Growth Hacking the Enterprise

•

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Boast Capital

Empresariales Tecnología

About @lloyedlobo
• Partner, Boast Capital & Plug and Play Canada, Board
Member at Startup Calgary, Instructor at SWNext
and Writer at Calgary Herald
• Previously, Head of Marketing & BD at TicketLeap
and AL Systems
• Studied Software Engineering at Lakehead
University, Marketing at NYU and PR at UCLA

Takeaways
• Understand your market
• Know your goal
• Analyze each phase of the growth funnel
• Obsess about testing

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Growth Hacking the Enterprise

1. Growth Hacking the Enterprise Boastcapital.com | @Boastcapital | Boastcapital.com/blog

2. About @lloyedlobo • Partner, Boast Capital & Plug and Play Canada, Board Member at Startup Calgary, Instructor at SWNext and Writer at Calgary Herald • Previously, Head of Marketing & BD at TicketLeap and AL Systems • Studied Software Engineering at Lakehead University, Marketing at NYU and PR at UCLA

5. Say what?

6. First things first

7. This is broken

8. Growth funnel

9. Acquisition

10. Activation

11. Retention

12. Referral

13. Referral

14. Referral

15. A/B Test

16. Some Tools