6. Situation analysis Identify the symptoms Write managerial decision statements Determine the unit of analysis Determine relevant variables Write research questions

7. Situation analysis Identify the symptoms Write managerial decision statements Determine the unit of analysis Determine relevant variables Write research questions

9. Situation analysis Identify the symptoms Write managerial decision statements Determine the unit of analysis Determine relevant variables Write research questions

12. Situation analysis Identify the symptoms Write managerial decision statements Determine the unit of analysis Determine relevant variables Write research questions

17. Situation analysis Identify the symptoms Write managerial decision statements Determine the unit of analysis Determine relevant variables Write research questions

20. Situation analysis Identify the symptoms Write managerial decision statements Determine the unit of analysis Determine relevant variables Write research questions

28. Situation analysis Identify the symptoms Write managerial decision statements Determine the unit of analysis Determine relevant variables Write research questions/ objectives

34. Problem Definition Organization Symptoms Based on Symptom True Problem Twenty-year-old neighborhood swimming association in a major city. Membership has been declining for years. New water park with wave pool and water slides moved into town a few years ago. Neighborhood residents prefer the expensive water park and have negative image of swimming pool. Demographic changes: Children in this 20-year-old neighborhood have grown up. Older residents no longer swim anywhere.

35. TOTI EMUL ESTO

36. TOTI EMUL ESTO