Generation Reinvention: How Boomers Are Changing the Future
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This is a segment of a presentation that Brent Green has delivered for several Chambers of Commerce, without animations, music, videos and other multimedia techniques. His live presentations create emotional connections and deliver insights that cannot be achieved by a flattened PDF copy of slides. But check out how much content value you're going to receive at one of Brent's presentations!
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Generation Reinvention: How Boomers Are Changing the Future
- 2. GENERATION REINVENTION How Boomers Are Changing Business, Marketing, Aging & The Future Brent Green Copyright 2012, Brent Green & Associates, Inc. All rights reserved
- 3. % Change In Population Growth 80% 70% 2000 - 2020 +72% 60% 50% +54% 40% 30% 20% 10% 0% -10% ‹ 14 15-24 25 -34 35-44 45-54 55-64 65+
- 4. SILENT BOOMERS GEN X GEN Y 55 million 77 million 49 million 62 million ‘25 - ‘45 1946 - 1964 ‘65 - ‘79 1980 - 1995
- 7. • Economically successful generation • Mentored Consciousness Revolution • Conventional and gregarious • Cultural icons: McCartney, Lennon, Dylan and Jagger • Ideologically & politically wary • A generation of helpers
- 10. • Grew up in a time of cultural hostility • Free agents, self-reliant, entrepreneurial • Disaffectation with governance • Mainstreaming gender equality • Technologically wired and savvy • Reinvented global business
- 11. GEN Y 62 million
- 13. • Optimistic, self-confident, inclusive • Effective team players • Determined to make a difference • Comfortable with speed and change • Connected to networks almost 24/7 • The world is a click away
- 16. BOOMER VALUES • Individuality and self-expression • Anti-authoritarian • Inclusiveness and equality • Staying in control • High expectations • Personal growth and development • Adventure & enrichment
- 17. • Depression/War stalled child-rearing • Demobilized GIs found prosperity • Salve for Cold-War nuclear anxieties • 7 – 15 million more than expected • TV mythologized individualism • Spock: child-centered parenting
- 20. • 77 million born between 1946 – 1964 • 11,666 turning 50 daily; 9,950 turning 60 • +30% of population in 17 states – Alaska – 33.4% – New Hampshire – 32.4% – Vermont – 32.2% – Maine – 31.8% – Colorado – 31.4% • Life expectancy: 74.8 male; 80.1 female
- 21. • 70% nation’s net worth • 1/2 household discretionary income • $2.30 trillion on goods and services • Will inherit $8.4 trillion
- 23. Model of Generational Influencers
- 26. • Branding with Icons • Nostalgic Marketing • Integrated Marketing • Mass media overlay • Website landing • Value-Added Incentives • Lead Generation • One-to-One Marketing • Marketing PR • Music Lives Foundation
- 27. • Alleviated by social networks • Social support = nostalgic narratives • Nostalgia = momentous events, settings • Redemption = dismal to triumphant The past, when appropriately harnessed, can strengthen psychological resistance to the vicissitudes of life.
- 29. 80% How do you define success? 70% 60% 50% 40% 30% 20% 10% 0% Marriage Fitness Travel Auto Lg. Home Jewelry Clothes Source: Yankelovich Partners, Inc.
- 30. 2003: $31.6 billion 2010: $40 billon
- 34. GATERHING • Communication • Relationships • Five sensing • Intuitive judgment • Contextual learning
- 35. HUNTING • Conquest • Independence • Deliverables • Analytical judgment • Functional learning
- 36. The Mature Mind
- 38. DEMAND FOR FACTS
- 39. INDIVIDUALISM
- 41. CONTRADICTIONS
- 42. • Career and life reinvention • Compression of morbidity • Multi-generational bonding • Spousal renewal; spousal discovery
- 43. ENGAGEMENT • Lifestyle pursuits • Adventure vacations • Political engagement
- 44. REINVENTION • Franchises • 2008: 10,000 startups/month • 16% faster than any other group
- 45. EDUCATION • Community colleges • Lifelong learning • Retirement/financial planning
- 46. CONTRIBUTIONS • Nonprofit participation • Civic engagement • Voluntourism
- 47. VITALITY • Fitness training • Brain training • Nutritional supplements
- 48. DATING • Cosmeceuticals • Anti-aging hormones • Mature dating webs
- 49. SELF-CARE • Compression of morbidity • Medical spas • Preventative/diagnostic medicine
- 50. LEGACIES • Heirloom gifts • Endowments/ Foundations • Multi-generational vacations
- 51. SPIRITUALITY • Spiritual retreats / training • Hospice / End-of-Life • Religious communities
- 52. Never relent, reinvent! Twitter: @BoomerMarketing Website: http://bgassociates.com Blog: http://boomers.typepad.com Email: brent@bgassociates.com Phone: 303.743.0130 LinkedIn: http://www.linkedin.com/in/brentgreen