SlideShare a Scribd company logo
1 of 34
Blogs Revisited: Truly Showing
                 the Student Experience
                               Brad J Ward, CEO
                                BlueFuego, Inc.




Wednesday, February 17, 2010                      1
Q: How many of you use student
         bloggers for recruitment?



Wednesday, February 17, 2010          2
The Blogging Trifecta
                               2004 / 2005 / 2007



Wednesday, February 17, 2010                           3
Potential

                               Augmented

                               Expected


                                 Basic




Wednesday, February 17, 2010                4
Potential

                               Augmented

                               Expected


                                 Basic




Wednesday, February 17, 2010                5
Most blogs are very, very stale.




Wednesday, February 17, 2010                   6
SiSoMo

Wednesday, February 17, 2010            7
How can you make your
                            Bloggers better?



Wednesday, February 17, 2010                     8
5 TIPS FOR BETTER
                                   BLOGGERS
    • Use          them for yielding efforts outside of their blog!




Wednesday, February 17, 2010                                          9
Wednesday, February 17, 2010   10
Wednesday, February 17, 2010   11
Wednesday, February 17, 2010   12
Wednesday, February 17, 2010   13
Wednesday, February 17, 2010   14
5 Tips for Better
                                   Bloggers
    • Use          them for yielding efforts outside of their blog!

    • Blogger Video            Chats with uStream.tv




Wednesday, February 17, 2010                                          15
Invitation to Event


                               Google Form for Data Collection


                       Link to Embedded Event (on your .edu site)


                                 Provide Callouts on the page


                                      Follow up metrics


Wednesday, February 17, 2010                                        16
5 TIPS FOR BETTER
                                     BLOGGERS

    • Use          them for yielding efforts outside of their blog!

    • Student                  Blogger Video Chats with uStream.tv

    • Promote, Promote, Promote!




Wednesday, February 17, 2010                                          17
Wednesday, February 17, 2010   18
Old media is the best way to promote new media.




Wednesday, February 17, 2010                          19
5 Tips for Better
                                      Bloggers
    • Use          them for yielding efforts outside of their blog!

    • Student                  Blogger Video Chats with uStream.tv

    • Promote, Promote, Promote!

    • Hire          outside of the Admissions Office




Wednesday, February 17, 2010                                          20
Wednesday, February 17, 2010   21
WEB



Wednesday, February 17, 2010         22
5 Tips for Better
                                       Bloggers
    • Use          them for yielding efforts outside of their blog!

    • Student                  Blogger Video Chats with uStream.tv

    • Promote, Promote, Promote!

    • Hire          outside of the Admissions Office

    • Integrate                 other tools and concepts into the blog experience.


Wednesday, February 17, 2010                                                         23
http://bit.ly/lifecasters

Wednesday, February 17, 2010                               24
Wednesday, February 17, 2010   25
Wednesday, February 17, 2010   26
“Sorry I haven’t blogged in awhile...”

                     “I’ve been a bad blogger lately...”

           “I’m supposed to talk to you about...”

           “There hasn’t been much going on...”


Wednesday, February 17, 2010                               27
NOTICE ANY TRENDS
                          HERE?

         EXTEND BLOGGERS PAST THEIR
                   BLOG.

                               USE MORE VISUALS.

         LET THEM SHARE THE CULTURE.
Wednesday, February 17, 2010                       28
BOOM! BONUS #6
    • Use          them for yielding efforts outside of their blog!

    • Student                  Blogger Video Chats with uStream.tv

    • Promote, Promote, Promote!

    • Hire          outside of the Admissions Office

    • Integrate                 other tools and concepts into the blog experience.

    • Fill      the valleys.


Wednesday, February 17, 2010                                                         29
http://bit.ly/bloggerresearch
Wednesday, February 17, 2010                        30
http://bit.ly/bloggerresearch
Wednesday, February 17, 2010                        31
http://bit.ly/bloggerresearch
Wednesday, February 17, 2010                        32
http://bit.ly/bloggerresearch
Wednesday, February 17, 2010                        33
Let’s Talk!

                               brad@bluefuego.com
                               http://bluefuego.com
                 @BRADJWARD ON TWITTER
                  HTTP://FACEBOOK.COM/
                       BLUEFUEGO

Wednesday, February 17, 2010                          34

More Related Content

Similar to ReDefining Blogs

Summer of Tech Careers Seminar 2010
Summer of Tech Careers Seminar 2010Summer of Tech Careers Seminar 2010
Summer of Tech Careers Seminar 2010summerofcode
 
Fundamentals of blogging for active rain university
Fundamentals of blogging for active rain universityFundamentals of blogging for active rain university
Fundamentals of blogging for active rain universityJeremy Blanton
 
