IndiaSocial Summit 2012 evoked a fair amount of buzz and conversations online generating over 6000 messages between Jan-April 2012 (of which over 3800 were shared between 2-4 April 2012 – the event duration). Here is a part of the report we prepared for our internal assessment.

1. Helping create
brands for the
future
Topic: IndiaSocial Summit 2012 Twitter Impact report
Duration:1 January – 9 April, 2012
April 14, 2012 | All content copyright

2. Source – Radian6
Methodology
 Keywords tracked
• #IndiaSocial12
• #IndiaSocial
• “IndiaSocial Summit” OR “IndiaSocial Summit 2012” OR “India
Social Summit” OR “India Social Summit 2012”
• IndiaSocialSummit OR Indiasocialsummit 2012 OR
indiasocialsummit2012
• “India Social”
 Tweets referring to the summit and its pre-event and post-event
activities were considered as relevant
 Report is divided in two parts:
• Pre-event: (1January – 31 March, 2012)
• Post-event: (1 April – 9 April, 2012)
2

3. Source – Radian6
Methodology
 Total Influence Score
• Calculated basis the number of tweets (original or retweet) and
no. of followers by a user
Note: Influence is
calculated basis the data  Influence score by activity
captured for reported
duration • Calculated basis the no of original tweets and retweets by a user
 Influence score by Reach
Pre-event: (1January – 31
March, 2012) • Calculated basis the no. of followers a user have
Post-event: (1 April – 9
April, 2012)
3

4. Source – Radian6
Key highlights
 Total volume of tweets were 5910 between 1 January – 9 April, 2012:
• Pre-event volume: 1795
• Post-event (including during) volume: 4115
Pre-event: (1January –
31 March, 2012)  936 Unique users participated between 1 January – 9 April, 2012:
Post-event: (1 April – 9
• Pre-event: 294
April, 2012)
• During/ Post-event: 768
Note: Number of unique  Total Reach between 1 January – 9 April, 2012 was 2.5 Million:
users during report
duration may not match • Pre-event: 981,711
with the sum of unique
users for pre-event and • During/ Post-event: 1.2 Million
post-event
 Total Impressions between 1 January – 9 April, 2012 was 10.5 Million:
• Pre-event: 3.3 Million
• During/ Post-event: 7.3 Million
4

5. Source – Radian6
Key highlights
 Indiasocial was one of the trending topics on Twitter on 3 April 2012.
#indiasocial12 and #indiasocial were the top 10 list of trending topics
 Users commented positive about the quality of speaker line-up and
Pre-event: (1January –
the subjects for various talks
31 March, 2012)
 A blog post on LightHouse Insights was the most shared link, followed
Post-event: (1 April – 9
April, 2012) by presentation on ‘Social Recruiting’ shared by Gautam Ghosh
 Nikhil Kumar Varam (@InkV) was one of the most retweeted authors,
Note: Number of unique
users during report who also had one of the larger share of impact post-event
duration may not match
with the sum of unique  Rohini Naiyyar (@Kritzlen) was the most retweeted author. She also
users for pre-event and
post-event shared the maximum number of tweets post-event
 Comments shared by Amit Agrawal (@Labnol) during the Masterclass
session by Facebook’s Pawan Varma and Namita Mehra were most
shared tweets
5

6. Source – Radian6
Volume breakup
By engagement
Report duration
(1January – 9 April, 2012)
Pre-event: (1January –
31 March, 2012) 2798, 47%
2491, 42%
Post-event: (1 April – 9
April, 2012)
Original
621, 11%
Reply
Retweet
Pre-event 658 239 898
Post-event 1833 382 1900
0 500 1000 1500 2000 2500 3000 3500 4000 4500
6

7. Source – Radian6
Volume breakup
By keyword type
Report duration
(1January – 9 April, 2012)
56, 1%
175, 3%
Pre-event: (1January – 31
March, 2012) 535, 9%
Post-event: (1 April – 9 April,
2012)
#Mention
#Mention: Where ‘#IndiaSocial’
or ‘#IndiaSocial12’ was Keyword Mention
mentioned 5144, 87%
Self
Keyword mention: Where
keywords like ‘IndiaSocial
@mention
Summit’, ‘India Social’,
IndiaSocial, etc. Were Pre-event 1240 411
mentioned
143 1
Self: Tweets shared by 124 32 55
@Indiasocial
Post-event 3904
@Mention: Users mentioning
@Indiasocial in form of Reply,
retweet or @mention in the 0 500 1000 1500 2000 2500 3000 3500 4000 4500
tweet
7

