1. Research Methodology Lecture 5 Ms Farha Hassan

11. Personal Interviews

12. Good Afternoon, my name is _________. I am with _________ survey research company. We are conducting a survey on_________

20. Telephone Surveys

26. Self-Administered Questionnaires

27. Mail Surveys

43. Scientific Observation Is Systematic “ YOU SEE, BUT YOU DO NOT OBSERVE.” Sherlock Holmes

45. What Can Be Observed Phenomena Example Human behavior or physical Shoppers movement action pattern in a store Verbal behavior Statements made by airline travelers who wait in line Expressive behavior Facial expressions, tone of voice, and other form of body language

46. What Can Be Observed Phenomena Example Spatial relations How close visitors at an and locations art museum stand to paintings Temporal patterns How long fast-food customers wait for their order to be served Physical objects What brand name items are stored in consumers’ pantries Verbal and Pictorial Bar codes on product packages Records