Everyvoicemat2010
Everyvoicemat2010Everyvoicemat2010
Everyvoicemat2010podnosh
 
Useful Twitter Tips
Useful  Twitter  TipsUseful  Twitter  Tips
Useful Twitter TipsRick Hancock
 
Useful Twitter Tips
Useful  Twitter  TipsUseful  Twitter  Tips
Useful Twitter TipsRick Hancock
 
Facebook Marketing 101
Facebook Marketing 101Facebook Marketing 101
Facebook Marketing 101Miranda McCage
 
Summer of Tech Resume Bootcamp 2010
Summer of Tech Resume Bootcamp 2010  Summer of Tech Resume Bootcamp 2010
Summer of Tech Resume Bootcamp 2010 summerofcode
 
Ram social media seminar
Ram social media seminarRam social media seminar
Ram social media seminarJess Sloss
 
DFW WP Buddypress Presentation
DFW WP Buddypress PresentationDFW WP Buddypress Presentation
DFW WP Buddypress PresentationMichael Pratt
 
Blogging final
Blogging finalBlogging final
Blogging finalhey.milly
 
Slideshare web
Slideshare   webSlideshare   web
Slideshare webhey.milly
 
Design Expo: FarmBridge
Design Expo: FarmBridgeDesign Expo: FarmBridge
Design Expo: FarmBridgepixelpunchout
 
Social Media Tips for Small Business
Social Media Tips for Small BusinessSocial Media Tips for Small Business
Social Media Tips for Small BusinessKula Partners
 
CreateSouth- Fundamentals of Blogging
CreateSouth- Fundamentals of BloggingCreateSouth- Fundamentals of Blogging
CreateSouth- Fundamentals of BloggingJeremy Blanton
 
The Real ROI of Social Media
The Real ROI of Social MediaThe Real ROI of Social Media
The Real ROI of Social MediaJoseph Stabb, ABD
 
50+ tools to enhance your social media strategy
50+ tools to enhance your social media strategy50+ tools to enhance your social media strategy
50+ tools to enhance your social media strategyJeremy Blanton
 
Embedding 21st century new technologies in the primary/elementary classroom
Embedding 21st century new technologies in the primary/elementary classroomEmbedding 21st century new technologies in the primary/elementary classroom
Embedding 21st century new technologies in the primary/elementary classroomneilhopkin
 

Similar to ReDefining Blogs (20)

Summer of Tech Careers Seminar 2010
Summer of Tech Careers Seminar 2010Summer of Tech Careers Seminar 2010
Summer of Tech Careers Seminar 2010
 
Fundamentals of blogging for active rain university
Fundamentals of blogging for active rain universityFundamentals of blogging for active rain university
Fundamentals of blogging for active rain university
 
UFI Education FM - Taipei 2010 - Paul Woodward
UFI Education FM - Taipei 2010 - Paul WoodwardUFI Education FM - Taipei 2010 - Paul Woodward
UFI Education FM - Taipei 2010 - Paul Woodward
 
Everyvoicemat2010
Everyvoicemat2010Everyvoicemat2010
Everyvoicemat2010
 
The European Blogosphere
The European BlogosphereThe European Blogosphere
The European Blogosphere
 
Useful Twitter Tips
Useful  Twitter  TipsUseful  Twitter  Tips
Useful Twitter Tips
 
Useful Twitter Tips
Useful  Twitter  TipsUseful  Twitter  Tips
Useful Twitter Tips
 
Facebook Marketing 101
Facebook Marketing 101Facebook Marketing 101
Facebook Marketing 101
 
Summer of Tech Resume Bootcamp 2010
Summer of Tech Resume Bootcamp 2010  Summer of Tech Resume Bootcamp 2010
Summer of Tech Resume Bootcamp 2010
 
Ram social media seminar
Ram social media seminarRam social media seminar
Ram social media seminar
 
What Is Social Media?
What Is Social Media?What Is Social Media?
What Is Social Media?
 
DFW WP Buddypress Presentation
DFW WP Buddypress PresentationDFW WP Buddypress Presentation
DFW WP Buddypress Presentation
 
Blogging final
Blogging finalBlogging final
Blogging final
 
Slideshare web
Slideshare   webSlideshare   web
Slideshare web
 
Design Expo: FarmBridge
Design Expo: FarmBridgeDesign Expo: FarmBridge
Design Expo: FarmBridge
 
Social Media Tips for Small Business
Social Media Tips for Small BusinessSocial Media Tips for Small Business
Social Media Tips for Small Business
 
CreateSouth- Fundamentals of Blogging
CreateSouth- Fundamentals of BloggingCreateSouth- Fundamentals of Blogging
CreateSouth- Fundamentals of Blogging
 
The Real ROI of Social Media
The Real ROI of Social MediaThe Real ROI of Social Media
The Real ROI of Social Media
 
50+ tools to enhance your social media strategy
50+ tools to enhance your social media strategy50+ tools to enhance your social media strategy
50+ tools to enhance your social media strategy
 
Embedding 21st century new technologies in the primary/elementary classroom
Embedding 21st century new technologies in the primary/elementary classroomEmbedding 21st century new technologies in the primary/elementary classroom
Embedding 21st century new technologies in the primary/elementary classroom
 

More from BlueFuego, Inc.

