Australian Marketing Institute - Social Media for Business
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14 April 2010: Australian Marketing Institute Workshop. Session 1 by Adam Franklin
![Social Media Marketing for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],Adam Franklin , Bluewire Media](https://image.slidesharecdn.com/socialmediamarketingforbusiness-ami2010v2-100412073157-phpapp01/85/Australian-Marketing-Institute-Social-Media-for-Business-1-320.jpg)
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Australian Marketing Institute - Social Media for Business
- 9. Monitor
- 10. RELAX…
- 11. It’s just like real life!
- 15. Speaker RTs
- 16. Delegate tweets
- 17. Win
- 18. Never SPAM
- 19. Damage Control
- 26. Social Strategy – Intermediate Build (genuine) Relationships & share Drive visitors to website Good content to Inform, Entertain Persuade & Influence
- 31. Q & A
- 33. Enjoy!
- 35. Adam Franklin - Bluewire Media www.BluewireMedia.com.au [email_address] @Franklin_Adam BluewireMedia BluewireMedia LinkedIn.com/in/AdamFranklin If you’d like me to speak your event, call Bluewire Media on 1300 258 394
Editor's Notes
- Tweet away! Let me share something that is a little embarrassing... #3 on Google. Who here is #1 - #3 on google? 1. Keywords, 2. Publish content 3. Anchor text, 4. Blog 5. Tweet
- Who is on Twitter? Right now? Facebook? YouTube? Linked In? Flickr? MySpace? Blogs?
- It’s a waste of time? Negative things? Start an argument? Say something wrong? Get Sued? Get Fired?
- BIGGEST CONCERN.... It takes time & effort.
- Dell ignored social media. JEFF JARVIS bought a PC with Premium service. Faulty. Sent it back. Still faulty. Terrible service. Frustrated. Started to blog. 253 comments. DELL HELL. 1 st on Google. Media latched on. Dell Stock Price dropped. Michael Dell came back. Overcame it with $1.5million investment. Idea Storm & Corporate Blog (transparency)
- Michael Dell came back. Overcame it invest
- If there’s 1 thing you do it’s LISTEN
- Not all bad. Done properly can have a positive effect IF you know & follow the rules!
- Social media is like one big cocktail party. Rules of SOCIAL ETIQETTE are the same. Meeting new people, hanging out with people we like. LISTEN, ASK, NEVER SHOUT.
- AUTHENTIC: Hugh Jackman “Sydney Opera CENTER” not Opera House. Obvious it wasn’t him tweeting. HONEST: admitted it was US Publicist & promised to tweet himself. Don’t let fear of failure stop you. Just admit mistakes & be authentic and honest
- All marketers are keen for these 1-on-1 convos.
- All marketers are keen for these 1-on-1 convos.
- All marketers are keen for these 1-on-1 convos.
- 6 months early set up page 2009 started. 15000 attended
- LEN PRYOR: Microsoft losing relevance w SOFTWARE DEVELOPERS. Stock Down. Google #1. Fear of Flying “tranparancy principle” Did same with interviews with developers on a blog. 100k in 1 st day | 1.2m in 6 months | 5m in 1yr.
- All marketers are keen for these 1-on-1 convos.
- All marketers are keen for these 1-on-1 convos.
- All marketers are keen for these 1-on-1 convos.
- All marketers are keen for these 1-on-1 convos.
- “ What if people say bad things?” --- BADVOCATE. Positive opportunity to change the situation in 95% of the time Previously this would be unknown.
- SCENARIO – a popular blogger ROBERT SCOBLE stayed at Hotel Cairns, had a bad meal & because he was in a bad mood, also happened to tweet & blog about his experience. He has 120,000 followers. The media picked up the story & its giving Cairns a bad name. How would you respond?
- Its important to enjoy yourself or engage some professionals to help
- Last year’s presentation was about DESIGN this is about creating great content