Five billion people worldwide, including 286 million Americans, never leave home without their mobile phone. A mobile phone is more than just a device for making calls - it serves as an alarm clock, camera, calendar, web browser, and more. By becoming mobile relevant and engaging audiences through their phones wherever and whenever they choose, brands can build awareness and mobilize their audiences through simple text messaging programs and mobile websites.

2. BILLION
five
people
WORLDWIDE,
people

3. including
286 MILLION
Americans,
286 MILLION

4. NEVER
leave home
WITHOUT IT!
leave home

5. A MOBILE PHONE

6. A MOBILE PHONE
“The mobile phone may be
the most prolific device on
the planet.”
Ben Wood, CCS Insight 2010

7. Think about it…Think about it…

8. ALARM
…it’s an
CLOCKCLOCK

9. a
CAMERACAMERA

10. CALENDAR
a
CALENDAR

11. WEB
BROWSER
aShop Dine Fun Services About
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BROWSER
FIND EVERYTHING YOU NEED!
…in our shopping district
Feature of the Month

12. and, of course…and, of course…

13. A TELEPHONE

14. so, what if…so, what if…

15. you could use…you could use…

16. THIS
DEVICEDEVICE

17. AUDIENCE
ENGAGE
to
your

18. however
wherever
whenever,
and
they choose!

19. now you can!now you can!

20. MOBILE
by becoming
MOBILE
RELEVANT

21. MOBILE
what is
MOBILE
RELEVANCE?

22. The likelihood that your brand will
be of interest or useful to someonebe of interest or useful to someone
engaging it from a mobile device.

23. MOBILE
how do I build
MOBILE
RELEVANCE?

24. Will the AVERAGE PERSON understand what
you are asking them to do with their phone?
Will the phone they have TODAY allow them to
EASILYdo it EASILY?
Will that person receive IMMEDIATE,
TANGIBLE VALUE from engaging via mobile?

25. if so…if so…

26. ‘AND’
mobile must be
not
‘AND’
‘INSTEAD’
not

27. you may say…you may say…

28. I ALREADY HAVE…

29. AVERAGE MONTHLY MESSAGES
178 10,080 1,2169,100

30. PERCENT WHO ENGAGE ON THEIR PHONE
72% 10% 34%23%

31. does MOBILE RELEVANCE
really matter that much?

32. speak
the
speak

39. so, if your mobile presence…so, if your mobile presence…

40. looks

41. but you wish…but you wish…

42. it looked
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FIND EVERYTHING YOU NEED!
…in our shopping district
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43. or if you haven’t connected…or if you haven’t connected…

44. through an
Integrated Text Messaging Program
THANKS FOR
JOINING! STAY
TUNED FOR MORE…
Incoming Text

45. it‘s time…

46. mobile
to
mobile

47. here’s how it works…here’s how it works…

48. utilize your current media…utilize your current media…

50. BUILDto
AWARENESS
brand
AWARENESS
brand

51. MOBILIZEand
your
AUDIENCE
your

52. by asking them to ‘opt-in’…by asking them to ‘opt-in’…

53. by sending a text message
from their phone.from their phone.

54. WestAve
it’s
EASYEASY

55. WestAve
and
FAMILIARFAMILIAR

56. everyone‘s doing it!everyone‘s doing it!

59. NOW
ENGAGED
you‘re
ENGAGED

60. from here…from here…

61. SEND
you can…
WESTAVE: ‘DEAL OF THE
WEEK’…25% OFF ANY ORDER
Incoming Text
WEEK’…25% OFF ANY ORDER
AT SATURN GRILL…OFFER CODE
25OFF
REPLY STOP TO END

62. OFFERIncoming Text
WESTAVE: ‘DEAL OF THE
WEEK’…10% OFF ALL KEVINWEEK’…10% OFF ALL KEVIN
MURPHY PRODUCTS…OFFER
CODE 10OFF
REPLY STOP TO END

63. GET
WESTAVE: WHAT’S DO YOU
WANT TO HEAR ABOUT MOST?
Incoming Text
GET
WANT TO HEAR ABOUT MOST?
1. DINING
2. SALONS
3. SHOPS
4. EVENTS

64. WESTAVE: CHECK OUT THE
NEWEST STORE ON WESTERN
Incoming Text
INFLUENCE
NEWEST STORE ON WESTERN
AVE…HEIRLOOM SHOE…4415 N.
WESTERN…CHECK OUT THEIR
WEBSITE HERE…http/bit.ly/33ke

65. DRIVE
mobile web
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WESTAVE: VISIT OUR
WEBSITE RIGHT ON YOUR
PHONE… CLICK HERE
HTTP:/BIT.LY/
Incoming Text
FIND EVERYTHING YOU NEED!
…in our shopping district
Feature of the Month

66. all from
11simple text message…

67. and
11simple mobile website.

68. if you can get an
internet connection…

69. our Content
Management Systems
allow you to…allow you to…

70. SMS / TEXT MESSAGING
MANAGE CONTACTS
SCHEDULE & SEND
MESSAGES
PROVIDE INTERACTIVE
WEB LINKS
SURVEY YOURSURVEY YOUR
CUSTOMERS
AND MORE…

71. UPDATE CONTENT
ADD / RESIZE IMAGES
BUILD CUSTOMIZED
TEMPLATES
COLLECT DONATIONS
MOBILE WEB
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COLLECT DONATIONS
AND MORE…
Mobile web hosting and monthly SaaS
provided by urmobile

72. we’ll provide turnkey…
PROGRAM DESIGN
PROCESS MANAGEMENT & CONSULTING
ROI MEASUREMENT

73. MOBILE
now you’re
MOBILE
RELEVANT

74. building mobile relevance
BlueWave Mobile
3209 S. Broadway Suite 231
Edmond, OK 73013
888.810.1098
www.BlueWaveMobile.com