1. Welcome Video
http://youtu.be/TXD-Uqx6_Wk
Friday, October 11, 13

2. WEB/SOCIAL PROGRAM
PRESENTERS:
Aaron Scarlata & Jeff DeHaven
Friday, October 11, 13

3. FACEBOOK STATS
Friday, October 11, 13

4. FACEBOOK STATS
Most powerful social platform to date (1.15 billion users)
Friday, October 11, 13

5. FACEBOOK STATS
Most powerful social platform to date (1.15 billion users)
751 million monthly mobile active users
Friday, October 11, 13

6. FACEBOOK STATS
Most powerful social platform to date (1.15 billion users)
751 million monthly mobile active users
Has the most customization options & features
Friday, October 11, 13

7. FACEBOOK STATS
Most powerful social platform to date (1.15 billion users)
751 million monthly mobile active users
Has the most customization options & features
Has the largest demographic
Friday, October 11, 13

8. FACEBOOK STATS
Most powerful social platform to date (1.15 billion users)
751 million monthly mobile active users
Has the most customization options & features
Has the largest demographic
Sustained 9 years on top
Friday, October 11, 13

9. FACEBOOK STATS
Most powerful social platform to date (1.15 billion users)
751 million monthly mobile active users
Has the most customization options & features
Has the largest demographic
Sustained 9 years on top
Must used platform overall within Great Lakes Bay Region
Friday, October 11, 13

10. WHAT IS FACEBOOK?
Friday, October 11, 13

11. WHAT IS FACEBOOK?
Word of mouth (just online)
Friday, October 11, 13

12. WHAT IS FACEBOOK?
Word of mouth (just online)
90% of today’s buyers trust peer recommendations
Friday, October 11, 13

13. WHAT IS FACEBOOK?
Word of mouth (just online)
90% of today’s buyers trust peer recommendations
Constant communication tool 24/7
Friday, October 11, 13

14. WHAT IS FACEBOOK?
Word of mouth (just online)
90% of today’s buyers trust peer recommendations
Constant communication tool 24/7
Fundamental of how we share what matters most
Friday, October 11, 13

15. WHAT IS FACEBOOK?
Word of mouth (just online)
90% of today’s buyers trust peer recommendations
Constant communication tool 24/7
Fundamental of how we share what matters most
Real time new source
Friday, October 11, 13

16. WHAT IS FACEBOOK?
Word of mouth (just online)
90% of today’s buyers trust peer recommendations
Constant communication tool 24/7
Fundamental of how we share what matters most
Real time new source
Customer service tool
Friday, October 11, 13

17. HOW IT WORKS
Friday, October 11, 13

18. HOW IT WORKS
It’s all about friends interacting
Friday, October 11, 13

19. HOW IT WORKS
It’s all about friends interacting
Brands are able to engage like never before
Friday, October 11, 13

20. HOW IT WORKS
It’s all about friends interacting
Brands are able to engage like never before
Reach your exact audience
Friday, October 11, 13

21. HOW IT WORKS
It’s all about friends interacting
Brands are able to engage like never before
Reach your exact audience
Top of mind awareness
Friday, October 11, 13

22. HOW IT WORKS
It’s all about friends interacting
Brands are able to engage like never before
Reach your exact audience
Top of mind awareness
Conversation are happening
Friday, October 11, 13

23. HOW IT WORKS
It’s all about friends interacting
Brands are able to engage like never before
Reach your exact audience
Top of mind awareness
Conversation are happening
EdgeRank Algorithm
Friday, October 11, 13

24. TACO BELL
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25. TACO BELL
Friday, October 11, 13

26. EFFECTIVENESS
Friday, October 11, 13

27. EFFECTIVENESS
Against Facebook policy to use personal page for business
Friday, October 11, 13

28. EFFECTIVENESS
Against Facebook policy to use personal page for business
Rich content
Friday, October 11, 13

29. EFFECTIVENESS
Against Facebook policy to use personal page for business
Rich content
Visual post
Friday, October 11, 13

30. EFFECTIVENESS
Against Facebook policy to use personal page for business
Rich content
Visual post
Creating campaigns to reach goals
Friday, October 11, 13

31. EFFECTIVENESS
Against Facebook policy to use personal page for business
Rich content
Visual post
Creating campaigns to reach goals
Brand ambassadors
Friday, October 11, 13

