Social Media – Online Marketing Dashboard @Blogster @Mint_Social

Visibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Audio Video Photo PR Articles Profiles Docs, PPT Blogs @Blogster @Mint_Social

Content Problem Qik.com & Flip + Geo-Tag + Syndication = Easy Peasy (…lemon squeezy) Qik Video Example ? @Blogster @Mint_Social

Mobile + Photo + Geo-Tag = Auto-Syndication + + ? Content Problem @Blogster @Mint_Social

Blogs + Status + Geo-Tagged Photo = Massive Social Mention + + + ? Content Problem @Blogster @Mint_Social

QR + Reviews + Testimonials = Credibility & Rankings (…local search domination) + Offline Online ? Content Problem @Blogster @Mint_Social

Content Problem Other People’s Content OPC ? @Blogster @Mint_Social

Geo-SoMo = Geo-Tag Your Content with Smartphone

Geo-tag Your Content @Blogster @Mint_Social

50% of searches go to Google Maps @Blogster @Mint_Social

45% of consumers search blind @Blogster @Mint_Social

… they search with general keyword terms Italian Restaurant @Blogster @Mint_Social

56% of social users and 60% of mobile users search for specific businesses (location) @Blogster @Mint_Social

Local Search Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],@Blogster @Mint_Social

Top Influencers for Buying Consumer Ratings and Reviews Social Networkers…………………………………….78% Mobile users…………………………………………...71% @Blogster @Mint_Social

I Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content Creates New Content … that gets results! @Blogster @Mint_Social

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Http://www.MintSocial.com - On October 15th, 2010, the presentation below was given to Maricopa Association of Governments and the many non-profits across Arizona that shared the morning with me to learn about how to leverage social media to help the poor, the hungry, the homeless and to reach people in crisis across Arizona. The first thing to note is that non-profit organizations have an advantage over other businesses when it comes to social media marketing. The reason is simple; non-profit organizations have a common mission for helping those in need. Therefore, their marketing message is genuine and does not need to be modified to fit what social media demands (selfless promotion vs. shameless self-promotion). For example, a business that takes their brochure content and promotes it through their social media channels will most certainly get a much low level of engagement with their audience and run the risk of being perceived as a self serving marketer. Contrary to this is the non-profit that typically has a mission of serving those in need and can utilize their 'off the shelf' marketing content because it has a more selfless message for helping others. Isn't this what social media marketing is all about by having a third party promoting a message to benefit another?

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Raising Your Profile Through Branding and Messaging in Social Media

5. Your Website Is one of Millions

6. Social Media = Publishing Rights Is Your Content… Where 3 out of 4 people are online? @Blogster @Mint_Social

7. Web Search Trends “ Where we spend our time online” @Blogster @Mint_Social

8. The visibility Multiplier Effect Published Weekly (50+ sites) 50X – 1000X more traffic to your website 1 Piece of Media

10.

11. Visibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Visibility Multiplier Effect Audio Video Photo PR Articles Profiles Docs, PPT Blogs @Blogster @Mint_Social

12. Online Publishing Hub Micro- Blogging Videos, Audio, Photo Social Networks RSS Aggregation Tools Visibility Multiplier Effect Articles, Docs PR Approved Monthly Content Partner Content Inbound Links and Traffic @Blogster @Mint_Social

13. Social Media – Online Marketing Dashboard @Blogster @Mint_Social

14. Visibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Audio Video Photo PR Articles Profiles Docs, PPT Blogs @Blogster @Mint_Social

15. Content Problem Qik.com & Flip + Geo-Tag + Syndication = Easy Peasy (…lemon squeezy) Qik Video Example ? @Blogster @Mint_Social

16. Mobile + Photo + Geo-Tag = Auto-Syndication + + ? Content Problem @Blogster @Mint_Social

17. Blogs + Status + Geo-Tagged Photo = Massive Social Mention + + + ? Content Problem @Blogster @Mint_Social

18. QR + Reviews + Testimonials = Credibility & Rankings (…local search domination) + Offline Online ? Content Problem @Blogster @Mint_Social

19. Microsoft Google @Blogster @Mint_Social

20. Content Problem Other People’s Content OPC ? @Blogster @Mint_Social

21. Geo-SoMo = Geo-Tag Your Content with Smartphone

22. Geo-tag Your Content @Blogster @Mint_Social

23. 50% of searches go to Google Maps @Blogster @Mint_Social

24. 45% of consumers search blind @Blogster @Mint_Social

25. … they search with general keyword terms Italian Restaurant @Blogster @Mint_Social

26. 56% of social users and 60% of mobile users search for specific businesses (location) @Blogster @Mint_Social

27.

28. Top Influencers for Buying Consumer Ratings and Reviews Social Networkers…………………………………….78% Mobile users…………………………………………...71% @Blogster @Mint_Social

29. I Know a Company Started a Blog Writes Posts Creates Profiles Syndicates Content Creates New Content … that gets results! @Blogster @Mint_Social

30.

31. Plan for Success Questions? @Blogster @Mint_Social

32.

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