Presentation of Kevin Gibbons, Managing Director of BlueGlass UK, at the event "Digital Marketing 2013" in Zurich, Switzerland.

1. How to Earn Visibility & Links with Content
SES London

3. http://www.optimising.com.au/blog/googles-penguin-update-pushes-for-user-friendly-content

4. “Content marketing” Growth vs. Penguin updates:
Source: http://01100111011001010110010101101011.co.uk/2012/11/google-updates-and-search-behaviour-towards-content-marketing/

6. Google hates this kind of link building

7. Google has more signals on quality than ever

9. Your bounce rates (back to SERPs)

10. Referring traffic from links

11. Referring traffic from social shares

12. Your writers’ authority & influence

13. Your brand’s reputation

14. Correlation shows social has great data –
but don’t give up on links yet!
http://www.searchmetrics.com/en/white-paper/google-ranking-factors-uk-2012/

16. Re-educating clients on quality vs. quantity
is hard!
2011 Link Building Monthly Report: 2013 Link Building Report:

17. You need quality, method & patience to pay off

21. Be remarkable…
http://www.ted.com/talks/kid_president_i_think_we_all_need_a_pep_talk.html

23. Be insightful…

24. Be first…

25. Be creative…

26. Be creative…

27. Be useful…

28. Be useful…

29. Be unique…

30. Be unique…

31. Be agile…

32. Be quick…

33. Be prepared to adapt!

34. For best outreach results, you need an audience –
social media = likes/shares/retweets, but rarely links

36. 1) A client/boss who is focused on the end
result & prepared to learn along the way

37. 2) Your publish button is your biggest link
building weapon

38. Useful outreach metric: average links per post

39. 3) Send Google brand signals they can’t ignore
http://www.dummies-for-destruction.co.uk/random/wp-content/who_owns_what.jpg

40. (or just make your brand the market leading keyword!)

41. 4) Your outreach placements generate natural
links & co-citations themselves