Inbound & Email Marketing: So Happy Together

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Greg Cangialosi of Blue Sky Factory and Brian Halligan of Hubspot discuss the in's and out's of Inbound and Email Marketing and why they work so well together.

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Baltimore, Maryland Blue Sky Factory Driving Email Marketing Performance Inbound & Email Marketing: So Happy Together Brian Halligan - CEO, Hubspot Greg Cangialosi - CEO, Blue Sky Factory Tuesday, October 13,2009 1:00 PM

Inbound Marketing Stretch The Top Of Your Funnel

Outbound Marketing Is Hard 800-555-1234 Annoying Salesperson

Step 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting the Opt-In - Step 1 ,[object Object],[object Object],[object Object],TRUST is Established! Copyright 2009 Blue Sky Factory

Make it Easy to Convert ,[object Object],[object Object],[object Object],Copyright 2009 Blue Sky Factory

While They Are Converting... ,[object Object],[object Object],[object Object],[object Object],Copyright 2009 Blue Sky Factory

Welcome Email - Step 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2009 Blue Sky Factory

Working the Funnel - Step 3 1. Top of Mind = Mindshare! 2. Nurture, Nurture, Nurture. (Its not about the sale today) 3. Add value to your subscribers. 4. There are many different types of "conversions" treat them uniquely. Copyright 2009 Blue Sky Factory

The Follow Up Copyright 2009 Blue Sky Factory

The Gentle Reminder Copyright 2009 Blue Sky Factory

The Cross Sell Copyright 2009 Blue Sky Factory

The Newsletter Copyright 2009 Blue Sky Factory

Adding Value & Relationship Copyright 2009 Blue Sky Factory

Frequency (Test, Test, Test) ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2009 Blue Sky Factory

Data Collection Over Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2009 Blue Sky Factory

Key Considerations: - Supplement traditional marketing efforts with inbound marketing techniques (social media, blogs, SEO, etc) - Make your conversion (subscription process) SIMPLE. - Stay in front of your base with timely relevant emails that your subscribers asked for. - Track rigorously, and optimize through testing. Copyright 2009 Blue Sky Factory

Thank You! Q& A Greg Cangialosi Connect. 410.230.0061 x104 greg@blueskyfactory.com www.blueskyfactory.com www.thetrendjunkie.com @gregcangialosi @blueskyfactory Brian Halligan Connect. 1-800-482-0382 www.hubspot.com @bhalligan @hubspot Copyright 2009 Blue Sky Factory

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Inbound & Email Marketing: So Happy Together

1. Baltimore, Maryland Blue Sky Factory Driving Email Marketing Performance Inbound & Email Marketing: So Happy Together Brian Halligan - CEO, Hubspot Greg Cangialosi - CEO, Blue Sky Factory Tuesday, October 13,2009 1:00 PM

2. Inbound Marketing Stretch The Top Of Your Funnel

3. Outbound Marketing

4. Outbound Marketing Is Hard 800-555-1234 Annoying Salesperson

5. Get Found

6. Threats & Opportunities

7. Threats & Opportunities

9. Step 2

10. Step 3

11. Step 4

12. Learn More

13.

14.

15.

16.

18. Working the Funnel - Step 3 1. Top of Mind = Mindshare! 2. Nurture, Nurture, Nurture. (Its not about the sale today) 3. Add value to your subscribers. 4. There are many different types of "conversions" treat them uniquely. Copyright 2009 Blue Sky Factory

24.

25.

26. Key Considerations: - Supplement traditional marketing efforts with inbound marketing techniques (social media, blogs, SEO, etc) - Make your conversion (subscription process) SIMPLE. - Stay in front of your base with timely relevant emails that your subscribers asked for. - Track rigorously, and optimize through testing. Copyright 2009 Blue Sky Factory

27. Thank You! Q& A Greg Cangialosi Connect. 410.230.0061 x104 greg@blueskyfactory.com www.blueskyfactory.com www.thetrendjunkie.com @gregcangialosi @blueskyfactory Brian Halligan Connect. 1-800-482-0382 www.hubspot.com @bhalligan @hubspot Copyright 2009 Blue Sky Factory

Inbound & Email Marketing: So Happy Together

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Inbound & Email Marketing: So Happy Together