32. EFFECTIVENESS
Against Facebook policy to use personal page for business
Rich content
Visual post
Creating campaigns to reach goals
Brand ambassadors
Passionate content creator
Friday, October 11, 13

33. EFFECTIVENESS
Against Facebook policy to use personal page for business
Rich content
Visual post
Creating campaigns to reach goals
Brand ambassadors
Passionate content creator
Friday, October 11, 13

34. Friday, October 11, 13

35. OREO CASE STUDY
http://youtu.be/ZDSc0V3AEnk
Friday, October 11, 13

36. BIGGEST MISTAKES
Friday, October 11, 13

37. BIGGEST MISTAKES
Not allowing fans to post on wall
Friday, October 11, 13

38. BIGGEST MISTAKES
Non-effective cover photo
Friday, October 11, 13

39. BIGGEST MISTAKES
Unrecognizable profile picture
Friday, October 11, 13

40. BIGGEST MISTAKES
Visual post not properly sized
Friday, October 11, 13

41. BIGGEST MISTAKES
Not monitoring your page
Friday, October 11, 13

42. BIGGEST MISTAKES
Posting irrelevant content
Friday, October 11, 13

43. BIGGEST MISTAKES
Trying to capitalize on
certain events
Friday, October 11, 13

44. TIPS & RESOURCES
mashable.com
socialmediaexaminer.com
allfacebook.com
facebook.com/facebook
blog.facebook.com
youtube.com/facebook
Friday, October 11, 13

45. SOCIAL POSSIBILITIES
Friday, October 11, 13

46. POSSIBILITIES
Friday, October 11, 13

47. POSSIBILITIES
Had wedding sponsored in
summer of 2012 using social
Friday, October 11, 13

48. POSSIBILITIES
Had wedding sponsored in
summer of 2012 using social
Build excitement
Friday, October 11, 13

49. POSSIBILITIES
Had wedding sponsored in
summer of 2012 using social
Build excitement
Created an unmatched value
Friday, October 11, 13

50. POSSIBILITIES
Had wedding sponsored in
summer of 2012 using social
Build excitement
Created an unmatched value
Saved over $15,000
Friday, October 11, 13

51. REAL LIFE EXAMPLE
Friday, October 11, 13

52. REAL LIFE EXAMPLE
Eastman Party Store
Friday, October 11, 13

53. REAL LIFE EXAMPLE
Eastman Party Store
662 shares
Friday, October 11, 13

54. REAL LIFE EXAMPLE
Eastman Party Store
662 shares
79 post “likes”
Friday, October 11, 13

55. REAL LIFE EXAMPLE
Eastman Party Store
662 shares
79 post “likes”
88 new fans
Friday, October 11, 13

56. REAL LIFE EXAMPLE
Eastman Party Store
662 shares
79 post “likes”
88 new fans
59,532 post impressions
Friday, October 11, 13

57. REAL LIFE EXAMPLE
Eastman Party Store
662 shares
79 post “likes”
88 new fans
59,532 post impressions
SOLD OUT bags!
Friday, October 11, 13

58. REAL TIME POSTING
Friday, October 11, 13

59. REAL TIME POSTING
Royal Baby
Friday, October 11, 13

60. REAL TIME POSTING
Royal Baby
Real time marketing
Friday, October 11, 13

61. REAL TIME POSTING
Royal Baby
Real time marketing
Staying on top of trends
Friday, October 11, 13

62. REAL TIME POSTING
Royal Baby
Real time marketing
Staying on top of trends
Great exposure
Friday, October 11, 13

63. REAL TIME POSTING
Royal Baby
Real time marketing
Staying on top of trends
Great exposure
Increased brand awareness
Friday, October 11, 13

64. EFFECTIVE CAMPAIGN
737 NEW fans
Highest attendance at annual fundraiser
Most revenue collected
Friday, October 11, 13

65. ONLINE MODEL
Friday, October 11, 13

66. WEBSITE W’S
Friday, October 11, 13

67. WEBSITE W’S
World
Friday, October 11, 13

68. WEBSITE W’S
World
Wide
Friday, October 11, 13

69. WEBSITE W’S
World
Wide
Web
Friday, October 11, 13

70. WEB RULES
Friday, October 11, 13

71. WEB RULES
FLASH is out
Friday, October 11, 13

72. WEB RULES
FLASH is out
Simplistic
Friday, October 11, 13

73. WEB RULES
FLASH is out
Simplistic
Visually impactful
Friday, October 11, 13

74. WEB RULES
FLASH is out
Simplistic
Visually impactful
Short right to the point text
Friday, October 11, 13

75. WEB RULES
FLASH is out
Simplistic
Visually impactful
Short right to the point text
Easy to navigate & find information
Friday, October 11, 13

