Case study of BloomReach customer Ritz Interactive.

1. CASE STUDY | RITZ CAMERA 01
Profile Product
Ritz Interactive is a network of e-commerce websites. Led by its flagship BloomSearch
sites RitzCamera.com, WolfCamera.com, and BoatersWorld.com, Ritz
Interactive represents a diverse group of properties in different stages Impact
of growth. Each site, branded and marketed individually, is dedicated to Profitable growth from
bringing unique product offerings to the e-tailing shopper. increased site traffic
33%
Business Challenge
Natural search is important to Ritz Interactive – it represents
approximately 33% of visits to www.ritzcamera.com and 40% of visits
to www.boatersworld.com. However, the company was looking for
new ways to improve its online businesses. “It’s easy to be stagnant
or grow unprofitably,” remarks Mark Remington, Vice President and of site visits from
Chief Technology Officer at Ritz Interactive. “Our mantra has always
been profitable growth.”
natural search
Solution “BloomReach has been
BloomReach’s cloud marketing platform enhanced Ritz Interactive’s a spectacular program
existing strategies to reach more potential customers. “BloomSearch that has fulfilled all of our
filled in some of the last pieces of the puzzle for us, turning our expectations.”
merchandising into marketing,” Remington says. “Between making our
content more discoverable and thematic pages (special pages that — Mark Remington
address consumers’ unmet intentions by curating and presenting the Vice President
most relevant products and services from the site), BloomSearch offers and Chief Technology
capabilities that we couldn’t build ourselves.”
Officer, Ritz Interactive
Easy Integration for Fast Value
Ritz Interactive initiated its BloomSearch deployment in June 2011
on its flagship site, www.ritzcamera.com. “The integration went
quite smoothly,” Remington reports. “One of the reasons we like
BloomSearch is that the technology is non-invasive. It was easy to
plug it in and add value quickly, leveraging our existing merchandising
efforts without stepping on our existing search marketing strategies.”

2. CASE STUDY | RITZ CAMERA 02
In December 2011, the company added BloomSearch to
www.boatersworld.com. “With the boating season right around
the corner, we’re looking forward to seeing what BloomReach can
do for our marine business,” says James Chang, Marketing Manager
responsible for SEO at Ritz Interactive.
BloomReach Generates Profitable Growth
Since the June launch, Chang has been tracking BloomSearch’s “BloomSearch adapts
performance carefully to make sure that the solution is helping Ritz
Interactive to achieve profitable growth. “We are very pleased with
faster than our team can
our return on investment on BloomSearch,” he states. to the new intentions and
“We were doing well with natural search before BloomReach, so we
interests of customers.”
weren’t really sure what was going to happen,” Remington continues. — Mark Remington
“What we discovered was that even a business with mature best Vice President
practices in place can get a lot of additional value from BloomSearch
and Chief Technology
because it adapts faster than our team can to the new intentions and
interests of customers.”
Officer, Ritz Interactive
A Partnership Approach for Mutual Success
Ritz Interactive praises the BloomReach team for taking a partnership
approach to the relationship. According to Remington, “By making
suggestions that are out of the box, they are able to help us as well
as themselves.” For example, www.ritzcamera.com was one of the first
sites to deploy BloomSearch thematic pages. “We worked closely with
the technical team to tune thematic pages to our needs,” he notes.
“Not only did it require a minimal investment in time, we got a solid
payoff from the partnering approach.”
BloomReach Makes an Impact Where it Counts
Chang summarizes the role of BloomReach by saying, “Everything we
do at Ritz Interactive is ROI-driven. BloomReach continues to meet our
desired metrics, and it is one of the key initiatives that we have in our
portfolio to accomplish our goal of profitable growth.”
BloomReach created the world’s first Web Relevance Engine dedicated to exposing the best
content on the internet to the right consumers seeking it on search engines and social platforms.
BloomReach, Inc. 399 West El Camino Real, Suite 100, Mountain View, CA 94040