8. Source – Radian6
Reach and
Impressions
Report duration
(1January – 9 April, 2012)
1,20,00,000
1,05,06,874
1,00,00,000
Pre-event: (1January – 31
March, 2012) 80,00,000
Post-event: (1 April – 9 April, 60,00,000
2012) 40,00,000
25,34,118
20,00,000
0
Reach Impressions
Reach
Pre-event 981711 32,53,984 Impressions
Post-event 19,58,756 72,52,890
0 20,00,000 40,00,000 60,00,000 80,00,000 1,00,00,000
8

9. Top authors
 Pre-event

10. Source – Radian6
Participation by
influential Impact (Pre-event)
authors
No. of times
No. of
authors No of
Row Labels Tweets Impressions
content was followers
shared
retweeted
Kiruba Shankar
7 1 55790 67,387
(@Kiruba)
Pre-event: (1January – Radian6
31 March, 2012) 1 1 47370 49,411
(@Radian6)
Medianama.com
Authors sorted by No. of 1 1 40763 42,831
(@medianama)
followers.
Amit Agarwal
7 2 23446 53,719
(@labnol)
Mahesh Murthy
6 1 16610 25,457
(@maheshmurthy)
Madhavan
Narayanan 2 4 16073 70,791
(@madversity)
Dina Mehta
3 1 12270 19270
(@dina)
Gaurav Mishra
6 2 9391 26,951
(@Gauravonomics)
Gautam Ghosh
19 22 8555 234,327
(@GautamGhosh)
Rajesh Lalwani
117 298 4348 1,581,894
(@rajeshlalwani)
10

11. Top authors
 Post-event

12. Source – Radian6
Top 10 Authors
By impact (Post event)
No. of times
No. of Tweets
Row Labels authors content No of followers Impressions
shared
was retweeted
Barkha Dutt
10 1 532,391 544,913
(@BDUTT)
Pre-event: (1January – Nikhil Kumar
31 March, 2012) Varma 99 122 2,829 273,870
(@inkv)
Authors sorted by No. of Rajesh Lalwani
37 113 4,461 283,678
followers. (@rajeshlalwani)
Madhavan
Narayanan 60 24 16,351 153,986
(@madversity)
Live Mint
58 28 15,417 117,257
(@livemint)
Kiruba Shankar
10 7 55,877 185,532
(@kiruba)
Gautam Ghosh
49 48 8,644 472,319
(@gautamghosh)
Amit Agarwal
52 3 23,574 120,976
(@labnol)
Surekha Pillai
49 32 12,774 489,705
(@surekhapillai)
Ramesh Srivats
21 1 35,741 62,205
(@rameshsrivats)
12

13. Source – Radian6
Top 10 Authors
Most retweeted (Post event)
No or time content
Name by author got No. of followers No. of messages
retweeted
Roohani Nayyar
100 207 168
(@kritzeln)
Pre-event: (1January – Nikhil Kumar Varma
31 March, 2012) 99 2829 122
(@inkv)
Geetiga Rustagi
Post-event: (1 April – 9 80 995 65
(@geetinga)
April, 2012) Shilpika Das
65 1481 50
(@shilpikadas)
Madhavan Narayanan
60 16351 24
(@madversity)
Amita Malhotra
58 1050 94
(@amritochates)
Live Mint
58 15417 28
(@livemint)
Amit Agrawal
52 23574 3
(@labnol)
Gautam Ghosh
49 8644 48
(@gautamghosh)
Surekha Pillai
49 12774 32
(@surekhapillai)
13

14. Source – Radian6
Top 10
influencers By number of tweets (Post event)
Roohani Nayyar
75 19 74
(@kritzeln)
Mrs. Malkaani
51 121
(@GyaaniNani)
Pre-event: (1January – Nikhil Kumar
31 March, 2012) 73 7 42
Varma (@inkv)
Rajesh Lalwani
38 22 53
Post-event: (1 April – 9 (@rajeshlalwani)
April, 2012) Amita Malhotra
58 5 31 Original
(@amritochates)
Ankit Mathur Reply
36 1 56
(@mathurankit8… Retweet
Alakh Sundaram
24 58
(@alakhsundara…
Amit Agrawal
32 17 30
(@labnol)
Geetiga Rustagi
60 3 2
(@geetiga)
Prashant Rao 9
53 1
(@prashy74)
0 50 100 150 200
14

