Join us for this powerful webcast that will kick start your email marketing success! Learn how to integrate social and mobile...plus see how smart franchises are winning the email marketing game.
1. 1
Lindsay
Arndt
Email
Marke,ng
Expert
lindsay@bluewaterbrand.com
Goal!
How to Score
with The New
Email Marketing
2. Email
Marke2ng
of
the
Past
“The
Old”
Email
2
• Fresh
&
New
• No
expecta,ons
• Popularity
• Join
the
masses
• Experience
• Be
Involved
#TheNewEmail
3. • Knowledge
• Big
expecta,ons
• Drive
• Beat
the
masses
• Dedica2on
• Be
the
Best
3
Email
Marke2ng
of
Today
“The
New”
Email
#TheNewEmail
4. 4
3
Things
You’ll
Learn
Today
1) The
Power
of
Integra2ng
Email
with
Social
&
Mobile
2) How
to
use
Data
to
Create
Engaging
Email
Marke2ng
3) Understanding
the
Benefits
Measurement
#TheNewEmail
5. 5
OLD
EMAIL
MARKETING
• The
Forward
• Connec,on:
Family
&
Friends
• What
do
I
get
in
return?
Email
+
Social
Media
#TheNewEmail
6. 6
Email
+
Social
Media
NEW
EMAIL
MARKETING
• Social
Share
BuPons
• Connec,on:
Family,
Friends,
Customers,
Fans,
Followers,
etc.
• This
is
interes,ng!
Take
a
Look!
#TheNewEmail
14. 14
Email
+
Data
OLD
EMAIL
MARKETING
• Collect
&
Send
• Capture
Email
Address
• No
Other
Customer
Data
• No
Personaliza,on
• SPAM
#TheNewEmail
15. 15
NEW
EMAIL
MARKETING
• Targeted
Messaging
• Customer
Data
• Buying
Behavior
• Customer
History
• Geographic
Loca,on
• Use
of
Personaliza,on
Email
+
Data
#TheNewEmail
21. 21
Offer
Offer
Social
Share
Great
Use
of
Data
&
Measurement
Targeted
Subject
Line
22. 22
Win
with
The
NEW
Email
Marke2ng
• Social
Sharing
• Build
Your
Fan
Base
• Mobile
Op2miza2on
• Get
Pumped
Up
• Data
Collec2on
• Prac,ce,
Prac,ce,
Prac,ce
• Measurement
• Create
Your
Star,ng
Line-‐up
#TheNewEmail