Ebooks Without Frontiers: Translate & Sell Your eBooks To A 500 Million Spanish Speaking Worldwide Market 5/30/2013 Digital technology has made selling translated titles easier than ever before. Digitization enables Publishers and Authors to sell their eBooks in Spanish directly via their website or through international online channels. This is the point at which Publishers become digital exporters. Learn insights, tips and methodologies on “how to” export your eBooks into the Spanish markets. A detailed overview of the 500 million Spanish markets potential (US domestic market, Spain, Latin America, etc.) will be shared. Information will be presented on main distribution players in these markets, selling direct into these markets, average translation costs, promotional and marketing online needs and how to engage with Spanish readers. An American Publisher or Author with this information can publish directly into the Latin American markets without selling rights or depending on a foreign partner. Now is the time to respond to a consumer demand that, until now, has not been well provided for in an efficient and viable way.

1. © TDSL 2013. Confidential

2. More than 100 Million
More than 50 Million
More than 25 Million
More than 10 Million
More than 5 Million
More than 1 Million
Spanish: a potential market of 500 Million speakers

3. Spanish in the USA: 50 Million speakers

4. More than 100 Million
More than 50 Million
More than 25 Million
More than 10 Million
More than 5 Million
More than 1 Million
Spanish: three different markets

5. • Arrival of the big international book selling platfoms
• Availability of reading devices at low prices
• Enough digital titles for sale
• Internet penetration and broadband access
Determining factors for the development of the e-book
market: Latin America

6. 1990 2000 2011
Population (Millions) 443 521 597
Urban population (% of total) 70.6 75.5 78.8
under 24 years old (% of total) 56.0 50.3 45.8
0-14 years old (Millions) 157 163 160
15 - 24 years old (Millions) 85 99 104
GDP per capita (USD) 3989 4598 5760
Populaton below poverty line (%) 48.4 43.8 29.4
Illiteracy rate aged 15 years and over (%) 14.2 10.3 8.6
Net enrollment rate in primary education (%) 87.4 92.7 93.9
Net enrollment rate in secondary education (%) 49.7 67.2 73.5
Net enrollment rate in higher education (%) 17.0 22.8 40.6
Social spending per capita on education (USD) 102 - 255
Source: CERLALC (Regional Center for the Book Promotion in Latin America and the Caribbean) based on data of CEPAL (Economic Commission
for Latin America and the Caribbean)
Latin America: socio economic indicators

7. Source: International Telecommunications Union ‘Information Society Measurement’ October 2012
US 78%
Spain 68%
UE 76%
Latin America: people who use internet (% of the total
population)

8. Country 2000 2011
Argentina 3,529 31,573
Bolivia 247 1,225
Brasil 20,838 68,022
Chile 2,418 5,712
Colombia 6,465 14,463
Costa Rica 1,001 1,568
Cuba 1,035 642
Ecuador 974 3,615
El Salvador 113 427
Guatemala 288 1,091
Honduras 122 550
Mexico 6,533 24,468
Nicaragua 175 493
Panamá 375 679
Paraguay 290 1,168
Perú 1,391 5,378
República Dominicana 479 1,102
Uruguay 419 1,995
Venezuela 2,957 3,517
Total Latin America 49,648 167,687
Latin America: number of recorded titles
Source: CERLALC based on ISBN National Agencies

9. Source: CERLALC based on ISBN National Agencies
Latin America: evolution of the registered titles (2000-2011)

10. Source: CERLALC based on ISBN National Agencies
Latin America: evolution of the number of titles registered
as e-books (2003-2011)

11. Source: CERLALC based on ISBN National Agencies
Latin America: % of the total registered as e-books (2003-2011)

12. Source: CERLALC, based on UN COMTRADE data
Exportations
Importations
Latin America: Books Exportation and Importation in 2011 (M$)

13. Latin America: Presence of the big players in Sales & Distribution
• LIBRANDA, the main Spanish e-book distributor, has landed in Argentina,
Chile, Mexico and Colombia
• IBOOKSTORE has already settled in 17 countries:
Argentina, Bolivia, Brasil, Chile, Colombia, Costa Rica, República
Dominicana, Ecuador, El Salvador, Guatemala, Honduras, México,
Nicaragua, Panamá, Paraguay, Perú, and Venezuela.
• AMAZON is only in Brasil

14. Spain: it’s e-book market evolution
• In 2012, e-books represented 22.7% of the total production of titles
• Most all of the Spanish publishing companies publish in digital format
• Sales turnover represented 2,8%
• 58% of the Spanish population read contents in digital format
• 11,7% read digital books
Source: “Panorámica de la Edición Española de Libros 2008-2010” and Spanish ISBN Agency

15. Spain: it’s e-book market evolution
• Libranda, the e-books distributor was founded in 2010 by the most powerful
Spanish publishing groups (first important approach to the digital edition)
• Spain has become a very attractive target for major international platforms
(Apple & Amazon)
• New initiatives have been driven by national large publishing houses and
local bookstores (Tagus E-books by Casa del Libro or Booquo by Círculo de
Lectores)
• There is a proliferation of devices linked to the major online bookstores
(Tagus for casadellibro.com, FNAC with its FNAC eReader, El Corte Inglés
with Inves…) and Amazon introduced its Kindle in september 2011

16. 170 USD 5.6 USD

17. USA: e-books in Spanish
• The market of books in Spanish in the USA represents 1.000 M $ (2010)
• The Main digital bookstores have a Spanish section:
– Barnes & Noble launched ‘Books Nook en español’ in 2010 and offers
58,000 titles in Spanish
– Amazon launched its Spanish Kindle Store in 2012 and offers 54,000 titles
in Spanish
– Ibookstore also has its Spanish section
– The argentinian Bajalibros has just arrived to the US
• Big publishing groups have their own imprint in Spanish
– Penguin en Español publishes original titles in Spanish as well as
translations (Tom Clancy)
– Simon & Schuster with Atria Books
– Random House with Vintage Español

18. Arantxa Mellado
arantxa@thespanishdigitallink.com
Silvia Mas
silvia@thespanishdigitallink.com