15. Most shared
content
 Post-event

16. Most shared
content Top authors
No. of time
Original Author Content
shared
Facebook has 46m users in India and a significant
Amit Agrawal (@labnol) portion does log out everyday.. Thus logout ads are 28
coming here as well #indiasocial12
When you post something on a Facebook page,
Post-event: (1 April – 9 Amit Agrawal (@labnol) about 16% fans of that page will see that story in 22
April, 2012) their newsfeed #indiasocial12
Yay. We can all be free and uninhibited today. No
Ramesh Srivats
one is watching us on Twitter. All the social media 21
(@rameshsrivats)
experts are busy in #IndiaSocial12.
Journalists no longer live in echo chambers. They
Madhavan Narayanan
are being scrutinised by more intelligent people - 12
(@madversity)
@sachinkalbag at #indiasocial12
Gautam Ghosh The presentation I made at #indiasocial12 on Social
12
(@gautamghosh) Recruiting http://t.co/U6tD1h79 Feel free to RT :)
"I don't know what the future holds for the country
Madhavan Narayanan
three hours from now but we'll hear it from Arnab"- 10
(@madversity)
@suhelseth at #indiasocial12
The content creator should walk in content readers'
Anuvrat Bhansali
shoes before hitting the 'Publish' button. 9
(@AnuvratBhansali)
#IndiaSocial12
The future of reputation is all about listening... And
Live Mint (@livemint) then engaging, says Shivnath Thukral, Essar 9
#indiasocial12
Many apologies to @rajeshlalwani for not being able
Barkha Dutt (@BDUTT) to make it to #Indiasocial12 Shall await my chance 9
to be grilled by social media gurus
I am active on twitter and facebook not just
Nikhil Kumar Varma
because I am having fun, but also coz it counts as 9
(@inkv)
editorial R&D - @madversity #indiasocial12

17. Most shared
Sessions
No. of
Speaker/s Shared by Content time
shared
Santosh Desai Talks About Brands
Santosh Desai Prashant Naidu, Lighthouse Of The Future At #Indiasocial12
28
(@desaisantosh) Insights http://t.co/0rpOVPEe via
Post-event: (1 April – 9 @lhinsights
April, 2012) Gautam Ghosh Social recruiting by Gautam
Gautam Ghosh 22
(@gautamghosh) Ghosh http://t.co/Q29TyxWS
Sumit Mehra Talks About Social
Sumit Mehra Prashant Naidu,Lighthouse
Games At #Indiasocial12 21
(@sumitmehra04) Insights
http://t.co/5a02lKm9 #sm
Viral Oza Shares Social Media
Marketing Learnings At
Viral Oza Prashant Naidu,Lighthouse
#Indiasocial12 12
(@viral14) Insights
http://t.co/1fSMUpkv via
@LHInsights
Shivnath Thukral On The Future
Shivnath Thukral Prashant Naidu,Lighthouse Of Reputation At #Indiasocial12
12
(@shivithukral) Insights http://t.co/bT3A3AKX via
@LHInsights
Panel talk:
Measurement beyond Likes, Fans
Deepika Bhardwaj,
Panel talk & Comments 9
Exchange4Media
http://t.co/Gudq3RM8
#indiasocial12

18. 2,3,4 April, 2012
 IndiaSocial Summit 2012
 Volume flow
 Impressions flow

19. Share of volume
By sentiment
2, 0% 6, 0% 156, 4% 21, 1%
2,3 and 4 April, 2012
Positive
somewhat positive
Neutral
somewhat negative
Negative
3615, 95%
Participants liked the speaker line up and the subjects of their talks, which contributed in share of positive
share of volume. Quotes shared by users from various speaker talks contributed in neutral sentiment.

20. Volume of
unique authors
120
100 98
2,3 and 4 April, 2012 89
84
80
60 4/2/2012
4/3/2012
40 4/4/2012
20
0
5:00
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11:00
12:00
13:00
14:00
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22:00
23:00
Total 676 unique users shared messages on Twitter between 2 – 4 April, 2012 with an average of 292 each day.
On 4 April 2012, 98 unique users participated between 5:00 PM and 6:00 PM. Maximum participation was
observed on 4 April 2012, followed by 3 April and 2 April.

21. Thank you
Blogworks.in
21