76. WEB RULES
FLASH is out
Simplistic
Visually impactful
Short right to the point text
Easy to navigate & find information
Social integration
Friday, October 11, 13

77. WEB RULES
FLASH is out
Simplistic
Visually impactful
Short right to the point text
Easy to navigate & find information
Social integration
Site must be mobile friendly
Friday, October 11, 13

78. WEB STATS
Friday, October 11, 13

79. MOBILE
LIVE DEMO
Friday, October 11, 13

80. TEXT POLL
Friday, October 11, 13

81. TEXT POLL
Send a text to 22333
Friday, October 11, 13

82. TEXT POLL
Send a text to 22333
When was the last time you’ve
updated your website?
Friday, October 11, 13

83. TEXT POLL
Send a text to 22333
When was the last time you’ve
updated your website?
Last 30 days - 883621
Friday, October 11, 13

84. TEXT POLL
Send a text to 22333
When was the last time you’ve
updated your website?
Last 30 days - 883621
This year - 883622
Friday, October 11, 13

85. TEXT POLL
Send a text to 22333
When was the last time you’ve
updated your website?
Last 30 days - 883621
This year - 883622
No idea - 883623
Friday, October 11, 13

86. POLL RESULTS
22 participates
30 days: 8
Last year: 8
No idea: 6
Friday, October 11, 13

87. WEBSITE OPTIONS
Friday, October 11, 13

88. WEBSITE OPTIONS
Friday, October 11, 13

89. WEBSITE OPTIONS
Friday, October 11, 13

90. ECOMMERCE STORE
Friday, October 11, 13

91. ECOMMERCE STORE
Friday, October 11, 13

92. WEBSITE
LIVE
DEMO
Friday, October 11, 13

93. GETTING STARTED
Friday, October 11, 13

94. GETTING STARTED
Logo
Friday, October 11, 13

95. GETTING STARTED
Logo
Short company description
Friday, October 11, 13

96. GETTING STARTED
Logo
Short company description
Products/services
Friday, October 11, 13

97. GETTING STARTED
Logo
Short company description
Products/services
Photos
Friday, October 11, 13

98. GETTING STARTED
Logo
Short company description
Products/services
Photos
Contact information
Friday, October 11, 13

99. GETTING STARTED
Logo
Short company description
Products/services
Photos
Contact information
Added as an Facebook admin
Friday, October 11, 13

100. WEBSITE PROGRAM
Friday, October 11, 13

101. SOCIAL PROGRAM
Friday, October 11, 13

102. VISIT DIGITAL BOOTH
Friday, October 11, 13

103. VISIT DIGITAL BOOTH
Friday, October 11, 13

104. VISIT DIGITAL BOOTH
Get your exclusive foam thumb
Friday, October 11, 13

105. VISIT DIGITAL BOOTH
Get your exclusive foam thumb
Get your questions answered by the pros
Friday, October 11, 13

106. VISIT DIGITAL BOOTH
Get your exclusive foam thumb
Get your questions answered by the pros
FREE website & Facebook analysis
Friday, October 11, 13

107. VISIT DIGITAL BOOTH
Get your exclusive foam thumb
Get your questions answered by the pros
FREE website & Facebook analysis
Learn about the different pricing options
Friday, October 11, 13

108. VISIT DIGITAL BOOTH
Get your exclusive foam thumb
Get your questions answered by the pros
FREE website & Facebook analysis
Learn about the different pricing options
Sign up for the program TODAY!
Friday, October 11, 13

109. VISIT DIGITAL BOOTH
Get your exclusive foam thumb
Get your questions answered by the pros
FREE website & Facebook analysis
Learn about the different pricing options
Sign up for the program TODAY!
Enter to WIN free upgrade or redesign
Friday, October 11, 13

110. Q&A
Friday, October 11, 13

111. REACH US
jeff@mipond.com
888.619.3474 x209
aaron@mipond.com
888.619.3474 x210
bluethumbdigital.com
Friday, October 11, 13

112. INFOGRAPHIC
Friday, October 11, 13

113. Friday, October 11, 13