Business intelligence (BI) uses data analysis to help businesses make better decisions. Cloud-based BI software as a service (SaaS) like simpleBI offers affordable and easy to implement BI without the need for expensive on-site infrastructure. Research shows that for every $1 spent on analytics, companies get $10.66 back, yet many small businesses cannot access BI due to high costs. SimpleBI aims to make powerful BI accessible and easy to use for all businesses through its cloud-based SaaS model.

1. Business intelligence is the ability
to take vastly enhanced and
expanded data sources and
discover in them insights that can
drive action and deliver better
business outcomes.
--Better Business Outcomes with
Business Analytics, IBM
BI can give you the hard
evidence you need to
make the best decisions.
It can also help your staff
profile customers, identify
trends, and find
successful cross-selling
and up-selling strategies.
www.simplebi.com
2013 simpleBI. All Rights Reserved
At simpleBI, we believe that business intelligence has the power to revolutionize
your business and we want to help you make it happen.
Business intelligence is about collecting information, analyzing that information,
and then making better business decisions based on that information.
But do I need BI for my business?
When you are faced with a critical business decision, what do
you base your decisions on? A gut feeling? Instinct? Intuition?
The best business decisions are backed up by an abundance of
information gleaned from data collected across the breadth and
depth of the company. Wouldn’t it be nice to be able to make
decisions based on accurate and timely information every single
time?
“Nearly eight out of ten CEOs anticipate significant complexity
ahead, but fewer than half feel prepared to handle it.”
— IBM Global 2010 CEO Study
When asked to identify one or more of their visionary plans for
enhancing their competitiveness, of the 2,500 CIOs from 78 countries, 19
industries, and organizations of all sizes participating in the 2010 Global
CIO Survey, 83% answered:
“Business intelligence and analytics.”
A BI system benefits you by:
 Alerting you to critical events so you can respond quickly.
 Giving your staff timely information and trend reports.
 Providing insight into customer behavior.
 Identifying cross-selling and up-selling opportunities.
 Creating detailed operations, vendor, customer, and financial reports.
 Giving you up-to-the-minute high-level summaries and alerts.
 Consolidating data from across your entire organization.
 Helping you identify where you can streamline operations and improve
efficiency.
Your business data is full of answers.
simpleBI can help you find them.
Why do I need this Business
Intelligence stuff anyway?

2. You aren’t a massive
enterprise and your budget
can’t stretch to afford an
enterprise-sized BI solution.
You need something sized
just right for you and simple
enough for anyone to use –
no IT wizards or expensive
new servers required.
You need simpleBI.
“Without the need
to invest in
infrastructure such as
servers and data
centers, companies
can move faster and
take more risks.”
--KPMG Cloud Providers
Survey
www.simplebi.com
2013 simpleBI. All Rights Reserved
At simpleBI, we know that every business could benefit from BI—if only they
could access it easily and without having to pay crippling costs to set it up and a
whole new IT infrastructure to support it—so we set about creating a system
that lets you do just that.
BI in the cloud?
Most BI companies believe that their clients are big,
rich, and won’t mind taking years developing a
custom BI system before they can start getting
useful answers out of their business data.
We don’t believe it.
We believe that BI should be accessible to anyone,
anywhere, anytime—and without breaking the
bank. That’s why we built a cloud-based Software as
a Service application that works anywhere, on any
hardware with no upfront infrastructure costs or
additional IT staff—all you need is a web browser.
Why go with Software as a Service?
Unlike traditional software which requires hardware upgrades and expensive
licenses, simpleBI is a web-based “Software as a Service” (or SaaS). Some of the
many benefits of SaaS are:
It’s affordable—you buy only what you need at the price that works for you.
It’s budget friendly—it’s a budgetary expense, not a capital investment, and the
low cost of ownership means greater ROI.
It’s fast to deploy—all you need is web browser and a few minutes of your time
to set up an account and upload your data. Your implementation time frame is
measured in days, not months or even years.
It has Zero Footprint—you don’t need to build an IT infrastructure for your BI
solution.
It’s maintenance-free—we handle software updates and upgrades.
It’s a minimal financial risk—no upfront costs, multiple subscription levels, and
you can change your subscription level as often as you want, or cancel anytime.
It’s peace of mind—your data is securely stored in the cloud and your data
backups are all done for you, letting you focus on solving your business
problems, not your BI administration problems.
Why should I trust my business to
a SaaS system in the cloud?

3. Independent research by MIT,
Nucleus Research, and others
confirms that investing in BI analytics
provides a high ROI, and this holds
true across multiple industries as well
as government and non-profit
organizations. The problem is that up
until now, BI has been largely out of
reach to small and mid-sized
organizations.
www.simplebi.com
2013 simpleBI. All Rights Reserved
In a recent report,
Nucleus Research
found that for every
dollar a company
spends on analytics,
it gets back $10.66.
Every company collects information. Most of them struggle with analyzing their
information—how to tie it together, how to present it, and how to make it
accessible across their organization.
Business intelligence aims to help answer business questions and solve
business problems to keep you competitive—and profitable. At
simpleBI, we want to become the industry leader in BI Software as a
Service by making business intelligence simple to implement and simple
to use for every size of business.
How does a cloud-based BI SaaS solution
benefit me?
By providing a cloud-based SaaS subscription model, simpleBI delivers
several key benefits, including the ability to treat BI as a small line item
in your monthly budget rather than a large capital investment. With the
SaaS model, you have:
A budgetary expense, not a capital investment
Low cost of ownership with a high ROI
Limited risk—you can cancel anytime
Because simpleBI exists in the cloud, you have:
No infrastructure requirements
No additional IT staff required
Automatically expanding infrastructure (based on performance thresholds)
And because we believe that BI should be simple and accessible as well as
affordable, you get a BI solution that is:
Safe, secure, and accessible from anywhere in the world
Quick to implement (you are up and running in days rather than months or
years)
Always online with 99% uptime
Designed with the small and medium-sized business in mind
The industry-leading IBM Cognos toolset on the back-end, plus BI experts at your fingertips
Your business data is full of answers. simpleBI can help you find them.
Why should I use simpleBI?