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Your Digital Presence: What Makes People Click (Canberra)

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Bluewire Media
Bluewire Media

Adam Franklin gave this presentation at AIM Open House in Canberra 2014.

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Your Digital Presence What Makes People Click Adam Franklin (Bluewire Media)
Blogging @Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
33% CTR @Franklin_Adam
40% OR 25% CTR @Franklin_Adam
Tailored 1 call to action Personal @Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
Best performing emails - text only! @Franklin_Adam
28-35% open rate $7,000 sales @Franklin_Adam
Email marketing • Battle of the Subject Lines and From Names @Franklin_Adam
• Adam Franklin & Toby Jenkins vs Bluewire Media @Franklin_Adam
10% 6% 31% • Adam Franklin & Toby Jenkins vs Bluewire Media @Franklin_Adam
• Personal (eg. Toby Jenkins) vs • Company (eg. Bluewire Media) @Franklin_Adam
34% • Personal (eg. Toby Jenkins) vs • Company (eg. Bluewire Media) @Franklin_Adam
• [Bluewire News] vs [BLUEWIRE NEWS] @Franklin_Adam
13% • [Bluewire News] vs [BLUEWIRE NEWS] @Franklin_Adam
[INVITE] LinkedIn Masterclass vs LinkedIn Masterclass @Franklin_Adam
27% [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass @Franklin_Adam
• [FREE E-BOOK] vs [E-BOOK] @Franklin_Adam
7% (10% higher open rate) • [FREE E-BOOK] vs [E-BOOK] @Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam www.bluewiremedia.com.au/speaking/aim2014canberra
www.bluewiremedia.com.au/speaking/ aim2014canberra @Franklin_Adam
! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam CONNECT
Your Digital Presence: What Makes People Click (Canberra)

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