Join us for an online marketing webcast that explores the Four Essential Elements your franchise must focus on to skyrocket your brand's digital presence!

1. www.bluewaterbrand.com
#RockSocial2013

2. Your Brand. Empowered.
Four Essential Elements
of Online Marketing for Franchises

3. 3
Mary
Severson
Local
Marke;ng
Advisor
Mary.Severson@bluewaterbrand.com
Craig
Boyte
Director
of
1:1
Digital
Strategy
Craig.Boyte@bluewaterbrand.com

4. What You’ll Learn Today
4
1) Why
Online
Marke;ng
is
Essen;al
to
Your
Franchise
2) Top
Ways
to
Op;mize:
• Email
• Social
Media
• SEO
&
SEM
• Banner
Ads
3) How
to
Mix
Online
Marke;ng
into
Your
Tradi;onal
Adver;sing

5. 2013 will be the first year that people spend more
time per day with digital media than any other
media type:
5

6. Email Marketing
6
• “Old
but
New”
View
Webcast:
www.bluewaterbrand.com/goal

7. Email Marketing
7
• Why
Email?

8. Email
8
• They
want
you!

9. 9
Email Marketing for Franchises

10. Social Media
10

11. Social Media for Franchises
11
• The
number
of
business
that
say
Facebook
is
cri;cal
or
important
to
their
business
has
increased
by
75%

12. Search Engine Optimization (SEO)
12
• Why
is
it
important?
• What
is
it?

13. Search Engine Marketing (SEM)
13
• What
is
it
exactly?

14. Local Search: Organic vs. Paid
14
• Organic
Search
(SEO)
– Website
shows
up
naturally
– Unpaid
• Paid
Search
(SEM)
– Shows
up
before
organic
results
– Prime
spot
– Paid

15. Why Should I Use It?
15
Looks
like
Lucy
is
heading
to
Caribou
Coffee!

16. Banner & Display Advertising
16
• How
Can
They
Help?

17. 17
Targeted Banner Ads
• Google
Display
Network

18. 18
RemarkeIng
or
RetargeIng

19. Why should a Franchises Use it?
19
1. Interest
2. Ac;on
3. Recogni;on

20. Grow Your Franchise with Online
Marketing
20
1. Email
2. Social
Media
3. SEO
&
SEM
4. Banner
&
Display
Ads

21. View this Webcast & eBook:
bluewaterbrand.com/online
21

22. Connect with Us!
22
@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater
Inc.
bluewaterbrand.com/blog

23. Your Brand. Empowered.
Thank You!