State of Higher Ed Facebook Pages - 2011 Data and Results
State of Higher Ed Facebook Pages - 2011 Data and ResultsState of Higher Ed Facebook Pages - 2011 Data and Results
State of Higher Ed Facebook Pages - 2011 Data and ResultsBlueFuego, Inc.
 
Social Web Callouts in Higher Ed - 15 Months
Social Web Callouts in Higher Ed - 15 MonthsSocial Web Callouts in Higher Ed - 15 Months
Social Web Callouts in Higher Ed - 15 MonthsBlueFuego, Inc.
 
Social Web Callouts in Higher Ed
Social Web Callouts in Higher EdSocial Web Callouts in Higher Ed
Social Web Callouts in Higher EdBlueFuego, Inc.
 
Facebook "LIKE" jump in Higher Ed Pages
Facebook "LIKE" jump in Higher Ed PagesFacebook "LIKE" jump in Higher Ed Pages
Facebook "LIKE" jump in Higher Ed PagesBlueFuego, Inc.
 
How Facebook Changes affect Higher Ed
How Facebook Changes affect Higher EdHow Facebook Changes affect Higher Ed
How Facebook Changes affect Higher EdBlueFuego, Inc.
 
Facebook Fan Pages in Higher Education: February 2010
Facebook Fan Pages in Higher Education: February 2010Facebook Fan Pages in Higher Education: February 2010
Facebook Fan Pages in Higher Education: February 2010BlueFuego, Inc.
 
Social Web Callouts in Higher Ed, v2.0
Social Web Callouts in Higher Ed, v2.0Social Web Callouts in Higher Ed, v2.0
Social Web Callouts in Higher Ed, v2.0BlueFuego, Inc.
 
Twitter Lists in Higher Ed
Twitter Lists in Higher EdTwitter Lists in Higher Ed
Twitter Lists in Higher EdBlueFuego, Inc.
 
Social Web Callouts in Higher Ed
Social Web Callouts in Higher EdSocial Web Callouts in Higher Ed
Social Web Callouts in Higher EdBlueFuego, Inc.
 
Facebook Pages in Higher Education
Facebook Pages in Higher EducationFacebook Pages in Higher Education
Facebook Pages in Higher EducationBlueFuego, Inc.
 

More from BlueFuego, Inc. (10)

State of Higher Ed Facebook Pages - 2011 Data and Results
State of Higher Ed Facebook Pages - 2011 Data and ResultsState of Higher Ed Facebook Pages - 2011 Data and Results
State of Higher Ed Facebook Pages - 2011 Data and Results
 
Social Web Callouts in Higher Ed - 15 Months
Social Web Callouts in Higher Ed - 15 MonthsSocial Web Callouts in Higher Ed - 15 Months
Social Web Callouts in Higher Ed - 15 Months
 
Social Web Callouts in Higher Ed
Social Web Callouts in Higher EdSocial Web Callouts in Higher Ed
Social Web Callouts in Higher Ed
 
Facebook "LIKE" jump in Higher Ed Pages
Facebook "LIKE" jump in Higher Ed PagesFacebook "LIKE" jump in Higher Ed Pages
Facebook "LIKE" jump in Higher Ed Pages
 
How Facebook Changes affect Higher Ed
How Facebook Changes affect Higher EdHow Facebook Changes affect Higher Ed
How Facebook Changes affect Higher Ed
 
Facebook Fan Pages in Higher Education: February 2010
Facebook Fan Pages in Higher Education: February 2010Facebook Fan Pages in Higher Education: February 2010
Facebook Fan Pages in Higher Education: February 2010
 
Social Web Callouts in Higher Ed, v2.0
Social Web Callouts in Higher Ed, v2.0Social Web Callouts in Higher Ed, v2.0
Social Web Callouts in Higher Ed, v2.0
 
Twitter Lists in Higher Ed
Twitter Lists in Higher EdTwitter Lists in Higher Ed
Twitter Lists in Higher Ed
 
Social Web Callouts in Higher Ed
Social Web Callouts in Higher EdSocial Web Callouts in Higher Ed
Social Web Callouts in Higher Ed
 
Facebook Pages in Higher Education
Facebook Pages in Higher EducationFacebook Pages in Higher Education
Facebook Pages in Higher Education
 

Recently uploaded

My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationSafe Software
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfThe Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfSeasiaInfotech2
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clashcharlottematthew16
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfRankYa
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 

Recently uploaded (20)

My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfThe Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdf
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdf
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 

ReDefining Blogs